Facebook accounts for 1 in every 7 online minutes

Facebook accounts for 1 in every 7 online minutes

Summary: Facebook reached 55 percent of the world's global audience in October 2011 and accounted for 1 in every 7 minutes spent online around the world, according to a recent report.


We already know Facebook dominates the social networking space, but we often forget that the service is also still growing: not only in terms of users, but also in how much time the average user spends on the service. A recent report from comScore, titled It's a Social World: Top 10 Need-to-Knows About Social Networking and Where It's Headed, looked at the current state of social networking activity around the globe and shed some light on just how much the social networking giant controls the market.

The report found Facebook reached more than half (55 percent) of the world's global audience in October 2011. Furthermore, Facebook accounted for 1 in every 7 minutes spent online around the world and 3 in every 4 social networking minutes.

While Facebook is the leading social networking site in the vast majority of countries, it is not the leader everywhere. In the beginning of 2010, Facebook was the category leader in 30 of the 43 markets that comScore reports on at the individual level. Since then, it has taken the lead in six additional countries, leaving just seven countries where it still isn't dominating: Brazil, China, Japan, Poland, Russia, South Korea, and Vietnam. As you can see in the graphs pictured below, putting aside China and Vietnam, which Menlo Park is blocked in, Facebook is quickly gaining on its competitors in each respective country.

"The emergence and widespread global adoption of social networks has vastly influenced human interaction on an individual, community and larger societal level, and underscores the convergence of the online and offline worlds," Linda Boland Abraham, comScore CMO and EVP of global development, said in a statement. "Regardless of geography, social networks are weaving themselves ever more intricately into the fabric of the digital experience, opening a world of new opportunity for business and technology."

See also:

Topics: Social Enterprise, Collaboration, Networking

Emil Protalinski

About Emil Protalinski

Emil is a freelance journalist writing for CNET and ZDNet. Over the years,
he has covered the tech industry for multiple publications, including Ars
Technica, Neowin, and TechSpot.

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  • RE: Facebook accounts for 1 in every 7 online minutes

    Which means that it is now Ubiquitous. More than likely it will peak soon and fall back to a more "normal" level of folks spending a little time/day on Facebook, but not as much.
    • RE: Facebook accounts for 1 in every 7 online minutes

      @jkohut Not likely to happen. People are not actually on Facebook because of Facebook, but because they share things with each other, talk about those things and because they generally socialize on it. That means that they engage new content, new events every day. Facebook isn't their target - it's just a tool for them. None the less they are using Facebook's services. Much the same way people are using Google to search for stuff. And no, they're not getting bored with google-ing, because that's just a tool, a mediator, not their target and the purpose they're using Google search. Just the way more and more people are using Google search every day, more and more people will be using Facebook. At least until people stop conversing with each other, or till something better comes along, but that might take a looooong, loooong time....
  • Facebook has this many of my minutes:

    x I'm tc
    • RE: Facebook accounts for 1 in every 7 online minutes

      1 minute of 7 spent on Facebook, nope I have no account at facebook. How in the world did I spend one minute there. My browser has been for the last 7 on ZDNET. \Lucy
    • RE: Facebook accounts for 1 in every 7 online minutes

      @jdakula Yep, me too. No account, no time spent there.
  • RE: Facebook accounts for 1 in every 7 online minutes

    guess my 5 minutes a day on it has really spiked
  • RE: Facebook users waste 1 in every 7 online minutes

  • I still don't have a Facebook account, despite over 35 years of computers..

    What can you expect from a WinTard?

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