Google to challenge Amazon with 1-day shipping service (rumor)

Google to challenge Amazon with 1-day shipping service (rumor)

Summary: Amazon Prime's 2-day shipping may be tough to beat but Google is shopping around some ideas with select retailers, the Wall Street Journal reports.

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TOPICS: Amazon, Google
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Not contend with letting Amazon own the online shopping space, Google is apparently "in talks" with retailers like Macy's, Gap and Office Max to offer one-day shipping service that rivals the convenience of Amazon Prime, according to the Wall Street Journal.

The search giant has no ambition to open a digital storefront to sell HDTVs and digital cameras direct to you, but wants to make use of its vast data-set to improve shipping so you don't have to wait for an out-of-state shipment when there is stock in a local store:

The quick-shipping service would be based on Google's behind-the-scenes system that allows shoppers to figure out whether nearby stores have a product in stock and whether they can get that product shipped to them within a day. When shoppers place an order on participating retailers' sites, Google's system could kick in to offer them the option of same-day or next-day delivery, said a person familiar with the matter.

I'm all for getting my online purchases faster and smarter, so kudos to Google for exploring the possibilities with mass retailers with brick-and-mortar stores. But is a re-imagining of shipping in addition to Google Music and Google Books enough to help Google take on Amazon?
Amazon has had 17 years (since 1994) to convince shoppers to buy from its site, so it's no wonder many people now turn to Amazon first when looking for product details (and possibly reviews), as told to WSJ by ComScore. Combine that consumer confidence (not to mention web traffic) with the perks of the Amazon Prime membership -- free 2-day shipping on most purchases, unlimited streams of movies and television shows (Prime Instant Video), as well as the free borrowing of e-books from Amazon for $79 per year -- Amazon's seamless offerings are simply tough to beat.

Of course, Amazon doesn't carry every single item there is on this planet so there is room for Google to improve shipping and online shopping for the rest of the Internet. Whether Google is interested in replacing Amazon as the online retail king, or try to take back some of the ad revenues it has lost to Amazon's website for product-related searches, competition between the two Internet brands will only benefit consumers.

[Source: Wall Street Journal, WSJ.com]

Topics: Amazon, Google

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  • RE: Google to challenge Amazon with 1-day shipping service (rumor)

    But how much is it? If it charges even a standard USPS-priced shipping cost, then Amazon can compete pretty easily compete, seeing as how an upgrade to 1 day shipping is only a couple of dollars.

    Besides, shopping through Google is annoying at best and downright frustrating at worst. I'll stick to Amazon.
    Aerowind
  • select retailers is DOA

    I've never bought into the 'select retailers or products' idea.
    It's just a code word for price gouging.
    The Linux Geek
  • RE: Google to challenge Amazon with 1-day shipping service (rumor)

    My interest in this would be dependent on how Google accomplishes this task. Paying more to select 1-day shipping is a nonstarter for me, but if Google can database delivery times adjusted for warehouse locations of retailers to tell me which retailers shipping will arrive in 1-day (or preferably a ranked list of expected delivery times), that would be great. For example, I know that shipments from TigerDirect (warehouses south of Chicago) and Newegg (Memphis warehouses) get to my location in 1 or 2 days. I would like to know this information for my location for every retailer I am looking at.
    rapple37
    • RE: Google to challenge Amazon with 1-day shipping service (rumor)

      @rapple37: Yeah, they could let us see a list of retailers and sot it on price and delivery time, and then we could filter out the most expensive/slow ones (when you've seen there's ~10-15 retailers below your maximum price, you could filter out everything above). Then you've got a much more manageable shorter list of retailers to choose from.
      Maybe they could even try to do a smart sort based on both price and delivery time.
      Natanael_L
      • RE: Google to challenge Amazon with 1-day shipping service (rumor)

        @Natanael_L They would also need to figure in how long it takes the vendor to ship. Sure, they might be within the state and ground will get there in a day but if orders don't ship until the next day or even worse a couple of days that makes all the difference.
        non-biased
  • RE: Google to challenge Amazon with 1-day shipping service (rumor)

    What I really want is the ability to schedule the delivery time window-- maybe between 6-8 pm. Now that's convenience.
    kaur
    • RE: Google to challenge Amazon with 1-day shipping service (rumor)

      @kaur: Geopositioning in the Google Wallet app? Then they can deliver straight to you, wherever you are! ;)
      Natanael_L
  • RE: Google to challenge Amazon with 1-day shipping service (rumor)

    This is only just a rumor. There's nothing here that Google claims to be offering that stores can't do for themselves.

    "The quick-shipping service would be based on Google???s behind-the-scenes system that allows shoppers to figure out whether nearby stores have a product in stock and whether they can get that product shipped to them within a day."

    The retailers themselves know where their own inventory is, and UPS (and probably Fed-Ex) have simple charts to let shippers know how long it takes to get a shipment from A to B at each tier of service. I don't see what Google would be bringing to the table here.
    jgm@...
    • RE: Google to challenge Amazon with 1-day shipping service (rumor)

      @jgm@... They would be bring it to their table, collecting even more info.
      non-biased
  • Old English Teacher Syndrome

    "Not contend" should have been "not content"

    This nitpicking was brought to you by an Old English Teacher (and proofreader)
    Barnegat