The ToyBox

Ricardo Bilton & Gloria Sin

Google to release heads-up display glasses before the end of the year: what can we expect?

By | February 22, 2012, 1:59am PST

Summary: Google is bringing the future of mobile technology much closer to reality this year with heads-up display-enhanced glasses.

It’s becoming increasingly clear that the next big thing in mobile technology is wearable electronics. Some of it already exists in the form of fitness devices like the Fitbit, but Google has long been rumored to take it in another direction: Heads-up displays via enhanced glasses.

The New York Times has the latest info on Google’s project, which, according to those in the know, will hit stores as early as this year. Here’s what we can expect from the technology, complete with a bit of admittedly-giddy speculation:

A smartphone-esque price tag: Sources say that Google plans to sell the glasses anywhere from $250 to $600, making the expected prices much in line of what most smartphones cost. Of course, with the expected inclusion of 3G and 4G chips, it’s also fairly likely that carrier subsides will also be present in some form as well.

Navigation will be as easy as tilting your head. Google doesn’t seem to be going the voice navigation route and will instead use head tilting for navigation. Let’s just hope it’s intuitive.

Real time monitoring and information overlays. Similar to augmented reality apps like Wikitude and Layar, Google’s goggles will be able to take in the environment and overlay information about what users are looking it. Users can, for example, pinpoint the location of friends, get information about restaurants, plot navigation routes, and even learn the location of the nearest bathroom. All of that will come via Google’s own products, of course.

Privacy will almost certainly be an issue. While users of the devices will undoubtedly be concerned about their own privacy, a lot of the concern will be focused on those not using the devices. This is because, unlike with cameras, it won’t always be obvious when you are being photographed with the glasses. This is something that designers are actively looking into.

Google has no real business plan, at least not at first. As a Google employee noted to The Times, Google initially won’t be focusing on a business plan for the device. This sounds a lot like Google’s normal strategy for things, but hardware isn’t software, and if it goes anything like the Logitech Revue fiasco, it’s something to be worried about.

Via The New York Times.

Image via Wikitude.

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Ricardo Bilton writes for ZDNet's The ToyBox. His work has appeared in The Japan Times, The New York Observer, and The International Business Times, among other publications.

Disclosure

Ricardo Bilton

Ricardo Bilton has no investments that may conflict with his work with ZDNet. Similarly, he has not worked with any companies that he may write about in his technology coverage.

Biography

Ricardo Bilton

Ricardo Bilton writes for ZDNet's The ToyBox. His work has appeared in The Japan Times, The New York Observer, and The International Business Times, among other publications. He lives in New York, and is a graduate of Amherst College.
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I already have a ...
michaellashinsky@... 2nd Mar
I already have a propeller beanie, (It's proper name.) Can I retrofit it to work with the Google HUD?
1 Vote
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Sounds cool but I doubt it.
Bruizer 22nd Feb
Battery would be a serious issue. So do you power this thing from an external belt worn battery? Having done lots of HUD work, I will believe this when it actually surfaces.
@Bruizer
No. This will be a green solution. It will be powered by a propeller head hat or an umbrella hat with solar cells on top happy
@riverab@...
Well, thank goodness it'll be something practical!

I hope they're smart and offer the propellers in a choice of colors.
0 Votes
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I already have a ...
michaellashinsky@... 2nd Mar
I already have a propeller beanie, (It's proper name.) Can I retrofit it to work with the Google HUD?
I've got few worries, actually...
1. Will they be able to function as prescription glasses? (I'm quite sure there are bats with better eyesight than me)
2. Can they work as sunglasses?
3. Can we turn off the 3G/Wifi/etc and just have them as stand-alone HUDs?
4. How will they get input??
@sandman366 : I share those worries - in the absence of more complete data in the rumor. And, let's add at least one more - I can easily see users being a lot more distracted from walking and driving activities than with current handheld devices - which in themselves have enough associated danger that my new Droid phone came with a full screen stick on warning: Texting while driving? It can wait".
With all overlaid information like that I'll feel like I'm Robocop!
1 Vote
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Worse than that.
matthew_maurice 22nd Feb
@NoAxToGrind It's bad enough when Gmail parses everything you say, and your Android phone noting everyplace you go. Now Google can record everything you see. At what point do we tell Google, "no, you don't get to pimp me out for ads anymore!"?
@matthew_maurice if you don't like the Google business model then don't use their products. That's why I don't use Apple products. It is true there is no free lunch. Google funds their projects by advertising and I think they have found a fairly unobtrusive way of doing that. They haven't yet reached my tolerance for privacy intrusion and until they do I will continue to enjoy their 'free' products.
@matthew_maurice : Agre - it's almost as bad as the new facial recognition signs in London that pimp ads according to gender of approaching pedestrians.
people will drive while wearing them, no doubt about it. can you hear the screaching of the tires?
One more way for Google and its advertisers to spam you and force you to look at the ads.
0 Votes
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Continuous advertising:
Userama 22nd Feb
Google's dream, my nightmare.
Holy f*ing Minority Report! I guess Google couldn't get the iris scanners up in time, so this is the next best thing for them. I wonder what the algorythm for serving "targeted" ads based on what you're seeing looks like.

Please, someone, destroy Google before they destroy humankind!
What would then now expect of the driver approaching you on the road? Texting? Hypertexting? Hyperactivity-texting? Will his/her car become an angry bird flung at all and everyone? Will the cops (wearing theirs!) dare approach?

Google runs driverless cars. Now we will have driverless drivers.

Progress!
1 Vote
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Great. not...
cwallen19803@... 22nd Feb
Now, instead of people walking around talking to themselves (or so it seems) or watching their hand while they walk or drive oblivious to the rest of the population, we'll have those same oblivions staring right at us while they do it.

True phone zombies http://myfavoriteshortcomings.com/2011/01/22/cell-phone-zombies/
0 Votes
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not new
AtlantaTerry Updated - 22nd Feb
Back in the '80s at Comdex in Lost Wages I was shown exactly this technology when I ran into a fellow near a ballroom exit who had been walking around with them on. I stopped him and asked him what was up with those glasses? He allowed me to wear them for a minute. Very cool.

Terry Thomas
President
PC Tech Support
Atlanta, Georgia USA
I wanna be just like Yul Brynner in Westworld!
1 Vote
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Google to Release Heads Up Glasses
Ken Cameron 22nd Feb
As someone who has been in InfoTech for 45 years, I am constantly amazed at the speed with which consumer innovations have been coming at us, especially in the last ten years. I, for one, am really excited about this news. You can bet the first product will have flaws. I also bet that Apple will not be far behind Google, then we can see the feature (and price) wars begin. Will this lead to heads up contacts? I wonder when someone will develop a chip we can imbed just under the skin. How will privacy and security play in this? Of course, there are many, many issues. I welcome those challenges and hope they do not slow down the innovation. To Google, good luck and keep 'em coming.
Although this might be a development that has some very positive uses to it, as a parent, I simply cannot shake the fear of some creep walking around with such a device finding out all kinds of information from my, or any child out there, like where they live etc.
Far fetched? Maybe now... But I mean, it will be running a version of Android, so it will be open to custom development, links to social networks... No, I cannot feel completely comfortable about this. Http://blog.dialect-line.com/
0 Votes
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IT in the toilet
tquirt@... 22nd Feb
Well at users will be able to be connected without touching their screens (-:

Check out article:
IT in the Toilet: Study shows cell phones big in bathroom
Guess you would have to keep a mouse in your pocket?
A keyboard in your drawers?
A camera in your nose?
0 Votes
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And....
Gisabun 22nd Feb
And with two years the product will be discontinued. In the middle of walking/driving/eating, all of a sudden an ad from Google comes up:
"To replace Google+, we are coming out with our 4th try at a social network site."
I want them so I can enter quiz shows like "who wants to be a millionaire"
I'm sure they will have useful applications, but I have doubt that many people would think any type of glasses will be stylish. Sure, they might look futuristic, but we'll see if the general public accepts them.
Also, people WILL wear them while driving. I have no doubt about that. Sure, their eyes will be pointed in the right direction, but they won't be focused to the car in front of them.
Futurama... they were never wrong, and at this rate, never will.
Looking forward to the Suicide Chambers and the Ads in dreams. o,o
introducing this technology for 'walking around' viewing is worse than stupid, given how many people text while driving, causing an increase in accidents while driving. So much for 'don't be evil'.
0 Votes
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Nice
MrElectrifyer 23rd Feb
Now google can use what I see for it's advertisements, no thanks plain

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