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Facebook faces up to controversy, reverts TOS, turns to users for input

By | February 17, 2009, 11:22pm PST

Summary: After much Internet uproar since the weekend over Facebook’s updated terms of service, the social networking site stated tonight that it would revert to its previous terms of service (TOS). In a blog post published late tonight by Mark Zuckerberg, the founder said that the TOS published prior to Feb. 4 would stay in effect [...]

After much Internet uproar since the weekend over Facebook’s updated terms of service, the social networking site stated tonight that it would revert to its previous terms of service (TOS). In a blog post published late tonight by Mark Zuckerberg, the founder said that the TOS published prior to Feb. 4 would stay in effect until the company resolved user issues and addressed concerns. According to the post:

Many of us at Facebook spent most of today discussing how best to move forward. One approach would have been to quickly amend the new terms with new language to clarify our positions further. Another approach was simply to revert to our old terms while we begin working on our next version. As we thought through this, we reached out to respected organizations to get their input… Our terms aren’t just a document that protect our rights; it’s the governing document for how the service is used by everyone across the world. Given its importance, we need to make sure the terms reflect the principles and values of the people using the service.

Zuckerberg says that the the next version of the TOS will be “written clearly in language that everyone can understand.” Condescension aside, Zuckerberg also says that this time around, the users will have more input in crafting the TOS, which the company hopes to complete in the next few weeks. This is a follow-up to the polling Facebook did regarding the TOS in the first place.

Anyone interested in participating in the development of the new TOS can join the Facebook Bill of Rights and Responsibilities group. The group currently has less than 200 members with only 23 questions posted.

What would you ask Facebook to include in the TOS? If you lost trust in Facebook, does this help restore it? Let me know in the TalkBacks.

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Topics

Jennifer Leggio, aka "Mediaphyter," writes about the "social business" side of social media - including enterprise, security and reputation issues.

Disclosure

Jennifer Leggio

Jennifer is employed full-time with Fortinet, a leading network security appliance vendor. She is also actively involved in the network security community and works with the Security Bloggers Network. She co-manages the annual Security Bloggers Meet-UP at RSA Conference.

Jennifer is also involved with Silicon Valley Tweet-Up, a philanthropic networking event that brings people together to raise money for local family-oriented charities.

The blog posts here are solely her opinion and do not represent her employer or any other organization with which she may be affiliated.

Biography

Jennifer Leggio

Jennifer Leggio (@mediaphyter) has been a communications professional for more than 15 years, focusing primarily on enterprise technology and security. She is currently the director of strategic communications for a leading network security vendor. Jennifer is also passionate about all things social media, especially enterprise, security, privacy and reputation issues, which is why she writes about these things for ZDNet.

A well-connected communicator, Jennifer has led or supported interactive social networking efforts for security industry conferences including RSA Conference, Black Hat USA and SOURCE Conference, and founded the Security Twits, a community for network security professionals. She also helps run communications for the Security Bloggers Network.

Finally, Jennifer co-hosts the Quick'n'Dirty social media podcast with Aaron Strout, is a founding member of Technically Women, a communal blog project, and manages marketing and public relations for Silicon Valley Tweet-Up, a networking group that raises money for family-oriented charities. Jennifer was profiled in Silicon Valley San Jose Business Journal's "40 Under 40" edition, as a rising star for 2009.

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RE: Facebook faces up to controversy, reverts TOS, turns to users for input
just-do-it 22nd Sep
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yojibee Updated - 18th Feb 2009
@yojibee Thank you very much for your sharing~!~!~!:D replica watches imitation rolex watches omega replica watches
Considering there is a major uproar currently eminating through the "free world" involving our privacy and our security is in question thanks to "homeland security" requirements, the least that Facebook and other online services of the like should realize that they cannot just indiscriminately go around putting "legaleze' statements that cause such an uproar.

My content is my property. I took the picture, I own the picture, even if it is on the internet. That is like that guy with the Harry Potter Lexicon thinking he had some rights to publish the works from his web site even though another individual's mind, heart and soul went into making the original Harry Potter franchise what it is today. The creator is the owner, not some web site that has provided a service for it's members to share their valuable information and images.

If a judge can determine J.K. Rowling has rights to her own creations with no interference or infringements, then so do I.
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I respectfully disagree
duwayne.engman@... 18th Feb 2009
While you may have created the image, you did not create the application thru which it is distributed. As the company providing the service, Facebook has the right to apply any kind of terms it wants. They are the ones creating the service, so by your logic, they own the service. Now, the terms should not be retroactive if they change, and if they intend to change them, they must give the current users sufficient notice so that if we disagree with the terms, we have time to remove our content and they need to provide a method to do so. A quite a bit of time, money and effort goes into creating an app like Facebook and I can understand the creators wanting to reap some rewards from it. They may have bungled the method they used, but they had the right to do so.
With using your logic then if I park my car in a private owners lot he can use my car at anytime or anywhere as long as I can still use it? NO!!! A photographer places his/her copyrighted media on their page and FACEBOOK now ownes all rights? NO!!! Your explaination and FACEBOOKS actions are contrary to this country's great heritage, however, since we are travelling speedily towards socialism where everything is owned by the government and not by individuals I guess that facebook is just getting a jump on the government!
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Yes
Hubbity Bubba Updated - 18th Feb 2009
I think I agree with Duwayne. Using your analogy, if when you enter the private lot, the owner tells you, "You can park here, but I get to use your car anytime I want." you can either agree, and park there, or disagree, and not park there. I'm thinking that parking lot would not do much business.
Assuming they give fair notice, if Facebook sets unacceptable terms, couldn't you just remove your stuff?
I agree that they need to make the terms understandable, though.
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Yes, that might work until..
dinosaur_z 18th Feb 2009
If you park in downtown Nashville, TN all of the parking lots are owned by Central Parking. If CP made "I get to use your car" a policy, then I have no choice. (well maybe a meter on the street). That's why socialism so limits freedom of choice, unlike a free market economy.
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Confused about Socialism?
Hubbity Bubba 19th Feb 2009
I'm not seeing the connection between Facebook and Socialism.

Also, is Nashville a Socialist city?
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That would depend...
duwayne.engman@... 19th Feb 2009
... on the terms of use you agreed to at the time you parked your car in the lot. If someone offered free parking, as long as you agreed that one of the terms of use was that they would have use of your car while it was parked there, and you took them up on it well, there you go. That is what Facebook was doing.
If you didn't read the full agreement before parking there, thinking - 'hey, look, this guys is giving away parking while others are charging for it - I'll take it!' Well, too bad. You want control of your content? Pay someone to host a site for you. Design your own website. Don't use someone else's facilities to do so.
Personally I lost all faith in Facebook when they unilaterally decided to change the interface without giving a toss what their customers thought. I closed my account and haven't been back. Stuff 'em.
Their TOS always stated that they had all the rights to anything posted on facebook that the owner would have. This revidsion simply made that more clear (and claimed direct ownership).

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