Truth about social media 'experts'

Truth about social media 'experts'

Summary: My friend Guhmshoo has done it again. Companies are starting to understand the value of self-proclaimed social media experts and it's around...


My friend Guhmshoo has done it again. Companies are starting to understand the value of self-proclaimed social media experts and it's around... nil. Oliver Marks has a much more mature, analytical look at the social media quality problem. I, however, have opted simply to run Guhmshoo's cartoon that shows pretty much how I feel about these experts:

There is room for social media expertise out there. And there are a lot of experts, gurus, mavens, rock stars, socialistas, etc. They aren't all needed. Hold out for the folks with the real business experience upon which you can build some knowledge of social programs. As a general rule I tend to run from anyone who calls him- or herself an expert. It's kinda like the used car salesman that says "trust me." If they have to say it, it probably ain't true.

Topic: Social Enterprise

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  • What exactly is an "expert" anyway?

    What exactly is a Social Media "Expert" anyway?
    Methinks the discipline is so new that nobody
    really knows how to define it. And because it's
    not well defined, any huckster can call himself
    an "expert" until proven otherwise and
    subsequently run out of town.
  • RE: Truth about social media 'experts'

    I think you're right on the money. Gurus and experts and the like scare the hell out of me. An "ex" is a has-been and a "spurt" is a drip under pressure. (Just a little something I made up on the spur of the moment--I'm an expert at that sort of thing.)
  • RE: Truth about social media 'experts'

    If your expert cannot point to any form of digital foot print other than a Facebook account and a Blog with 11 posts going back all of three months...just back away slowly.
  • Social networking is a fad.

    Once companies see there isn't much there for a business, it's bye-bye.
  • Social networking is a productivity killer in its current form

    I believe the problem is the difference between social and business norms.

    Social networking today is centered around non-work-related activities. Social networking IS NOT currently about business productivity. One need spend only a few minutes on the largest and most popular social networking sites to see that social networking, in its current form, is a productivity killer.

    Millions upon millions of 30-, 40-, and 50-somethings commenting about their kids, their lives and what they had for dinner last night.

    Socially speaking, it seems to be an excellent forum to "rally the troops" for a specific cause. But again, these are largely social causes, not business objectives.

    Self-proclaimed social networking gurus, and the individuals that actually believe them, have yet to figure out how to monetize social networking beyond the typical advertising schemes. The problem is, not surprisingly, people love having a free playground in which to socialize. Just don't ask anything [of substance] from them in return. We've created an entitlement culture where people expect more for less, much less, and preferably for nothing at all.

    YouTube is a fantastic example of this phenomenon. People enjoy viewing, sharing and discussing videos, as long as someone else subsidizes the cost. I predicted Google's YouTube acquisition would be a huge financial albatross around its neck - the kind of error in judgment only an enormously well-funded company can withstand. Google's attempts to monetize YouTube with advertising have failed miserably. What to do with a company that cannot cover its own OPEX and CAPEX? It's unsustainable in its current form unless Google is in the business of flushing money down the toilet.

    For "social networks" to be more successful in business, they require razor sharp focus in the same way that today's online forums and business networks are narrowly focused. And they require people willing to contribute for the betterment of the business, not just themselves.

    Just my two cents.

  • RE: Truth about social media 'experts'

    Here here. For the social media in Government gold rush, we are calling this, Pop Gov 2.0