Facebook IPO: Final numbers

Facebook IPO: Final numbers

Summary: Facebook is going public on Friday. Forget all the hype, speculation, and rumors. Focus on the numbers, not the letters. Here's a quick rundown of the most important and most recent ones.


When Facebook filed for its initial public offering (IPO), I wrote Facebook's IPO by the numbers. This is an updated post to that article. Now that Facebook has set its share price, we've got all the numbers we need.

Here are the numbers you need to know, plus a few extra ones about Facebook in general:

$1 is the salary Facebook co-founder and CEO Mark Zuckerberg will be paid starting in 2013.

2 is the number of classes of Facebook stock; Class A (worth one vote, and available to those who want to buy the company’s stock on the open market) and Class B (worth 10 votes, and only available to select individuals and investors).

15 percent of Facebook's revenue came from Zynga in Q1 2012, including both payments revenue and advertising that is displayed alongside Zynga games. That's down from 19 percent in Q1 2011.

28 companies have been acquired by Facebook so far.

38 mentions of the word "privacy" in the eighth and last IPO amendment.

55 mentions of competing and/or partnering companies with Facebook in the eighth and last IPO amendment. More specifically, Google is mentioned 14 times, Google+ is mentioned twice, Microsoft is mentioned 29 times, Twitter is mentioned twice, while both Friendster and MySpace go unmentioned.

39.4 percent year-over-year growth in Facebook's net income (read: profit) from 2010 to 2011.

46.8 percent year-over-year growth in Facebook's revenue from 2010 to 2011.

56 percent of Facebook's revenue comes from advertisers and Platform developers based in the U.S. This number is down from 62 percent in 2010.

57.1 percent of Class B shares (voting control) owned by Mark Zuckerberg.

70 different languages are supported by Facebook.

3,539 full-time employees work for Facebook around the world as of Q1 2012.

$200,000 is the amount Facebook paid for the facebook.com domain when it finally dropped the "The" from its name in 2005.

$783,529 spent on Zuckerberg's "comprehensive security program" in 2011, which included the procurement, installation, and maintenance of security measures for his personal residence, annual costs of security personnel, and the use of private aircraft.

2.2 million is the number in square feet Facebook leased for its office facilities around the world as of March 31, 2012.

$8.5 million is the amount Facebook is thought to have paid the American Farm Bureau Federation (FB) for the fb.com domain name on November 15, 2010, making the acquisition one of the ten highest domain sales in history.

42 million Facebook Pages with 10 or more Likes as of March 31, 2012.

$65 million is the amount Facebook agreed to settle with ConnectU and the Winklevoss brothers in February 2008. That legal battle is still raging.

$68 million spent on acquisitions by Facebook in 2011. These acquisitions, and in fact all of Facebook's acquisitions, were not material to its consolidated financial statements individually or in the aggregate.

169 million monthly active U.S. Facebook users as of March 31, 2011.

$205 million was Facebook's net income (read: profit) in Q1 2012, down from $233 million in Q1 2011 and also down from $302 million during Q4 2011.

$240 million is the amount Microsoft invested in Facebook on October 24, 2007, to purchase a 1.6 percent share of the social networking giant at a total implied value of around $15 billion.

300 million photos uploaded to Facebook daily in the three months ended March 31, 2012.

$388 million in research and development expenses spent by Facebook in 2011, or about 10.5 percent of its revenue last year. The company also spent $87 million in 2009 and $144 million in 2010.

421,233,615 is the number of shares Facebook is offering for its IPO. Facebook is selling 180,000,000 while investors are selling 241,233,615.

488 million monthly active mobile Facebook users as of March 31, 2012. It was over 350 million on September 22, 2011.

526 million daily active users on average using Facebook throughout March 2012.

533,801,850 shares owned by Facebook co-founder and CEO Mark Zuckerberg, or a 28.4 percent stake in the company. Good thing he didn't sell it, like he wanted to in 2004.

$557 million Facebook's revenue from payments and other fees in 2011, or about 15.01 percent of its total revenue.

901 million monthly active Facebook users as of March 31, 2012. It was over 800 million on September 22, 2011.

1 billion is the number of monthly active users Facebook is expected to pass this year, possibly in August.

$1 billion was Facebook's net income (read: profit) in 2011. This is pretty solid given growth from previous years: $229 million in 2009 and $606 million in 2010.

$1.058 billion was Facebook's revenues in Q1 2012, up from $731 million in Q1 2011 but down from $1.131 billion in Q4 2011. It's worth noting that revenues also declined between these two quarters a year ago. Facebook typically makes more money in the calendar year’s fourth quarter than in the first quarter.

$1.4 billion paid out to developers from transactions enabled by Facebook's Payments infrastructure in 2011.

$3.154 billion was Facebook's revenue from advertising in 2011, or about 84.99 percent of its total revenue.

3.2 billion Likes and Comments made per day during Q1 2012.

$3.711 billion was Facebook's total revenue in 2011. This is lower than some projections, but it's still pretty solid given growth from past years: 777 million in 2009 and $1.974 billion in 2010.

$3.908 billion was Facebook's total cash, cash equivalents, and marketable securities at the end of 2011.

$6.84 billion is the amount Facebook is hoping to raise with its IPO for itself.

10.5 billion average number of minutes spent per day by Facebook users on personal computers during January 2012.

$18.41 billion is the amount Facebook is hoping to raise with its IPO for itself and investors.

$102.8 billion is Facebook's highest and last valuation on secondary markets back in March 2012.

$104 billion is Facebook's valuation on the day it goes public.

125 billion friend connections on Facebook as of March 31, 2012.

1 trillion monthly page views on Facebook, according to June 2011 data from Google.

Did I miss something? Let me know!

See also:

Topics: Banking, Legal, Social Enterprise

Emil Protalinski

About Emil Protalinski

Emil is a freelance journalist writing for CNET and ZDNet. Over the years,
he has covered the tech industry for multiple publications, including Ars
Technica, Neowin, and TechSpot.

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  • 100% fake numbers

    Anybody who believe that Facebook is valued more than Google or Microsoft is a complete idiot.

    How much you want to bet that Facebook hasn't actually achieved a $1B revenue if you combined every year since creation. In fact, it would not surprise me if the real number is in the low nine figure.
    • A company is only worth.

      What people are prepared to pay for it.

      Same as anything, really.
  • Facebook is big steaming turd

    Facebook is not worth even a fraction of $100 Billion. The PE Ratio on this is over 100! This IPO is an absolute farce!

  • Maybe not...

    Maybe FB is not worth 100 billions but is what people are willing to pay...