Facebook plugins most used, Google +1 button passes Twitter buttons

Facebook plugins most used, Google +1 button passes Twitter buttons

Summary: BrightEdge has released its July 2011 report comparing the adoption of links and plugins for social networks offered by Facebook, Google, and Twitter.


BrightEdge, an enterprise SEO platform, has released a report on the links from social networks to the top 10,000 websites and their adoption of social sharing plugins. The findings, which compared data from June 2011 and July 2011, show that Facebook and Twitter are both doing very well. Facebook has a clear edge though, while Google already shows signs of being able to seriously compete.

In terms of the overall number of links out to the various social sites, Facebook leads the way with 47.4 percent of the top 10,000 websites including a link to Facebook directly on their homepage. Twitter has 41.8 percent, YouTube has 16.75 percent, and LinkedIn has 3.7 percent. As you can see, neither of the social websites showed much change between the two months compared:

The adoption of social plugins is meanwhile much lower. Facebook offers four plugins: Facebook Like button (10.8 percent), Facebook Like box (6.1 percent), Facebook Connect (1.9 percent), and Facebook Recommendations (1.2 percent). It's not too much of a shocker that Facebook is dominating this scene. Not only does the social network offer the most options, but it has been offering plugins for much longer than its competitors.

What is surprising, however, is that the Google +1 button (4.5 percent) is already ahead of the Twitter Tweet button (2.1 percent) and the Twitter Follow button (1.3 percent). That means Google is already in second place:

The report notes that while Facebook enjoys a two-to-one lead in plugin placement on these large sites, the majority of brands today are still missing out on the massive traffic and engagement driver Facebook has become. Links to Facebook pages only appear on the front page of less than half of the Web's largest websites. BrightEdge calls this an untapped opportunity for social platforms on websites operated by some of the most clever marketers and executives in the world.

"Overall, this inaugural version of our SocialShare Site Analysis shows huge opportunity for brands to engage more socially," BrightEdge CEO Jim Yu said in a statement. "Fewer than half the largest sites on the Web offer any kind of social link at all on their front page and these sites represent a massive slice of Internet traffic on any given day. We would expect to see a land grab effort this year as plugins vie for placement on this very valuable Web real estate."

Topics: Browser, Google, Social Enterprise

Emil Protalinski

About Emil Protalinski

Emil is a freelance journalist writing for CNET and ZDNet. Over the years,
he has covered the tech industry for multiple publications, including Ars
Technica, Neowin, and TechSpot.

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  • It is not surprising

    Google is mearly leveraging their monopoly in the ad and search space.

    I would not be surprised to discover that Google will require their +1 button be added as a requirement to those using Google ad and search links, in the near future.
    Tim Cook
    • RE: Facebook plugins most used, Google 1 button passes Twitter buttons

      @Mister Spock
      yes, I see that. They will cleverly place the +1 button likes in their prioritized and sorted resultset, telling that URL has been liked by zillions of people, but infact it is a paid link and that automatically satisfies a zillion of +1s. So the actual thing you would be looking for will be on page 3 or onwards.

      Google shouldn't screw their searching algorithm with this +1. Google, please don't do it.
      Ram U
      • RE: Facebook plugins most used, Google 1 button passes Twitter buttons

        That would be a very silly thing for them to do, considering all of the attention they are receiving now.

        More likely, you will get search results based on what your circles have "+1"-ed and those will show up highest. That strategy could work, unless you and your friends have distinctly different opinions.

        Who knows for sure, though.
  • Looking for your Google button...

    Can we google+ this article?(!)

    Btw, fb has become an advertising company; people seem to enjoy sharing the fact that they like Target or Nutella. Further, keeping the term "friend" (even though you can technically form groups for sharing purposes) is awkward now that new categories of people (versus students, younger population) are stating to use it. A professor is not really a friend...
    Google will always be here. I doubt another company will have Google + users forget about google+ and use another social networking tool. This, is definitely an advantage.
    Google fan For a reason
  • Google will win

    sooner or later Google +1 will be the most used one because all the webmaster are couscous about its benefit. I also have added +1 for SEO basis, so this is like google is compelling to do so.
  • Google to keep making ground

    nice article, with so much market growth one would think Google is well placed to make serious ground on Facebook
  • Google button Facebook button Twitter button Flickr button

    The best workable solution for me is http://www.clicktoapp.com/ you can share everything you want in seconds!
  • Google -1

    There is a lot of talk about ???Google +1??? but I have yet to receive one single invitation.

    I???m starting to wonder if anyone actually uses it (except for Google and the Google fan group / followers).

    I have a feeling Google +1 is D.O.A.