Facebook in the top 10 most hated companies in America
Summary: Facebook has a very poor rating according to American Customer Satisfaction Index. In fact, it's the 10th most hated company in the US.
Business Insider yesterday posted an article titled "The 19 Most Hated Companies In America." The data was based on the American Customer Satisfaction Index (ACSI), which releases industry results monthly and updates its national index quarterly.
Facebook was placed at number 10. I was surprised, so I went and double checked the data for myself. It turns out that ACSI has not yet released this year's ratings for the E-Business category (and the Internet Social Media subcategory that Facebook is in), as well as other categories like Manufacturing/Durable Goods, Manufacturing/Nondurable Goods, and Finance & Insurance. As a result, the data was skewed because some ratings were from 2010 while the rest were from 2011.
I decided to take a look at just the 2010 data, which is the latest available if you want to see ratings from all the companies in the US. Here is the list of the top 10 most hated companies in America in 2010:
- United: 60/100
- Charter Communications: 60/100
- Northwest Airlines: 61/100
- Time Warner Cable: 61/100
- Comcast: 61/100
- Delta: 62/100
- US Airways: 62/100
- MySpace.com: 63/100
- American: 63/100
- Facebook.com: 64/100
The most-hated include large banks, airlines, power and telecom companies. "These are not terribly competitive industries, as the switching barriers for most of them are quite high," ACSI's David VanAmburg said in a statement. "In other industries, like the food or clothing sector, the competition is huge. They bend over backwards to make customers happy, because they have to."
As you can see, Facebook still managed to make the top 10 list, even when I made sure the data was all from the same year. Common complaints about the company include privacy issues, frequent interface changes, and accidental account and/or content removal.
Last year was the first time the ACSI released data for the Internet Social Media category, so there's no way to see if Facebook did better or worse in 2010 than previous years. I'll be looking out to see how the social network fares this year when all the 2011 ratings are released.
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Talkback
RE: Facebook in the top 10 most hated companies in America
RE: Facebook in the top 10 most hated companies in America
RE: Facebook in the top 10 most hated companies in America
RE: Facebook in the top 10 most hated companies in America
Where's AT&T you ask? No one in the review thought there was sufficient organization there to consider them a company. That would be akin to including Polynesians or left-handed people on the list.
RE: Facebook in the top 10 most hated companies in America
AT&T is 14 in the current list, Facebook still #10, others still there but in different slots in the 2011 list (hit the Business Insider link) .
RE: Facebook in the top 10 most hated companies in America
RE: Facebook in the top 10 most hated companies in America
Yup, AT&T has done a good job with U-verse and it continues to improve. Much better than the others we have experience with -- Time Warner, Comcast, and Direct TV.
The U-verse enhanced DSL rocks. Time-Warner/Comcast cable modem was faster than the old DSL when it worked, but all the 0 bps periods made net throughput much lower. Their tech support was little more than "reset the cable modem". Last straw was hurricane Ike, the DSL stayed up, I was back on line as soon as I got my generator started. But the Cable modem was useless until two weeks after the utility electric power was restored.
RE: Facebook in the top 10 most hated companies in America
AT&T is in the top 20. I think because Comcast and the other cable companies are exceedingly awful in some markets, like Indiana. In Indiana, I once paid Comcast $60/mo for a 10Mb connection that NEVER, EVER, EVER exceeded 2Mb, and went down for between 24 and 72 hours four times in the 3 mo we put up with them.
RE: Facebook in the top 10 most hated companies in America
AT&T is just so bad. their phone service sucks, customer service non existant, internet speeds are a joke they claim high speed and top out at what 5-8 Mbps while comcast is at 50-100 never goes down and their modems are better. AT&T had them for a year burnt up 9 modems and thier 2wire version with wireless router never worked. Uverse programming is horrible so i figured AT&T would be up there along with Apple and it's poorly built products which i repair by the hundreds. i am thankful apple builds poor quality items as it pays my bills fixing ipods and iphones lol
RE: Facebook in the top 10 most hated companies in America
Wrong rating in ur article
RE: Facebook in the top 10 most hated companies in America
Read the article.
PEPCO is really small.
Northern Montgomery County is Allegheny Power, and a good part of PG is Baltimore Gas & Electric.
The usual dirtbags
RE: Facebook in the top 10 most hated companies in America
RE: Facebook in the top 10 most hated companies in America
LG. Here is what the real world thinks of Microsoft.....
Try reality sometime LG, if it's even a possibility in your case. I have my doubts.
RE: Facebook in the top 10 most hated companies in America
Uhh, I hate microsoft too. And quite a lot of gamers do as well. And I only use Windows as my OS, so... Not like it's a Mac/Linux fanboy talking here.
RE: Facebook in the top 10 most hated companies in America
A link from 2007 yeah right.
A little outdated for a moron like you, don't-cha think? ;)
RE: Facebook in the top 10 most hated companies in America
2010 recent enough for you?
http://www.bcccc.net/pdf/CSRIIndex2010.pdf