56% of employers check applicants' Facebook, LinkedIn, Twitter

56% of employers check applicants' Facebook, LinkedIn, Twitter

Summary: More than half of employers check the profiles of applicants on social networks like Facebook, LinkedIn, and Twitter. Here's what both employers and employees should keep in mind.


Nowadays, the documents you submit to your potential employer (cover letter, résumé, references) will not be the only he or she looks at. In fact, more than half of employers are probably going to also check out your accounts on social networks.

The data comes from the UK business psychology firm OPP, which is presenting its findings this week at the British Psychological Society (BPS) conference on occupational psychology. One of the papers by the business psychologists covers a 2011 study into the use of social networks such as Facebook, LinkedIn, and Twitter.

56 percent of employers said that they were likely to check out the social media presence of potential employees (although 27 percent of those surveyed said they would be uncomfortable with the same being done to them). 37 percent of people say they change their persona online – so looking at their online presence may be misleading anyway. On the other hand, a recent study said your Facebook personality is genuine, so it may not be that misrepresentative after all.

So what advice does the OPP have for jobseekers? It's all common sense: lock down your Facebook profile, and behave on LinkedIn as you would at a professional networking event. It also wouldn't hurt to check your Facebook privacy settings.

Meanwhile, employers need to tread carefully to avoid breaking the law, avoiding racist, sexist or anti-religious biases that might surface. On the other hand, if they do fire someone who misuses social media, there could be accusations of discrimination or unfair dismissal, not to mention potential damage to an organisation's reputation.

When I worked at RIM last year, I got in hot water for this article: RIM announces Facebook app for BlackBerry PlayBook. Although I had a disclaimer, it included my opinion, which made RIM look good and Facebook look bad. I've said it before and I'll say it again: in today's day and age, companies need a clearly stated policy for social networks.

See also:

Topics: Networking, Social Enterprise

Emil Protalinski

About Emil Protalinski

Emil is a freelance journalist writing for CNET and ZDNet. Over the years,
he has covered the tech industry for multiple publications, including Ars
Technica, Neowin, and TechSpot.

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.


Log in or register to join the discussion
  • RE: 56% of employers check applicants' Facebook, LinkedIn, Twitter

    Great article - instead of a comment I have responded in a blog post http://www.b2bsocialmediaguide.com/2012/01/17/social-profiles-and-job-searches/
    • Nice blog Entry

      When I was working for my aunt's company I was the head of HR among my many other duties and I had the same philosphy you do when it comes to checking social media
      Pup Draco
  • RE: 56% of employers check applicants' Facebook, LinkedIn, Twitter

    So glad I'm not using social networking websites (Facebook LinkedIn, Twitter, and Google+). I'd rather create and host my own website instead.
    Grayson Peddie
  • RE: 56% of employers check applicants' Facebook, LinkedIn, Twitter

    Very timely -- here is an interview that aired today on the same issue. http://www.local10.com/news/Employers-Schools-checking-your-social-media/-/1717324/8238972/-/queojf/-/index.html
  • RE: 56% of employers check applicants' Facebook, LinkedIn, Twitter

    More power to 'em. If potential employers don't like what they see on my page, employers don't get - loyalty - duty - honesty - dedication - hardcore work ethics - OR ME.