Facebook kills daily Facebook Deals, keeps Check-in Deals alive

Facebook kills daily Facebook Deals, keeps Check-in Deals alive

Summary: Facebook has killed Facebook Deals after four months of running a pilot program in a handful of cities. This is not to be confused with Check-in Deals, which has not been axed.


Facebook quietly announced that it is killing its Facebook Deals product. After four months of testing, the social networking giant is calling it quits. This may ease some competitive pressure on industry leaders Groupon and LivingSocial, according to Reuters.

"After testing Deals for four months, we've decided to end our Deals product in the coming weeks," a Facebook spokesperson said in a statement. "We think there is a lot of power in a social approach to driving people into local businesses. We remain committed to building products to help local businesses connect with people, like Ads, Pages, Sponsored Stories, and Check-in Deals. We've learned a lot from our test and we'll continue to evaluate how to best serve local businesses."

Wait Emil! When you told us earlier this week that Facebook had killed Facebook Places, you said that Check-in Deals wasn't going away anytime soon. Don't worry, that's still correct. It's important to note that there is a distinction between Check-in Deals (alive) and Facebook Deals (dead).

In November 2010, Facebook announced Check-in Deals, a subset of Facebook Places. It allows you to check in from restaurants, supermarkets, bars, and coffee shops using an app. In turn, you are rewarded with discounts, coupons, and free merchandise. This product is still going to be around for the foreseeable future. It will be, however, changed slightly given that Facebook Places is being killed (see my previous article to learn how this will work).

In April 2011, Facebook announced a pilot program for Facebook Deals, offering online coupons and discounts from local businesses. Facebook started making offers in five cities (San Francisco, San Diego, Dallas, Austin, and Atlanta) and then recently added three more (Charlotte, St. Louis, and Minneapolis). The social networking giant had a small sales team arranging deals with local merchants but also ran offers set up by 11 other daily deal companies. This product is now dead.

All this product axing is being announced right after Facebook started rolling out a major privacy revamp this week. More details are available at the links below.

See also:

Topic: Social Enterprise

Emil Protalinski

About Emil Protalinski

Emil is a freelance journalist writing for CNET and ZDNet. Over the years,
he has covered the tech industry for multiple publications, including Ars
Technica, Neowin, and TechSpot.

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  • Facebook Deals

    I am sad to see FB deals go away because I am a FB addict and I don't feel as though I ever got a chance to see what their deals looked like.
    And just a sidenote-I love the Facebook Check-In feature and use it all the time. I would like them to add similiar features like FourSquare. It creates a little friendly "mayorship competition" between my friends and I.
    -Andrea McCracken
  • A new way to do Facebook Deals!

    Sorry to know that Facebook is closing its group buying program.

    But still we know group buying is very hot! Before even Facebook launched their group buying program, but not anyone has a chance to post their deal there! So Anyone, who's interested with Facebook Deal or GroupBuying. I suggest you can check out, http://www.groupbuyingapps.com/. It's a instantly-installed group buying application, we specially developed for Facebook.

    The purpose for us to develop this app is to help the ones who want to start groupbuying business adventure with minim cost, INSTANTLY, and market your products to as many leads as possible in a simple way. Here???s app intro video: http://www.youtube.com/watch?v=ljziUe90c2c

    With this app, you can start to sell a deal on Facebook within 3 mins, collect payment through PayPal and Facebook credits, you can share your deals to 300+ social networks, and your clients can click "Invite" button to invite all their friends to enjoy the deals. Admin area is also easy to control, and you can check all the purchasers' data at admin. Its features are perfect for you to quickly sell products to huge fans!

    In conclusion, it's very new, so not too much people knew about it, but we are sure, with this app, it shall help your business a lot, specially for Christmas selling season!