Amazon and Walmart are gaining mindshare versus Best Buy in the race to be the first place for consumers to shop for electronic devices, according to a new report.
According to a Retrevo Pulse survey of 1,019 randomly selected people, consumers stuck with Best Buy for electronics purchases this holiday season, but consumers' perception of where to buy electronics shifted in Amazon's favor in a year-over-year comparison.
Amazon increased its mind share by 30 percent compared to last year, from 11 percent to 15 percent, according to the study. Amazon's gain appears to have been at Best Buy's expense, Retrevo writes.
More interesting takeaways from the mindshare study:
- 42% believe Walmart has the lowest prices; 33% say Amazon; 25% say Best Buy.
- 44% believe Best Buy has the best selection. 41% say Amazon; 15% say Walmart.
- The reality is different: Walmart grabbed 4 points of actual market share across the board, and was the only reseller in the study to gain market share in actual purchases.
Interesting stuff. Where do you shop for your electronic gear? Tell us in TalkBack.