Social Business

Eileen Brown
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35 vote-worthy SXSW social business panels

By | August 18, 2009, 9:28am PDT

Summary: It took some time and focus but I dug through the 2,215 SXSW Interactive speaking submissions to find the best for business.

The South By Southwest Interactive (SXSWi) Panel Picker opened yesterday with more than 2K topics for consideration. Unfortunately, a lot of the submissions aren’t designed for thoughtful business leaders. Many get rich quick schemes, a lot on how to make yourself famous, and quite of few that have shock but little substance. All I kept thinking was, “Is there anything here for social business decision makers?”

It took some time and focus but I dug through the 2,215 SXSW Interactive speaking submissions. I tried to avoid bias by blocking out the author names and reviewed only abstract titles. If the titles seemed like a fit for business, then I scrolled over the abstract. If the abstract seemed compelling I then saved the link and later went back and checked out the 10 questions that would be answered by the presentation. From there, I narrowed down the list. That’s not the say that the ones not on this list are “bad” (minus the get rich quick schemes and blatant shock value presos, of course), it just means they didn’t light a fire inside of me. Or, more important, didn’t make me think “my readers need to know this stuff.”

As an aside, there are some great titles for application developers, for the general consumer, and presentations on gender and cultural equality, and so on. Those didn’t make the list only because I’m laser focusing on business tools and strategies. I also purposely did not include any of my own panels (but if you’re interested, they can be found here). There are also some great panels led by women listed over here.

That said, in no particular order, I give you the 35 vote-worthy SXSW social business panels:

1. Measuring Brand Engagement in Social Networks and Communities
Doug Collister, Foodbuzz

2. Keep ‘Em Coming: Courting Customers with Content
Colleen Jones, threebrick

3. Building a Team That Embraces Social Technologies
Bert DuMars, Newell Rubbermaid
Kami Huyse, Communications Overtones

4. Social Business By Design
David Armano, Dachis Group

5. Innovation Overseas: The European Startup Environment
Peter Robinett, Bubble Foundry

6. Finding a New Media Voice for Your Business
Rob Blatt, Blattcave Productions

7. Facebook Connect Hackathon Sprint
Ruchi Sanghvi, Facebook

8. We’re Getting the Brand Back Together
Aaron Long, Schipul

9. Strategies from Power Panel of Cloud Experts
Jinesh Varia, Amazon Web Services

10. Keeping it Real: Authentic Corporate Social Communications
Jay Berkowitz, Keith Burtis, Richard Binhammer, Shashi Bellamkonda

Next: 11-22 –>

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Topics

Social Media, SXSW, Jennifer Leggio

Jennifer Leggio, aka "Mediaphyter," writes about the "social business" side of social media - including enterprise, security and reputation issues.

Disclosure

Jennifer Leggio

Jennifer is employed full-time with Fortinet, a leading network security appliance vendor. She is also actively involved in the network security community and works with the Security Bloggers Network. She co-manages the annual Security Bloggers Meet-UP at RSA Conference.

Jennifer is also involved with Silicon Valley Tweet-Up, a philanthropic networking event that brings people together to raise money for local family-oriented charities.

The blog posts here are solely her opinion and do not represent her employer or any other organization with which she may be affiliated.

Biography

Jennifer Leggio

Jennifer Leggio (@mediaphyter) has been a communications professional for more than 15 years, focusing primarily on enterprise technology and security. She is currently the director of strategic communications for a leading network security vendor. Jennifer is also passionate about all things social media, especially enterprise, security, privacy and reputation issues, which is why she writes about these things for ZDNet.

A well-connected communicator, Jennifer has led or supported interactive social networking efforts for security industry conferences including RSA Conference, Black Hat USA and SOURCE Conference, and founded the Security Twits, a community for network security professionals. She also helps run communications for the Security Bloggers Network.

Finally, Jennifer co-hosts the Quick'n'Dirty social media podcast with Aaron Strout, is a founding member of Technically Women, a communal blog project, and manages marketing and public relations for Silicon Valley Tweet-Up, a networking group that raises money for family-oriented charities. Jennifer was profiled in Silicon Valley San Jose Business Journal's "40 Under 40" edition, as a rising star for 2009.

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