Facebook taps Microsoft Bing for Page content translation

By | October 6, 2011, 5:03pm PDT

Summary: Facebook has started rolling out a new feature that could overcome the language barrier many users experience on the social network. It is powered by Microsoft’s Bing Translator.

Facebook has launched a new translation tool that lets you translate posts and comments directly inline on Facebook Pages. The service, which is powered by Microsoft’s Bing Translator, means Facebook users can read Page content regardless of the language it is written in.

If a comment posted on a Page is in a language that is different than the one your Facebook account is set to, a Translate button may show up just below it (beside the existing Like button). Clicking on the button will translate the comment to your account language. After translation, an Original button appears instead, and if you click that it will revert the comment to the original version (and offer the Translation button again).

The Translate button currently only appears to users with their language set to Korean, Japanese, Russian, Taiwanese, and Chinese. The content on Facebook Pages – the posts and their comments – could one day be translated to at least 37 languages, since that’s how many Bing Translator currently supports.

When you click on the Translate button on a public Page post, a Bing translation appears in a popout window. The system is far from perfect: it doesn’t always recognize the comments. Sometimes one or more words aren’t translated and other times the following error shows up: “There is no translation available for this story at the moment.”

What makes this feature more interesting is that you can also submit your own translation. After your translation has received enough positive votes, it will replace the Bing translation and will appear each time someone clicks on the Translate button associated with the post in question.

Page administrators first need to activate the translation service before it is made available to their users. They can then control how their content is translated (Edit Page => Your Settings => Translations From): by machine, machine and community, or by machine, community, and admin. They can also disable the feature completely. Last but certainly not least, they have the option to block spam or abusive translations.

Many companies and brands have international fan bases for their Pages, so this new feature should prove very popular, especially given that it’s free. Many firms have different Pages for different countries and specific teams working to translate the main Page’s updates – that could be made unnecessary in the coming months.

Last month, Facebook started testing the translation feature on user comments. At the time, it was not known that this was powered by a Microsoft technology, but now that we know, it’s not a big surprise given the close relationship between the two companies.

As a side note, I would think that Microsoft is going to save these new translations. This means that at least for the translation part of Bing, Microsoft will be leveraging Facebook’s 800 million active users to improve its tool.

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Emil Protalinski has covered the tech industry for five years for multiple publications.

Disclosure

Emil Protalinski

Emil has nothing to disclose.

Biography

Emil Protalinski

Emil Protalinski has covered the tech industry for five years for multiple publications, including Neowin for two years and Ars Technica for three years. He has written 1,000s of articles for both, with a particular focus on scrutinizing Microsoft products and services. Recently, Emil has expanded his coverage to non-Microsoft technologies, including the social networking giant Facebook.

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RE: Facebook taps Microsoft Bing for Page content translation
Buy Facebook Likes 12th Oct
I think the new Facebook Translation Tool is awesome. I did not think they would integrate this so quickly so that I can translate Facebook comments and posts directly inline on Facebook Pages, brilliant. This helps in my social marketing efforts for sure, for instance, I also Buy Facebook Likes and Buy Facebook fans and its great because I do not have to provide any admin access and they deliver almost 1,000 new Facebook Likes per day.
One less need for Google watching everything we do on the net and selling that information to the highest bidder.

Maybe Microsoft will incorporate Babel Fish from Yahoo.
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late and lame
The Linux Geek 7th Oct
@bannedagain
google has been doing this for years.
@bannedagain
Because the things I search for online is far more private than my friends list, photos, comments etc. More power to facebook and MS.
I think the new Facebook Translation Tool is awesome. I did not think they would integrate this so quickly so that I can translate Facebook comments and posts directly inline on Facebook Pages, brilliant. This helps in my social marketing efforts for sure, for instance, I also Buy Facebook Likes and Buy Facebook fans and its great because I do not have to provide any admin access and they deliver almost 1,000 new Facebook Likes per day.

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