Apple ad swings at Windows 7: 'Trust me, this time it's going to be different'

Apple ad swings at Windows 7: 'Trust me, this time it's going to be different'

Summary: Just in time for today's Windows 7 launch comes a new Apple "Get a Mac" ad called "Broken Promises" swinging at the new operating system.


Just in time for today's Windows 7 launch comes a new Apple "Get a Mac" ad called "Broken Promises" swinging at the new operating system.

"Windows 7 is out, and it's not going to have any of the problems my last operating system had. Trust me!"

Replace Windows 7 with Vista, XP, Me, 98, 95 and even Windows 2, and you've got another pot-stirring ad spot.

Watch "Broken Promises" on Apple's site.

But that's not all -- there are two more ads that follow that spot. More, after the jump:

A second, called "Teeter Tottering," features a Windows XP user named Annie who is moving to a Mac for a "fresh start" and consumer satisfaction. The spot plays off the major headaches users will have upgrading from Windows XP to 7. Big line: "I could stick with what I know, but what I know is pain and frustration."

The third commercial, called "PC News," features PC as a news anchor speaking to an in-the-field reporter at the Windows 7 launch. The reporter interviews several excited customers, who again mention migration and Apple's No. 1 customer satisfaction.

Topics: Software, Apple, Microsoft, Operating Systems, Windows

Andrew Nusca

About Andrew Nusca

Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. During his tenure, he was the editor of SmartPlanet, ZDNet's sister site about innovation.

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  • Just like Snow Leopard was supposed to fix all that was wrong with Leopard

    But it didn't. :(

    Poor Apple, that sound you hear of glass shattering is not the sound of Windows, it is the glass house in which you are throwing stones. It is also the sound of millions of people who tried OS X, realized that the grass is not greener on the other side, and are coming back to Windows. Like me. Buh bye OS X, I don't miss you at all. :)

    PS Bonus points for anyone who wants to name what the #1 selling OS of 2009 is going to be. Hint, it isn't the name of a cat. LOL!! :)

    PPS Since profit seems to be "the metric that matters" to Apple cultists, even more bonus points for anyone who wants to name the company that will make more profit from their OS in 2009. Hint, it isn't the name of a fruit. LOL!! :)
    • Actually, Apple is hitting on all cylinders right now, and MS stock is

      still in the toilet, even with the Windows 7
      • Huh, and yet Apple still can't make a better OS!!

        I guess if stock growth were in any way related to OS quality, you might have a point! But you don't. Stock price won't do much to ease the pain of yet another OS X kernel panic or yet another iPhone dropped call which, according to Apple's own diagnostic logs, happens to 30% of iPhone calls. :)

        PS Since you brought up financials, want to guess who made more money last year? [b]Much[/b] more money?
        • Come on man, OSX is great. Maybe not as good as Linux, but, head and

          shoulders above Vista SP3.
          • Hate to burst your bubble

            I gave OS X a fair shot on my Mac. It sucked. Really really really badly. After 15 kernel panics in one day, I booted out of OS X for the 2nd last time. I only went into it again to install Bootcamp v3. After 3 more kernel panics, Boot Camp 3 was installed and now I never need to see it again. I figure it probably got a virus.
          • You are the virus NZ.

            15 kernel panics in one day. Just goes to show that you don't know how
            to use an OS.
          • But I know how to use Windows without getting BSOD

            So I guess that means that Windows is easier to use than OS X! Yeah, I agree, I found OS X to be way too complicated for the average person. Unless you'd like to retract your statement? LOL!!
          • Maybe Apple is right...

            If that can be said of someone that has problems with MAC OS, then the same can be said about those that have had problems with any version of Windows.

            I have 7 systems running at home. XP, SBS-2003 & Vista. I've never had a single problem with any of them & yes I do all the updates. Some are systems I built & some are off the shelf systems (have an HP & 2 Dells). & those 7 mesh rather well with my Linux box.

            Maybe (as someone pointed out earlier) Apple's stance is correct. Maybe Mac people are too stupid to use an OS & need everything done for them.
          • "don't know how to use an OS."

            There are problems in all operating systems that the novice, and often the expert, cannot forsee before installing the OS. In all cases, unless the "use" includes installing on broken hardware or modifying OS components, the "use" of the OS is never an issue.

            Claiming someone does not "know how to use" an OS is not indicative of a customer support mindset. An OS is not like a CD tray, for instance, where the complaint is that it won't hold my coffee mug, but it is more like a brick, in that once it is installed it is simply the supporting entity for whatever you pile on top of it. Therefor it is virtually impossible to not use an OS properly, especially an Apple OS, if you are to believe the hype...
          • Nah, he's nuts

            The only ways you could get multiple kernel panics like that would be

            a) plugging in a defective USB device... even then the crashes would
            rare.. Years ago that happened once a week until I realized my
            mouse was defective and replaced it.

            b) forcing kernel panics by repeatedly doing something like trying to
            copy the Classic System Folder to another volume on a PPC Mac
            (probably fixed by now), or

            c) download Panic 2.0.1, a Kernel Panic simulator.


            I just remembered ! There IS one way I've seen to crash a computer

            My cousin comes over for cookouts during the summer. She used to
            crash our OS 9 Mac on a regular basis.

            After trying to figure this out for a while, I finally put in a grounding
            shelf on the keyboard-pullout, and ran a grounding wire to a copper
            pipe in the basement.

            No more crashes.

            My theory is some rare people put out a strong static field that affects

            Perhaps NZ should check the grounds in his house. Or wear an anti-
            static wrist strap.
          • How to use an OS?

            I don't know if the preceding poster's claims are accurate. But to suggest that that kernel panics could be the user's fault? d
          • How to use an OS?

            I don't know if the preceding poster's claims are accurate. But to suggest that that kernel panics could be the user's fault?Doesn't go against the whole concept of Macs being relatively bulletproof? At least compare to Windows?
          • Puleeze

            "... Just goes to show that you don't know how
            to use an OS. "

            Since when should a user have to 'know' how to use an OS to prevent crashes. If, like Apple wants us to think, the computer should just work and allow us to work and be productive...
            Then we shouldn't need specialized OS knowledge to operate.

            I used to hear Mac fans use the metaphor of a car - they didn't need to know anything about how a car works to be able to drive safely & effectively - when talking about the Mac OS. Apple ads certainly strongly imply that same point.

            You can't have it both ways.
          • Virus?

            OK! We'll all go to M.I.T. to learn how to use that OS. 15 in one day is NOT the user. It's either a bad or difficult OS!
          • Why do I have to love it?

            I'd rather see Ubuntu give MS a run for their money, wouldn't you? Having Apple beat MS leaves Ubuntu further away than [b]ever[/b] from gaining popularity because you can be sure that Ubuntu will mysteriously start not working on Macs. Go ahead, try to tell me that Apple wouldn't do anything like that. Go ahead, make me laugh.
          • I would have to disagree. If there are more alternative OSes out there,

            things are healthier. Apple is luxury, Ubuntu is
            for everybody, really two different markets.
          • Bursting your bubble a little - Vista Home, Vista Ult and Windows XP

            At my house on a LAN With a Win2003 Server and not issues - nada... We are running at 10.0 on the perfmance. I get backups, put our purchased MP3s on the LAN, it just works. So I have the same situation with MS software. So every OS has the good and bad stories. Oh all machines were home built not purchased just to add to that.
          • You would be very much the exception

            You have nearly $2000 worth of OS there! That would be the exception to most norms. I was only assuming one 2003 server, one vista home, one ult, and one xp. Way too steep for my budget.
          • The virus is a Zealot wrongfully name NonZealot

            I hope your Microsoft stock goes up for you NZ. Your comments reek of fanboyism. I've never in years seen a kernel panic with Mac OS. Likewise, I've never had a kernel panic with Vista. Apple and Microsoft put out good OS's that help enable us to accomplish what we need to, whether work or play. I'm grateful to have the choices of both, and I use both, on my MacBook Pro.
          • Sounds like a lie

            If it looks like a lie, sounds like a lie, moves like a lie...