The ToyBox

Ricardo Bilton & Gloria Sin

Hulu Plus arrives with a monthly subscription fee

By | June 29, 2010, 11:30am PDT

Summary: The day we’ve all been waiting for has finally arrived: Hulu has finally gotten official with its subscription service with the simple name: Hulu Plus.

The day we’ve all been waiting for has finally arrived: Hulu has finally gotten official with its subscription service with the simple name: Hulu Plus.

Earlier this year, rumors started sprouting that Hulu would start charging for its content, followed by predictions that said service would be accessible via Sony’s PlayStation 3.

Well, straight from Hulu itself this time, we now know that the popular streaming service is launching a new product. That’s right: you won’t have to pay for access to the old website, but rather $9.99 per month for viewing content via Hulu Plus. The “revolutionary” ad-supported paid service will grant access to full seasons of popular TV shows like The Office and Grey’s Anatomy (rather than just a few back episodes), plus all episodes of some old favorites not on the air anymore like The X-Files, Ally McBeal and Roswell. (That show had three seasons? Really?)

If they up the catalog’s title count, that $9.95 each month could be worth it and maybe give Netflix a run for its money - especially if they spice things up with movies and harder-to-find TV shows. Another bonus point is that it will probably be easy to connect to Hulu Plus from just about anywhere on most gadgets with a Wi-Fi and/or 3G connection. Devices that support Hulu Plus include Macs and PCs, Internet-connected HDTVs and the iPad/iPhone 4 or 3GS/iPod touch with a new Hulu Plus app.

The trick is getting an invite. The doors aren’t completely open to this project yet, so you’ll have to “request” an invitation to the Hulu Plus party. How lame does that make you feel? Or are you so excited about this new streaming service that you just don’t care?

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Rachel King is a staff writer for ZDNet based in San Francisco.

Disclosure

Rachel King

Rachel King has no business relationships, affiliations, investments, or other potential conflicts of interest relating to the content posted in this blog.

Biography

Rachel King

Rachel King is a staff writer for CBS Interactive in San Francisco. Before serving as a contributing editor at ZDNet in New York City for two years, she previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish America Magazine and the New York Daily News, among others. Rachel has a B.A. in Mass Communications and History from the University of California, Berkeley and a M.S. in Journalism from Columbia University, where she served as art director for the student magazine, Plated.

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RE: Hulu Plus arrives with a monthly subscription fee
Cbagley 30th Jun 2010
@Computer_User_1024 "They should just rename Hulu to Hulu-minus and the subscription service to Hulu." That's hilarious! Thanks, CU1024!!!
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Call me when it is available for the X-box and the Wii and then I will check it out through a free trial to see if their catalog of content and shows
justifies "The ?revolutionary? ad-supported paid service". The catalog would have to be Very Very deep to get me to pay for ad-supported content when I can get great non-ad-supported content on Netflix cheaper!
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"Plus" means you pay, and still get ads too ...
terry flores Updated - 29th Jun 2010
This will not give Netflix a run for its money. Did you forget somewhere that Netflix gets you subscription viewing and an average of 8 DVD rentals a month for a dollar LESS than what Hulu is charging? And that Netflix offerings are agnostic? Hulu's content is limited to their parent companies, and I seriously doubt that you will be seeing any TimeWarner/HBO or Sony Entertainment shows on it in the near or distant future.

Given that Hulu is maintaining the existing free model and having to pay for a separate setup for the subscription service, this will probably last a year before the accountants pull the plug.
Hulu is somewhat of a competitor for my own company's fee-based online-video service, FargoTube (http://bit.ly/dfIj1t), so we'll be watching this with interest.
What about cable news stations? I would like to get Fox News without subscribing to cable.
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Why
lgo7@... 29th Jun 2010
@Rick lite
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Exactly...
Sarbustal 30th Jun 2010
@lgo7@... Why wouldn't he want everyone else's left wing brainwashing as opposed to fox's right wing brainwashing?
I don't know how relevant your Netflix comparison is, AboveAverageJoe. NetFlix doesn't even make all of its movies available on a streaming basis, and very few of its TV shows.

But you're right that NetFlix doesn't require you to sift through ads. That's pretty important to me and I think to most viewers. I find myself watching somewhat less cable television because I resent having to put up with all the ads while paying $40 a month. I can imagine Hulu Plus creating the same kind of resentment.
News Stations are free online through their personal websites or places like channelsurfing. There are tons of free streaming sites today and hulu needs to really beef up the content if they hope to survive beyond netflix and now blockbusters deal.
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"Ad supported" AND a monthly fee?
g-man_863 29th Jun 2010
If I have to cough up ten bucks a month, Hulu should make it worth my while by either eliminating commercials or at least giving me the option of fast forwarding through them as I do on TiVo.
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Will they make it available on Roku? Still seems a bit steep at $10 a month....but I really want Hulu on Roku!
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What would happen if somebody in the entertainment business started a SERVICE not based on unmitigated greed?
First of all, congress would not have to constantly run interference for it. Second, it would be wildly successful. Two examples come close, Netflix, and Emusic, and they are growing quickly. Yes they both have content limitations because the greed driven content providers won't give them all they want. I dumped cable long ago, because the price kept going up and the content kept getting more lame (or maybe "I was not part of their demographics" - you decide). Hulu is interesting, but not good enough to pay for (yet). Fortunately the entertainment industry is getting dragged into the present despite it's objections. Copyrights ARE supposed to expire you know, and some interesting court decisions indicate that some time in the not too distant future the "public domain" will be restored to its former purpose, that is, you won't have to worry about being arrested for sharing your "Three Stooges" collection with your friends, or pay to watch it online.
Those complaining about ads need to get a life. You won't pay $10 because Hulu has ads but you gladly pay your cable company $50, $60, $70 or more and they have MANY times more ads. You're either being hypocritical or just plain stupid in your argument.

Episode of say The Office on Hulu has maybe 90 seconds of commercials. Same episode shown via cable/satellite 7 minutes of commercials. Cable/Satellite has 5X the commercials and 5X the price. And you're complaining about Hulu's ads?
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Hulu at one time had all of the episodes of a particular series on their site. Sadly, I have been noticing they have been stripping down their service as of late by removing episodes. It is sad that they have to remove features in order to reintroduce as "plus" that which was standard service. They should just rename Hulu to Hulu-minus and the subscription service to Hulu. I despise this action that they are doing and I will end up with the minus service as I cannot afford any added costs on a monthly basis. My monthly expenses are maxed out as it is. Hulu was nice for a while as it was, but if they continue to strip their non subscription service I suppose we'll sadly have to learn to live without. It was too good to be true as it was, I suppose.
@Computer_User_1024 "They should just rename Hulu to Hulu-minus and the subscription service to Hulu." That's hilarious! Thanks, CU1024!!!
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When it comes to Roku I will think about it.

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