UmeNow vows to kill Facebook, dismisses Google+

UmeNow vows to kill Facebook, dismisses Google+

Summary: UmeNow is the new social network on the block. It has one goal: to kill Facebook.

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UmeNow is a brand new social network that isn't satisfied just competing with the likes of Facebook and Google+. In fact, UmeNow has declared it will destroy Facebook's lead in the social networking market and has dismissed Google+ as a competitor in the first place. The new service is calling itself "the first and only ad-free social communication service in the world that is totally focused on privacy."

UmeNow was founded by a former single mom who has been very vocal about online privacy. She has been even more outspoken against Facebook: "We will kill off the Facebook data eating monster," Castillo-Bach said in a statement. To make her point, she's calling UmeNow's marketing campaign "Facebook is Trash, National Privacy Celebration." The above video, which appears to be part of this anti-Facebook push, depicts a heroine (representing UmeNow) defending a person who is being followed by some sort of stalker (representing Facebook).

UmeNow has a $6.00 monthly subscription fee (you can sign up for a one-month free trial), which gives you the following features:

  • No ads.
  • No tracking and No data mining.
  • No selling of personal information.
  • All third party apps banned.
  • Anonymous posting allowed.
  • Protection from privacy violations by "free" sites.

"Our service is all about privacy. Facebook is a professional data collector. Google is the mothership of all data collectors. It has nothing on us. They're not even in our league. Let's not forget, Google chief Eric Schmidt told the world straight up that Google+ is not even a social network. It's an 'identity verification' service. Anyone still think these giants really care about privacy? We've designed the perfect anti-Facebook service. We give you everything they won't while still making it easy and simple to connect with friends. Because we have no ads, we could care less about your private information or collecting data on you. Our only focus is to give you the power to connect and share without risk. Our belief is that most people crave privacy and resent Facebook for limiting their access to it," Castillo-Bach said in a statement.

Facebook and Google have definitely had their fair share of privacy issues, and competitors are always a good thing. That being said, I'm just not sure UmeNow is taking the right approach here: attacking a competitor right from the get-go isn't the best approach.

If you want to keep up with UmeNow, you can follow the company on Twitter. I wonder why they don't have equivalent accounts on Facebook and Google+?

See also:

Topics: Social Enterprise, Google

Emil Protalinski

About Emil Protalinski

Emil is a freelance journalist writing for CNET and ZDNet. Over the years,
he has covered the tech industry for multiple publications, including Ars
Technica, Neowin, and TechSpot.

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Talkback

24 comments
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  • No to Paying Model

    I do not think this company will be around for much longer. Please will not pay for social media. Sorry it is a no go.
    Mike Weiss
  • Not everyone is going to pay $6 / month!

    An entry level VoIP phone service costs less then $6 / month. UmeNow costs $6 per user per month? That's a lot of money. I am not sure if people will give up FB to rush to sign up with UmeNow.
    RelaxWalk
  • RE: UmeNow vows to kill Facebook, dismisses Google

    This will never happen it is a paid site and FaceBook is free. I would never pay for a social site.
    darkgunnerds
  • RE: UmeNow vows to kill Facebook, dismisses Google

    Personally, I don't use social networking, I prefer the old fashioned method. However, if I were tempted, this is the one to join. Frankly $6 per month is a small price to pay to avoid the privacy breaches, data mining, advertising etc.
    thammr
    • RE: UmeNow vows to kill Facebook, dismisses Google

      @thammr Seconded.
      happyharry_z
    • RE: UmeNow vows to kill Facebook, dismisses Google

      @thammr

      No system connected to the internet is immune to privacy or data breaches. User data on UmeNow will be exposed, it is just a matter of when.
      aep528
    • RE: UmeNow vows to kill Facebook, dismisses Google

      @thammr,hh_z: I agree...I pay for norton so why not this. I hope they get enough users and bring the price down. $45/year (no one seemed to notice this offer for a 1 year membership!!) isn't really cheap but to help them get started...why the hell not!
      swedishsunset
  • RE: UmeNow vows to kill Facebook, dismisses Google

    So it's like livejournal, yes?
    kompir
  • RE: UmeNow vows to kill Facebook, dismisses Google

    what $6 per/month? UmeNow will soon a self-killer not Facebook killer
    shellcodes_coder
  • RE: UmeNow vows to kill Facebook, dismisses Google

    They are just out of mind. Who cares about Ads when you are alaredy on Social network.
    Ram U
  • Onlymeworld

    I like the direction she is going. But paying for the service? Hmmmm, I don't think so. A site that focuses on Privacy first and social networking second is onlymeworld.com I suggest everyone at least go check it out.
    Haole808
  • RE: UmeNow vows to kill Facebook, dismisses Google

    And this is the last we will hear about Facebook. Even they know this but CNet is too stupid and fell for it giving them some press. At NO point do they expect 750 million people to pay them $6 a month. This is bascially a joke.
    jkfan87
  • RE: UmeNow vows to kill Facebook, dismisses Google

    $6.00 monthly subscription for using a social network ? Big Joke ;)
    BensonSebastian
  • Not to pile on, but...

    ...this is just a silly idea. People are obviously not so upset about having their data mined that they're going to [i]pay[/i] for the privilege of using a site that doesn't mine their data. It's just a foolish idea, at best.
    bhartman36
    • RE: UmeNow vows to kill Facebook, dismisses Google

      @bhartman36 Some would. It really depends on how you view your privacy. Personally, I have no use for social networks. They are a huge waste of time.
      happyharry_z
      • RE: UmeNow vows to kill Facebook, dismisses Google

        @happyharry_z The issue isn't whether or not you would pay $6/month for your privacy, but whether or not your friends are willing to. If none of your friends are willing to pay, it's going to be a very lonely network, and definitely not worth $6/month.
        fyao
  • RE: UmeNow vows to kill Facebook, dismisses Google

    Facebook is a business too. So in a sense you pay for it with your loss of privacy. Your call. At least consider WHAT you put there.
    john_e_fish
    • RE: UmeNow vows to kill Facebook, dismisses Google

      @john_e_fish Well said.
      happyharry_z
  • Where can I buy into this?

    1) Facebook: 600M users
    2) Umenow: $6/month
    3) Umenow destroys Facebook
    4) Umenow: $3.6 BILLION A MONTH in revenue. (Profit)

    Awesome! I think the US government should buy into this to solve our debt problem. I can totally see this happening. I mean, all teenagers really care about their privacy and want to hand over $72/year to do this.
    alsw
    • RE: UmeNow vows to kill Facebook, dismisses Google

      @alsw
      750 million users actually: http://www.zdnet.com/blog/facebook/facebook-confirms-it-now-has-750-million-users/2000
      Empro