madison

'I totally owned your grandma' aka social networks as attack platforms

By | June 7, 2010, 8:33am PDT

Summary: Steve Manzuik: If you put yourself into the mindset of an attacker, does 400 million targets all centralized on one fast and ever-changing web application not sound like a great place to play?

Guest editorial by Steve Manzuik

Lately there has been a lot of attention given to various privacy issues of social networking sites.  Whether it is Google’s Buzz automatically adding anyone you have ever emailed to your follow list or the multitude of Facebook privacy concerns, it seems that all of a sudden the world is now worried about their privacy on the Internet.  While I can understand why some users wish to have their privacy, I do chuckle a bit inside when I hear people complain that they wish to have privacy on an open and public network.

While this blog post will not be specifically about privacy I do want to state that expecting privacy on the Internet is a bit misguided as no one has ever had privacy on the Internet ever.  Unless you are encrypting every little packet sent from your system, it has been read somewhere by someone for whom it was not intended.  Users are failing to make the connection between acceptable behaviors in the real world vs. acceptable behavior on the Internet.  If you want something to be private you wouldn’t yell it out in a crowded shopping mall, so perhaps you shouldn’t post it on a social networking site. Privacy issues aside, the real topics that interest me when it comes to social networking on the Internet is the various ways that social networking tools become attack platforms. During the recent privacy debates Mark Zuckerberg, founder of Facebook, was quoted in the Washington Post stating the following:

“Facebook has been growing quickly. It has become a community of more than 400 million people in just a few years. It’s a challenge to keep that many people satisfied over time, so we move quickly to serve that community with new ways to connect with the social Web and each other. Sometimes we move too fast.”

If you put yourself into the mindset of an attacker, does 400 million targets all centralized on one fast and ever-changing web application not sound like a great place to play?  Attacks via the Internet are nothing new, but over the last five years we have seen the intent behind attacks shift from mostly harmless annoyances to actual well-planned business models that give an attacker the ability to create an income from successful compromises.  Be that income from rented-out botnet cycles, from spam, theft of corporate secrets, or even the outright stealing of bank funds, today an attacker has the ability to make some real money.  Combine this ability with 400 million targets who are mostly non-technical and running ineffective host-based security solutions, and you have a breeding ground for malicious behavior.  Or, as my grandma likes to call it: “that Facespace thing on the Internet”.

Without getting too platform or site specific - because let’s face it, these days it really doesn’t matter what operating system or browser you use - let’s look at some of the ways that your grandma will get abused via social networking.  I did some very fast brainstorming via email with some very smart colleagues and friends and we came up with some attack scenarios that are all possible today.  I won’t credit each person but you know who you are, so thank you for your input.

Attack Scenario 1:  Malicious add content
The very core of most social network sites’ “business plan” is to generate revenue via advertising content.  This is achieved via partnership deals with the various online advertisers as well as, in some cases, the ability for general users to purchase ad-space that appear in a targeted fashion.  Leveraging this model has actually been done before with much success.  I am sure that there are multiple ways that this can be achieved. The two that pop in to my head immediately are 1) generating an ad that will entice users to click, and therefore be served malicious content or depending on how much html and java -fu you are allowed to use in an ad, or 2) have the ad itself contain malicious content.  This type of attack is actually very simple and in my opinion would probably have a high rate of success.  Remember, your anti-virus and other host-based security products are only protecting you from the threats they know about - meaning anything you throw together will have success until the security vendors collect their samples and write their signatures for it.

Next: More attack scenarios»

Topics

Jennifer Leggio, aka "Mediaphyter," writes about the "social business" side of social media - including enterprise, security and reputation issues.

Disclosure

Jennifer Leggio

Jennifer is employed full-time with Fortinet, a leading network security appliance vendor. She is also actively involved in the network security community and works with the Security Bloggers Network. She co-manages the annual Security Bloggers Meet-UP at RSA Conference.

Jennifer is also involved with Silicon Valley Tweet-Up, a philanthropic networking event that brings people together to raise money for local family-oriented charities.

The blog posts here are solely her opinion and do not represent her employer or any other organization with which she may be affiliated.

Biography

Jennifer Leggio

Jennifer Leggio (@mediaphyter) has been a communications professional for more than 15 years, focusing primarily on enterprise technology and security. She is currently the director of strategic communications for a leading network security vendor. Jennifer is also passionate about all things social media, especially enterprise, security, privacy and reputation issues, which is why she writes about these things for ZDNet.

A well-connected communicator, Jennifer has led or supported interactive social networking efforts for security industry conferences including RSA Conference, Black Hat USA and SOURCE Conference, and founded the Security Twits, a community for network security professionals. She also helps run communications for the Security Bloggers Network.

Finally, Jennifer co-hosts the Quick'n'Dirty social media podcast with Aaron Strout, is a founding member of Technically Women, a communal blog project, and manages marketing and public relations for Silicon Valley Tweet-Up, a networking group that raises money for family-oriented charities. Jennifer was profiled in Silicon Valley San Jose Business Journal's "40 Under 40" edition, as a rising star for 2009.

Talkback Most Recent of 6 Talkback(s)

  • What are you smoking?
    quote
    I do chuckle a bit inside when I hear people complain that they wish to have privacy on an open and public network.
    End Quote
    What are you smoking? Has facebook been this way from day 1? NO it wasn't.It was something entirely different, the only confused people are people like you who don't listen to what the people are complaining about and how it got to that point. I don't know who this Steve Manzuik is but he sure is not qualified to make comments about the facebook fiasco
    ZDNet Gravatar
    Stan57
    7th Jun 2010
  • RE: 'I totally owned your grandma' aka social networks as attack platforms
    @Stan57 Wah! Yamada cried. T_T Thanks a lot for this! happy chanel replica bags replica purses chanel replicas
    ZDNet Gravatar
    just-do-it
    21st Sep
  • RE: 'I totally owned your grandma' aka social networks as attack platforms
    @Stan57

    You actually missed the point. The comment was in relation to the expectation of privacy on the Internet as a whole. The Internet is an open network that has zero "privacy" built in. So, unless you are heavily using proper encyption (which many users are not or cannot) every interaction you make online in in the clear (or easily intercepted in the clear) and can be ready by those with the ability.

    Yes, Facebook has changed their ToS multiple times and fiasco is a great way to describe it. That said, as an end user, we can all simply choose to stop using the service or make some proper decisions about what we do and do not put online.

    -Steve
    ZDNet Gravatar
    manzuik
    7th Jun 2010
  • RE: 'I totally owned your grandma' aka social networks as attack platforms
    @stan57

    In light of your obvious disdain for facebook's approach I suggest that you immediately compose an email to facebook (encrypted, of course) and demand your money back.

    While you are at it why don't you CC Google as well. I am certain they will be similarly eager to comply.

    Nothing is free.
    ZDNet Gravatar
    gtc99
    8th Jun 2010
  • Privacy is what you make of it
    When you enter the Social Networking world, you are getting into a domain of marketing vultures and selling zombies ready to eat your privacy. Even if you do not know know that your privacy is compromised, it is your duty to 1) understand these by reading and investigating 2) not make your private lives public by posting your grandma's affairs.

    The Social Marketing is a new marketing world, just like TV was when people started gathering around the tube, or like billboards when people started using roads and highways. The more time you spend on facebook and Google, the more you are give away about yourself; and this is just the tip of the iceberg. The marketing vultures will figure out more ways to dig in and group you into buying creatures. By even writing this comment, I have already submitted something about myself, but I already knew that. Did you?

    So careful how and where you tread.

    Sujan Manandhar
    http://edutechman.blogspot.com/
    ZDNet Gravatar
    aarkae
    8th Jun 2010
  • RE: 'I totally owned your grandma' aka social networks as attack platforms
    Ya this would not bother me at all. I got this little baby http://www.tapdrive.com/ , linux on a usb , with a read only os. Never have i been hacked since.
    ZDNet Gravatar
    vamike999
    30th Jun 2010

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