70% of Facebook users are comfortable with what they share

70% of Facebook users are comfortable with what they share

Summary: Most Facebook users in the US are comfortable with the personal information they give out on the social network. Women are more okay with it than men, as are younger people compared to their elders.

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69.5 percent of Facebook users in the US say they are comfortable with the personal information they give out on the social network. Out of the remaining respondents, 23.2 percent said they are not, and 7.3 percent have no opinion, according to a Poll Position national telephone survey.

On December 1, 2011, the social media company surveyed 1,174 registered voters in their recent poll, and 496 were willing to talk about their Facebook account. They were asked the following question: "Are you comfortable with the personal information you provide on Facebook?" The poll results are weighted to be a representative sampling of all American adults, and this particular question should be taken with a margin of error of plus or minus 4 percentage points.

As you can see in the table above, when narrowing down the results for gender, women felt more comfortable than men. 74 percent of women said they were fine with the personal info they provide on Facebook, versus 63 percent of men.

Young people are unsurprisingly far more comfortable than older people in sharing content on the site. In the 18 to 29 age group, 81.0 percent of Facebook users said they are okay with the personal information they provide on Facebook, while 19.0 percent said they are not. On the other side of the spectrum, in the 65 and older category, just 49.7 percent are comfortable with the personal information they provide, 27.0 percent are not, and 23.3 percent had no opinion.

Facebook's privacy problems are long and numerous, but these results show that after the dust settles, the majority of its users are still comfortable with the service. Indeed, Facebook co-founder and CEO Mark Zuckerberg did once say that users eventually get over their privacy anxiety.

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Topic: Social Enterprise

Emil Protalinski

About Emil Protalinski

Emil is a freelance journalist writing for CNET and ZDNet. Over the years,
he has covered the tech industry for multiple publications, including Ars
Technica, Neowin, and TechSpot.

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7 comments
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  • RE: 70% of Facebook users are comfortable with what they share

    And 100% of Facebook users don't know they're already sharing something they don't want to share.
    Samic
    • RE: 70% of Facebook users are comfortable with what they share

      @Samic
      http://www.zdnet.com/blog/facebook/facebook-cto-most-people-have-modified-their-privacy-settings/4767
      Empro
      • Shows how much you know ...

        @Empro .... your privacy setting does not prevent Facebook from SELLING your data.

        Anything you post in Facebook automatically becomes the property of Facebook and they can do whatever they want with it per the TOS (terms of service) you agreed to when creating the account. The privacy settings only applies to what becomes publicly visible ... not what Facebook can do with it.
        wackoae
  • RE: 70% of Facebook users are comfortable with what they share

    Humorous. I would say at least 70% don't know what they're sharing and who it's being shared with.<br><br>Also, with the uploading of contacts and other info, even <i>NON</i>-Facebook user's information is now being shared.<br><br>I wonder what % of those people are comfortable with it?
    UrNotPayingAttention
  • RE: 70% of Facebook users are comfortable with what they share

    They should run not walk to youropenbook.org (and type in something outrageous to get a live feed)
    fergdoug
  • the two levels of privacy

    1. How well can I control what information gets shared on FB and with whom.
    2. How well can I control what information gets 'collected' and with whom it's shared.

    Unfortunately, the survey actually does not ask about either one of these. The question they asked is ???Are you comfortable with the personal information you provide on Facebook????

    To a point of another commenter, the article does not make it clear whether the respondents are actually aware of all their personal information that is provided on Facebook, whether through them or through other means.

    One of the lousiest, incomplete surveys I've ever seen. Any conclusion, for or against, is pretty much impossible to support.
    jimmymac2
  • Facebooks policies are Ready, Shoot, Aim!

    Advertisers mey feel a nice little glow thinking that information on what I look at and what websites I visit will allow them to "target" advertising to my interests, but they're missing the mark. Much of what I see nowadays is very narrowly targeted to my interests in some way (80% embedded digital design related, 10% dragons and mythology or sci-fi and about 10% left for everything else). The problem is, I have many more interests than the narrow slice they're feeding me! That can backfire on the advertisers.

    I don't mind sharing all that info and only care about information that can allow stalkers/nutjobs to find my home or cause employers with narrow minds from identifying activity they deem a firing offense that might be associated with me (I know someone who has a friend she can't allow to post on her FB page because his posts would offend the bigoted and small minded religious types where she works).

    Privacy? Really? Define the term.
    RyuDarragh