Microsoft pays to put Bing on Facebook logout page

Microsoft pays to put Bing on Facebook logout page

Summary: Microsoft is paying Facebook to be the first customer of the social networking giant's new logout page ad unit. The result is an interactive Bing search page when you logout of Facebook.

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Microsoft is Facebook's first customer for the company's new logout ads. When you logout of Facebook, you could soon be greeted with an interactive Bing ad: you'll see Bing's trademark wallpaper photo as well as an active search box, which opens a Bing search results page in a separate tab when you search for something. TechCrunch reader Raj Singh already has it on his Facebook logout page.

Earlier this week, Facebook introduced new advertising options for its customers. The first is Offers, a way to share special discounts and promotions. The second consists of two new placements for premium advertising and Sponsored Stories: both can now appear on the Facebook logout Page and the mobile News Feed. While mobile news feed ads are already available, logout page ads are supposed to go live in April. Clearly some people are already seeing the latter.

It makes sense for Microsoft to be Facebook's first customer of the new logout page ad unit. After all, the two are long-time partners. In October 2007, Microsoft bought a 1.6 percent stake in Facebook for about $240 million, giving Facebook a valuation of $15 billion. Ever since then, the two companies have been best friends and have worked together on many different products, although now it's just mainly Bing (see links below). Microsoft even provided display ads for Facebook at one point, but that deal has since expired and Facebook now competes with Microsoft in the online advertising market.

When the logout ads were announced on Wednesday, here's what I wrote:

Logout ads seem bizarre to me because I'm always logged into the social network. Still, Facebook says 37 million U.S. users logout of the service each day and 105 million do so per month (out of 161 million monthly active U.S. Facebook users as of December 2011). Plus, and there's no other engaging content on the logout page to distract them from the ads.

Microsoft clearly agrees with Facebook more than I do. I have contacted Facebook for more information and will update you if I hear back.

Update at 4:30 PM PST: "We don't discuss the terms of ad agreements," a Facebook spokesperson said in a statement.

See also:

Topics: Social Enterprise, Microsoft

Emil Protalinski

About Emil Protalinski

Emil is a freelance journalist writing for CNET and ZDNet. Over the years,
he has covered the tech industry for multiple publications, including Ars
Technica, Neowin, and TechSpot.

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11 comments
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  • How about right on the right side of Facebook page?

    I think they should incorporate Bing directly into the right column of Facebook status page.
    jack@...
  • People LOG OUT of Facebook?

    LOL... I didn't know most people ever really bothered to logout of anything ESPECIALLY FB.
    smfrazz
    • Sadly, I have to agree with you

      Most people are too ignorant to follow basic security procedures.
      wackoae
    • Logout Pointless?

      You don't? So if you are at a library, someone else's house, someone else's phone, etc.. you wouldn't want to logout after you are done?
      I personally always remind guests in my home to logout.
      mikeh810
  • Nothing different than Google paying to be ....

    .... the preferred search engine on most browsers and the search engine on many popular websites.
    wackoae
  • Microsoft pays to put Bing on Facebook logout page

    That is cool. Now you don't have to type in bing to get to it.
    Loverock Davidson-
  • What is an ad?

    I haven't had an ad on a browser since I installed AdBlock in Firefox. Why would anyone allow sites you don't know to display on your screen? Why would I use IE? If you use IE, you may as well post your bank information on Facebook, and save the hackers the 15 seconds it takes to wipe your account out...
    Tony Burzio
    • LOL

      1. i dont see any ad in IE using TPL either???
      2. everyne knows Facebook
      3. nothing in this article mentioned IE but you, and IE doesn't have anything to do with the article. but anyway, i have used IE and guess what, i had never had any "my account wiped out by hackers in 15 seconds" (so maybe next time if you become smart you should come and edit your comment to at least give proves about this)
      Emi Cyberschreiber
  • Well

    One day I see a FB friend on the right hand side of the ZDNet page saying something kind of about me and I got religion. I now do not stay logged in at Facebook. I do not stay logged in at Google's pages as well.

    I'm not an idiot, I know I leave enough of a trail online that anyone who cares would know that I like fountain pens and Fender/G & L guitars.

    But I don't have to make it too easy.

    So, a logout page with an ad. Since logging out means the user has got something else purposeful to do, including putting the computer to sleep, I'm sure it will work out amazingly well for Microsoft. With tabbed browsers, don't folks do what I do, which is open a tab and google something? When I'm logging out, I'm done. Or is this one of those deals where seeing the logout page counts as a Bing page view and Microsoft gets to boast (and sell advertisers) bigger numbers?
    DannyO_0x98
  • Errrr.

    Except on a public computer, who logs out of Facebook?
    Gisabun
  • Bing

    This is nice and will me save time :) I always logout of FB after a session and as bing is my standard search, it saves me the click on the home button :)
    DJK2