ZDNet Education

Christopher Dawson

OMG! I just bought $5400 worth of Apple gear!

By | August 23, 2010, 3:00am PDT

Summary: Does Apple’s value prop play well in schools? Not often, but it did the trick for my this week.

OK, I actually leased it, but still, this is me we’re talking about. I like Macs, but I’ve never been particularly bullish on their value. And who likes Steve Jobs and Apple’s Draconian control over everything, anyway? Give me open source or give me death, right?!?!

As I discussed earlier this month, Macs seem to be everywhere, especially on college campuses. Not only did I actually need to buy one of these for my son for his own college program, but as I configured a system for him I started wondering if Apple equipment just might not satisfy my own needs for my fledgling consulting business. They offered business discounts, for example, that were greater than the academic discounts my son would receive at his school, they were quick to approve me for great lease rates (despite being a new business with minimal credit history), and I was able to include both software and hardware in the lease costs. Fortunately, my son will also be my videographer, podcast producer, and general AV guy for my business, having several times my creativity, making his computer eligible for the lease and a legitimate business expense.

Since the minimum lease amount was $5000, there was no better time to pick up the items I’ve been holding off buying: a laptop, a new router, backup equipment, and a decent printer/scanner/copier/fax. And yet while my initial interest in Apple (at least in this case) was to meet my son’s needs, the utter simplicity of Time Capsule backups (I needed both a wireless access point and a backup solution) and the thin, light, rugged MacBook Pro that could run Adobe CS5 without breaking a sweat ended up being too much to resist.

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Chris Dawson is a freelance writer and consultant with years of experience in educational technology and web-based systems. In 2011, he became the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network SaaS provider.

Disclosure

Christopher Dawson

Christopher Dawson is the Vice President of Marketing for WizIQ, Inc., by day and a freelance writer and educational technology consultant by night. Well, most of his colleagues at WizIQ are based in India, so really he's working with them whenever he can stay awake. He has worked for his local school district as a teacher and technology director, for the Johns Hopkins University School of Public Health, and for Biogen, Inc. (now Biogen-IDEC, Inc.). He has also consulted with STATNet and Cytyc Corporation and retains close ties with X2 Development Corporation (now owned by Follett Software, the supplier of the student information system he administered for several years). Follett is paying him a monthly honorarium to act as a presenter for their "SIS Voices for Student Achievement" community (he produces occasional blog posts and hosts a monthly webinar on the use of student information systems to inform data-driven instruction and school-wide change. He regularly purchases and/or recommends Dell hardware. This is because Dell makes good hardware and has truly committed itself to education in innovative ways, particularly with their "Connected Classroom" initiative. It isn't because he has dealings with the company through his role at WizIQ (which he does) or because they have provided him with long-term loans of a variety of equipment for in-depth testing (which they have). Intel (reference designer for the Classmate PCs he has implemented in his local schools) has provided him with long-term loans of Classmate PCs for testing, as have Dell and Lenovo with their educational offerings. He may report on any of these companies as his experiences with them have direct bearing on educational technology; positive reports are not necessarily an endorsement and he receives no direct financial compensation from these companies or any others. Intel paid all expenses for his attendance at the 2009 Intel Classmate PC Ecosystem Summit which he attended as the sole representative of the technology press. He was invited to attend in 2010 but his wife would have killed him if he spent 3 days in Vegas geeking out and left her home alone with a new baby. Acer provided him with a 50% discount on an Aspire One netbook in early 2009 after he tested it for 30 days through their educational seed program. He liked the netbook at the time but it has since broken and sits unused in his office. Canonical sent him Ubuntu lanyards, t-shirts, and mousepads for his kids. He stole one of the lanyards and proudly hangs his keys from it and occasionally features his 8-year old wearing an oversized Ubuntu t-shirt on his Facebook profile. Gunnar Optiks sent him a pair of computer glasses to evaluate for a holiday gift guide. He is wearing them now as he types this because they never asked for them back and they rock out loud. Seriously - they work brilliantly and make it much easier to spend 20 hours a day staring at an LCD. If they ever asked for them back, he would fork over the $99 and buy a pair. Microsoft gave him 2 free copies of Office 2010 professional, a desktop clock, and a useless book on Office 2010 when he attended the launch of Office/Sharepoint 2010. He occasionally uses the SharePoint lanyard they gave him instead of the Ubuntu lanyard for his keys, but feels dirty afterwards. Adobe provided him with a pre-release version of the CS5 Master Collection for evaluation and ultimately provided a full, licensed copy for ongoing testing of educational applications of this admittedly expensive software. Like the Gunnars, if the license expires or they come out with CS6, he'd actually go out and buy it himself. Which is saying something, because he's actually pretty cheap. Any other companies wishing to send him cool things to evaluate, wear, or otherwise adorn his kids are more than welcome to; he promises to disclose it here if he keeps any of the stuff. Finally, because WizIQ is a virtual classroom and learning network provider, Chris, as VP of Marketing, frequently interacts with, seeks out deals with, and directly or indirectly competes with a whole lot of LMS, SIS, and other Education 2.0 companies. In general, he'll limit his reporting about these companies to news that does not impact his relationship with them or with WizIQ. If he reports on them, it's because what they are doing is newsworthy or worth the attention of his readers and not because he's trying to broker some deal, damage competition, or otherwise advance his position in his day job. LMS and SIS companies, along with other online learning communities, are a pretty important part of Ed Tech. If he stops reporting on them completely, there won't be a whole lot left. He'll be sure to call out any overt conflicts of interest if they are unavoidable. Finally, Follett Software Company pays him a little tiny honorarium every month to present on their SIS Voices webinars and to write the occasional blog or discussion thread for them. Since Follett recently bought X2 (maker of an awesome web-based SIS that Chris just happened to have used, served in advisory groups for, and frequently reported on), this is probably also worth disclosing.

Biography

Christopher Dawson

Christopher Dawson grew up in Seattle, back in the days of pre-antitrust Microsoft, coffeeshops owned by something other than Starbucks, and really loud, inarticulate music. He escaped to the right coast in the early 90's and received a degree in Information Systems from Johns Hopkins University. While there, he began a career in health and educational information systems, with a focus on clinical trials and related statistical programming and database modeling. This focus led him to several positions at Johns Hopkins, a couple-year stint in private industry, teaching high school math and technology, and 2 years as the technology director for his local school district. Most recently, he started his own consulting business and is now the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network provider. He lives with his wife, five kids (yes, 5), 2 dogs, and a hateful cat in a small town in north-central Massachusetts. Although he is no longer teaching, his roles with WizIQ and ZDNet allow him to continue helping students and teachers add value to education with technology rather than merely adding to the bottom line.
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RE: OMG! I just bought $5400 worth of Apple gear!
garybau 31st Dec 2010
and you can run windows...and linux if you need to , at the same time...drag and drop across the app windows
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and the best part...
banned from zdnet Updated - 23rd Aug 2010
when your lease runs out and you think of upgrading to the newest gear after 3-5 years, apple hardware still has a high resale value. you will be probably make 30% of the money back in cash at that point. talk about surprisingly low tco.
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@banned from zdnet I guess you missed the day in class where they taught what LEASE means. Specifically, you don't OWN what you've leased. At the end of the lease period you either give it back for $0.00 or make an absurdly large balloon payment to buy the 3 year old equipment. Resale value means nothing in the lease world.
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@Scubajrr Lease buyouts vary greatly
jacarter3 Updated - 23rd Aug 2010
Some equipment leases allow you to buy the equipment at End of Term (EoT) for market value. However, a lot more leases allow you to buyout the equipment for 10% to as low as $1. These latter leases are generally the ones you get when you buy hardware that will still be functional at EoT end but will have upgraded models that are more attractive to first time buyers.

It is actually quite expensive for a lessor to inspect, accept and dispose of used leased equipment and they would much rather accept a buyout. Specifically, equipment OEMs will choose the smaller lease buyouts mainly because they don't want to have to dispose of used equipment/devices that would otherwise compete with and lower the perceived value of their new products. However, if a third party sells off only a few units for a high resale cost, that only reinforces the perceived value of the new products.

The last time I checked, Apple did not have a used, refurb or discontinued product page for selling old products (like Sony does or used to). So what do you think they would do with returned equipment? And at what cost?
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@jacarter:"The last time I checked, Apple did not have a used, refurb or discontinued product page for selling old products..."
Actually you can get some pretty good deals on refurbished products at the online Apple store-
http://store.apple.com/us/browse/home/specialdeals/
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@jcarter3: They sell it to people who dispose of off lease hardware. Look up any 2 or 3 year old laptop on ebay and you will run across people selling "off lease" hardware, everything from printers to servers.
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@Christopher: "And who likes Steve Jobs and Apple?s Draconian control over everything, anyway? Give me open source or give me death, right?!?!"

Most non-Mac users falsely believe that Mac OS X is a "closed" operating system, and that Windows is an "open" one... even though the opposite is true.

They don't realize that Apple has made the underlying operating system called Darwin OS(http://en.wikipedia.org/wiki/Darwin_OS) open source, and Darwin in turn is based on the open source UNIX BSD.

Apple has made many other of its software technologies open source as well, such as WebKit, and it also contributes to and uses many open source technologies as components of Mac OS X (http://www.apple.com/opensource/).

On the other hand Windows OS is, and always has been a closed, proprietary operating system. Nothing in it is open source.
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@Harvey Lubin

I don't think anybody thinks Windows is open source. I sure as hell have never met anyone who thought so, even though their consensus is that Apple's proprietary work is just that, and that they are quite controlling in terms of the ecosystem.
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@Harvey Lubin

and that they are quite controlling in terms of the ecosystem.

Offering an ecosystem is not the same as making anyone use it.

Apple offers everything - but you are not locked in at all.

iTunes is drag and drop - and the first thing it asks after install is do you want it to find other music on your system and load it into iTunes, so far from being limited to Apple purchased music, it wants to help you use your other content.

The App store does not rule out Web Apps from other sources.

There are many third parties making hardware and accessories for Macs - alway have been.

Developer software for Macs is not only free, it's in the box.

Where exactly is there any sort of control?
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How is Apple software "open"
Mister Spock 3rd Sep 2010
The last company that ran it on a PC was sued by Apple in your courts.

Yet I have never heard of Microsoft going after someone for building a system capable of running Windows. Can a company truelly be called "open" if they can tell you what you are allowed to run their products on?
plain
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@banned from zdnet

We bought an iMac (+ AppleCare) for $2400 over 2 years ago.
Just sold it (at the 2.4 year mark) for $1200 USD.
Cost to us (for business use) = $41/month.
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RE: OMG! I just bought $5400 worth of Apple gear!
Feldwebel Wolfenstool 6th Sep 2010
@davebarnes Now, apply your formula to a good PC.
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RE: OMG! I just bought $5400 worth of Apple gear!
davebarnes Updated - 3rd Sep 2010
@banned from zdnet
We bought an iMac (+ AppleCare) for $2400 over 2 years ago.
Just sold it (at the 2.4 year mark) for $1200 USD.
Cost to us (for business use) = $41/month.
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Congratulations on your purchase.
kenosha77a 23rd Aug 2010
I wish you many long months of productivity and enjoyment with your new Apple gear. However, as NZ will most likely point out, when you signed on the dotted line, did you notice the fine print? Most people don't but if you look closely, you can see a few lines written in a language which I will not utter here. But in the common tongue, it states "...One Apple to rule them all, One Apple to find them, One Apple to bring them all and in the darkness bind them." Or so I'm told. Still, during the last five years that I've been using Apple gear, I've not turned into a wraith. But then again, my friends all say I look remarkably young for my age. Hmm.
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Have to say, Time Capsule seems to me to be indeed great value for money in a home user/SMB context. I'm also considering Apple for my business for the reasons you state, despite actually liking Windows 7 alot.
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RE: OMG! I just bought $5400 worth of Apple gear!
kenosha77a Updated - 23rd Aug 2010
@yozzman
Time Capsule (more than a few early models) encountered serious and fatal hard drive failures. I believe Apple has issued a recall for those models or a free replacement. I have not heard of any recent Time Capsule hardware problems though. I know a Time Capsule backup has saved me a few times. Nice to have that feature available and integrated into the OS.
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@kenosha7777
Yeah I heard about that, but as you say, it seems the problems have now been fixed. I actually hear it's often a good idea to stay away from a first iteration of new Apple hardware, although I don't know to what extent that's true.
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@kenosha7777 You know, for a customer of mine, I purchased an HP Home Media Server. I threw in a few of the cheap TB SATA drives. He now has a 3TB back up device for all the computers in his office and it doubles as a file server. All this for around $500 also. There are also Linux based versions of these devices, not from HP but, other inexpensive "Home" NAS devices. It's all a mater of doing your research. Having a son with a NEED for Mac, yeah, I understand the decision to standardize but, there are other good options on the market.
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RE: OMG! I just bought $5400 worth of Apple gear!
richardw66 Updated - 23rd Aug 2010
@yozzman

It's good to avoid the first iteration of any hardware/software really.

The incidences of problems is pretty small - but taking anything from testing to millions of users will throw up the circumstances that were not found in testing.

Any backup solution should also be backed up if you want real protection. The only issue I have with using a Time Machine is that the drive is internal, so a controller failure is going to make for a much worse day than an external drive issue.

Plugging an HD into a Mac gives you Time Machine backup for that machine.

You can also use file sharing to offer this across the network.

You can also use an external HD on an Airport Extreme to do the same.

@ianr@...

Yes OK - and you can just plug 3TB of drives into a Mac and get exactly the same thing - a networked 3TB backup solution.

Or plug it into an Airport - same deal.

OK it won't be SATA but so what?

Just because you can mess about with hardware and achieve something does not mean a mac user cannot plug in some plugs and turn on Time Machine and file sharing and get the same.

Why do PC people always want to say 'Hey I can do that - I just fool around with hardware - and I have an alternative'?

Yes - of course you do!!

I can build an Electric car - dead easy - doesn't make me say that every time a Prius is mentioned.
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@kenosha7777
"Fatal hard driver failures" Ummm if that was the case that is nothing to do with Apple hardware. Ever opened up a Time Capsule or a Mac for that matter? They have Seagate, Fujitsu or Hitachi hard drives in them, no such thing as an "Apple hard drive". Apple, like every PC "manufacturer" just sources third party parts and package them up with their own labels on them. Intel processors, Nvidia video chip, Matsushita DVD drives . . . the list goes on. So any hard drive failures would have been due to whatever drive manufacturer was chosen for that product.
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RE: OMG! I just bought $5400 worth of Apple gear!
Feldwebel Wolfenstool 4th Sep 2010
@kenosha7777 I've faithfully saved my data to optical discs and hard drive. NEVER EVER needed to be "saved" in 9 years. XP, Vista, and 7. 2 machines...
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Time Capsule works best if you do your initial backup over wired ethernet, FYI
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Good Luck with your IT Consulting business
Dietrich T. Schmitz, ~ Your Linux Advocate 23rd Aug 2010
Are you no longer affiliated with the school in Mass?

Anyhow, Apple? Well I think you let emotion rule over logic.

The good news is, your ability to consult won't be affected by this decision, but your bank balance will. wink

Seriously, I've been an IT consultant for several years and I know how difficult it can be, so the very best of good luck to you.
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@Dietrich T. Schmitz, Your Linux Advocate: Err how can you be a consultant and not use a Mac (at least some of the time)? I have customers on Windows (XP/Vista/7) on Linux (Ubuntu - weirdly none on RedHat, which strikes me as a bit weird and SuSE, but this is more common here in Europe) and Mac OS X (Leopard/Snow Leopard) - the Mac can do any of these. I do have "non-Macs" but I NEED a Mac as part of the mix.

If you're an IT Consultant without a Mac then you're turning business away.
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While advantageous...
Dietrich T. Schmitz, ~ Your Linux Advocate 23rd Aug 2010
@Jeremy-UK
you don't need a Mac to do Mac consulting, but if your line of business is pure Apple, then yes, buy Mac equipment.
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emotions
banned from zdnet Updated - 23rd Aug 2010
@Jeremy-UK
true, i guess some IT people let their emotions (apple hatred in the case of dr. linux here) get in the way of good business decisions.
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@Dietrich T. Schmitz, Your Linux Advocate.... I've been an IT consultant for 15 years. 80% of my personally owned business over the last 13 focused on Windows networks, workstations and server support, but I started out as a Macintosh based editing engineer, setting up and maintaining high end editing systems. I use Macs at home because I don't need the same headaches I get from Windows systems at work while I'm at home. I know OS X better than most admins know Server 200x, which I also know extremely well! Now I work for a production agency in Hollywood where we do high-end video and web production for some seriously big name companies. We're 90% Mac here with 30TB of server space on Mac Servers running Open Directory with Windows and Mac file and print services. I've just added 2 Windows domain controllers for our PC users. So, you can see I have a ton of experience at both platforms, not to mention UNIX and Linux experience. For you to write off using Apple for business as "emotion rule over logic" is as misguided and about as *off base* as you can get. I'm starting to pity your clients who have to deal with such clouded judgment. I see so much of it in the replies and posts here from other people who claim they've "Used OS X". Yeah, maybe a few mouse clicks. The rest of their statements exhibit blatant ignorance, just like yours. Allegiance to a platform is just as ignorant as disparaging remarks against something you've pre-judged without any foundation for the statements. That is unfortunately 90% of Windows and Linux users.
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After decades of learning how to optimize Windows and Linux on various pieces of hardware, I switched to Apple two years ago. Everything works so nicely and the best thing is that once I stopped banging my head against the wall, my head stopped hurting. Welcome to the promised land.
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value lasts
hanksd@... 23rd Aug 2010
I find the resale is not only better, but also the life of the equipment. I've been a Mac based business for 11 years. I re-task older computer (for example answering the phone with PhoneValet) and squeeze extra years out of them. Finally, I give the oldest away to employees. That makes them and their kids happy!
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RE: OMG! I just bought $5400 worth of Apple gear!
Feldwebel Wolfenstool 6th Sep 2010
@hanksd@... I buy new mobos, cpu's and gpu's...and use my optical drives and HDD's raided into my 2002 Antec case...no cycling DOWN. With PC's, you cycle UP. Now, how cool is that?
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Oh, Chris! Feet of clay! I'm an OS convert because of you! Having said that, Mac's work, are forgiving of a little tinkering and don't shut down like a kid with ADHD like Vista SP2 does. I rather wish I could afford one. As a backup, of course.
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RE: OMG! I just bought $5400 worth of Apple gear!
mrgoose Updated - 23rd Aug 2010
I had two Macs over the last 20 years. Fortunately someone else paid for them because, pretty as they were, they never really earned their keep.

Today we find cheap generic PC's/lappies c/w one of the free, open source, Unix-like OS's gives us the most computing power, with relatively little hassle, zero malware issues and lowest possible cost.

I should just add that I am a sceptical old tightwad with no sense of brand-loyalty whatsoever. Moreover, we really hammer our kit. No point spending money on computer equipment unless you intend to use it! Frankly, any IT kit that we have used for more than a twelvemonth or so generally has bugger-all resale value, regardless of its manufacturer!

Best wishes, G.
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You could have got the same features cheaper without the Apple logo. Over-priced designer-label products.
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RE: OMG! I just bought $5400 worth of Apple gear!
Pederson Updated - 23rd Aug 2010
@Tim Acheson - Actually, Apple products provide the most value for the money spent, that's been true for decades... but yes, if your needs are extremely low, a Windows or Linux machine can provide about 40% of Apple's features for less.

You can learn about the world's top computing products here:

http://www.apple.com/mac/

---
@Pederson
sadly that's not true, a System76 laptop (top of the line) beats anything that a Macbook Pro can throw at it and still be cheaper.
Needless to say the System76 is sturdy, well integrated with the Ubuntu OS, has great resale value (around 35% last time around), relatively good looking (so, ok...its no shiny apple...but then again, it's just fine), have crazy great specs that are a year ahead of the competition, and are a pleasure to use (they got mac-style keyboards and track pads ... dare I say that they are great).
Btw, I'm a programmer and designer (no, not the photoshop kind), so my tastes may be technically inclined.

All I wanted to say is that some things can provide 100% of Apple features and more for a whole lot of people for less. For example, that is why rendering for most to all 3D films is done on Linux servers (I am not a fan boy) and some terminals (frame 3D sequences designed on Linux ... polish and general stuff on Macs)*. Point is, for some things like servers and heavy rendering Macs (blame it on the hardware) are just not worth the money.

Macs are great products, however, one must concede that hype does blind some from choosing products more befitting for their needs. "Use the right tool for the job".

*This technique was used for the movie Avatar and just about all Disney/Pixar movies where the "base" character or "frame" was designed and pre-rendered so as to make designing much easier by eliminating the need to render over and over again to test out simple stuff (plus it makes things go along smoother).
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Yikes!
stano360 23rd Aug 2010
Ultimately, it's a business decision, it's never crunched for me due to the cost/benefit ratio. That's a lot of money for two systems and a backup drive and router.
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Yikes!
mrgoose 23rd Aug 2010
@stano360

+1

Best wishes, G.
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I took the plunge recently as well, I didn't get most of the accessories, but I'm happy with my choice. The MacBook Pro, while expensive is very pretty. I like the back-lit keys, and I enjoy the garage band little music machine. I am fond of the internet, and Chrome works well as a browser. I haven't yet tried other mail reading clients.

I'm not positive that I'm going to be happy using this system until the keys fall off of the keyboard, but this system should keep me in relative happiness for at least a few more years.

I guess I could have chosen to go the low expense route, but I impulsively asked, why? I guess we can manage to pay off most of the debt which we keep putting on the credit cards.

Driving the newest car isn't my thing.
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RE: OMG! I just bought $5400 worth of Apple gear!
Partners in Grime 23rd Aug 2010
Congratulations! You've got some nice kit there.
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Scary...
Feldwebel Wolfenstool 4th Sep 2010
...I would have gone PC, with a cherry red Fender MIA 5-string P-Bass as icing on the cake...
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I just don't have that kind of money...
Roque Mocan 6th Sep 2010
... sorry
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durable not
b5rangerjt@... 12th Sep 2010
My Brother that does studio photography went Apple due to the idea that they never ever have any problems. The laptop that he paid top dollar for as all were the pro line he got spending $9000 for a Desktop and a Laptop from Apple. The laptop is on its FOURTH hard drive and second mother board in just over one year. The most he does with it is carry it out to the car to act as a command station during at the park shoots. The desktop has yet to need a hard drive etc but it did get infected with a Bot-net trojan. Yes an Apple getting infected. Told him there are over 25,000 Bot-net infected Apple computers out there he did NOT believe me. Does now! Apple had to reload his desktop then he used the backup to put his files back on.
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Commiserations!
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and you can run windows...and linux if you need to , at the same time...drag and drop across the app windows

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