Facebook has announced that Page administrators are about see their numbers take a big hit. Any metric that is based on Facebook check-ins will significantly decrease in the next few weeks.
This is because Facebook is changing the way it tallies of Page mentions on the social network: the company is limiting every Facebook user to one check-in for every Page in a 12-hour period. Here is how the social networking giant puts it:
We will be revising the total check-in number on Facebook Pages to provide a more accurate picture of how people are visiting your business. If someone checks into your business multiple times within a 12-hour period, that action will be counted as one unique check-in. Previously, if an individual checked into your business multiple times, each check-in was tallied toward your Page's total number of check-ins.
When people tag their friends at your business location and upload a photo, those photo tags will be counted in aggregate. For example, if someone uploaded 20 photos to an album from a specific location, we'll now count that as a single check-in. But if someone checks in to a location and tags five friends in the photo they upload with the check-in, the total check-ins number will be six—that person's check-in plus those for their five friends.
While this change will result in more accurate numbers for both Facebook users and Page administrators, it will likely cause a lot of confusion as many numbers will drop across the board. This is just the result of Facebook not implementing this part of its code correctly in the first place, though one has to wonder why it took them so long to get around to fixing it.
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