Twitter more popular than Facebook in 2011

Twitter more popular than Facebook in 2011

Summary: Twitter received more media coverage this year than Facebook did. More specifically, Twitter had 50 percent of the mentions when talking about social networks, while Facebook had just 45 percent.

SHARE:
4

Although Facebook dominates Twitter in many areas, it lost to its smaller competitor in at least one metric for 2011. Twitter was discussed in about 50 percent of media coverage regarding social networks this year, while Facebook was only talked about 45 percent of the time, according to HighBeam Research. The report did not even bother mentioning Google+.

Twitter beat out Facebook in every single month of the year, except for February and April. It even did better than Facebook in September, which is when the social networking giant hosted its 2011 f8 developer conference and made a slew of announcements, including the Facebook Timeline and updated Open Graph.

This is impressive for one simple reason: Facebook dwarfs Twitter. In terms of active users, it's eight times bigger, and in terms of content shared, it's 16 times bigger.

Facebook has over 800 million monthly active users as of September 2011 while Twitter has just 100 million monthly active users, also as of three months ago. Facebook users share 4 billion "things" every day as of July 2011, while Twitter users shared 250 million tweets every day as of October 2011.

Twitter's dominance in the media can be explained with one general rule: public first, private second. If you create a Twitter account, by default all information shared on it is publicly available. You have to secure your account if you want to keep your tweets private. On Facebook, it's a bit more complicated, but by default only your friends can see your content. Menlo Park is, however, trying to encourage public sharing in various cases; I would argue this is the main reason for all those privacy gaffes the company has had over the years.

Three months ago, Facebook launched Subscriptions and this month, Facebook launched a Subscribe button for websites. Given how similar the first is to Twitter's basic following feature and how the second is basically Twitter's Follow button, I would argue Facebook wants to get its users (especially high-profile individuals) to share at least some content publicly. We'll soon see how that plan works out: I wouldn't be surprised if Facebook has a higher media attention next year than Twitter does.

I'm not sure if Google+ was excluded from the report because its share really was insignificant or if it is simply too new to bother measuring. Either way, third, fourth, and five places were taken as follows: LinkedIn (3.33 percent), Myspace (1.3 percent), and Foursquare (0.71 percent).

See also:

Topic: Social Enterprise

Emil Protalinski

About Emil Protalinski

Emil is a freelance journalist writing for CNET and ZDNet. Over the years,
he has covered the tech industry for multiple publications, including Ars
Technica, Neowin, and TechSpot.

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

4 comments
Log in or register to join the discussion
  • RE: Twitter more popular than Facebook in 2011

    Give your head a shake guy! Twitter has blown it's wad. Unless Twitter changes, 2012 will see dramatic declines in Twitter usage. Twitter is a one dimensional 140 character shout fest. It's like having 20,000 stock brokers in one room screaming at you. In order to be effective for business, one needs a dozen Twitter accounts. People are unable to communicate fully in 140 characters and generally Twitter is little more than something for ADHD nig-nogs to keep them busy. It's way over valued at the present time.
    NeddLudd2
  • RE: Twitter more popular than Facebook in 2011

    Twitter is something that you can dip in and out of. It is like a soap opera, if you miss a couple of episodes, it doesn't matter, you just pick up the thread where it currently is. The brevity and the fact that it is "all" public is also what makes it attractive, you don't have to invest much time in it and you can follow whoever you want. I sometimes go weeks without using it, then I'll use it a few times a day, then weeks without.

    Facebook on the other hand, well, I never go it. I had an account, but when the privacy invasions started nearly 2 years ago, I deleted my account. That said, it wasn't hard to do, I had logged into it, on average, once a month. I never really got, why I would want to post on Facebook and looking at what was being posted, there was so much noise and so little information, I just went back to news sites.
    wright_is
  • RE: Twitter more popular than Facebook in 2011

    I wonder if the reason Twitter received more media mentions that Facebook is because journalists tend to use it more often in their professional lives? Many of them Tweet about stories they and/or their collegues have written. And it seems to be a convenient way to disseminate breaking news.
    grebur
  • Twitter is EXTREMELY powerful...

    in the sense that you can INSTANTLY create new channels (via #hash marks) on the fly. It's like decentralized broadcasting. Example: If I'm a business user say in Toronto & I want to quickly find employees for a job at Acme Ltd., I would do this:
    Exciting #job opening at #Acme Ltd in #Toronto http://acme.com/jobs #careers #TorontoJobs #Ontario #Canada

    So I've just created my own company channel where I can tweet other company stuff to. Plus I've posted the same message to the other appropriate channels. Very powerful "Wild West" stuff -- if you "get it."
    maxtheitpro