Quick'n'Dirty podcast comes alive today

It's that time. The Quick'n'Dirty Social Media podcast with Aaron Strout launches today. Listen in at 3 p.m. PT / 6 p.m. ET at BlogTalkRadio! We're pretty excited about it -- and we're also really excited about our new logo, designed by Kenneth Lim. Thanks Kenneth!

While the format for our first show will be a little more informal (we're just getting our feet wet) this is the format we'll be sticking to moving forward:

• Case study (alternate B2B/B2C)
• Featured guest
• Opposing viewpoints based on the week’s hot post/topic
• Review of a social network du jour (think FourSquare, Plurk, Tripit)
• Discuss a new exec that is blogging or twittering
• Challenge to listeners

We thought a format would be good for a few reasons. One, people know what to expect. Two, it keeps us from rambling on and on (we're both loquacious). Three, it gives us a time limit. We're aiming for this podcast to be, at most, 45 minutes. No one wants to hear us talk for a full hour.

Big thanks to the folks at BlogWorld Expo for bringing us together in the first place, as it was after the show's podcast that this idea was born.

Listen here.