iTunes now offering 90-second previews on select songs

iTunes now offering 90-second previews on select songs

Summary: Apple is now offering 90-second previews on a wide selection of songs in the iTunes Store, including longer samples of current hits rather than just stuff in the 69-cent bin.

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TOPICS: Hardware, Apple, Mobility
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Apple is now offering 90-second previews on a wide selection of songs in the iTunes Store, including longer samples of current hits rather than just stuff in the 69-cent bin.

Usually, the 30-second preview was supposed to be centered around the chorus. Yet sometimes it wasn't and it just didn't offer the same essence of the song. This longer window time will certainly be more appreciated and could boost iTunes sales considerably.

Take note that this is only available in the U.S. iTunes store for now. Just like Apple Insider did with the U.K. iTunes Store, I logged into my French iTunes account to listen to the Katy Perry's "Firework" again, which happens to be the #1 song on the U.S. iTunes singles chart now. However, in France's iTunes Store, not only does Perry's hit single not appear in the top 10 list, but only a 30-second preview is available. Oh, and it costs €1.29 versus $1.29. Lame.

Topics: Hardware, Apple, Mobility

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11 comments
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  • That is Magical and Innovative at the same time!

    Oh, wait, as a Zune Pass user the concept of a crippled preview version of a song doesn't exist. I see a song, I instantly get to listen to the full, uncrippled version without paying anything extra. As many times as I want. But hey, iTunes MUST be better...

    BTW, I have both an iPhone and a Zune with Zune Pass. I just don't use iPhone/iTunes for music. So yea, as someone that has tried both, and have access to both, I choose Zune Pass hands down.

    Even so, going from a 30 second crippled version to an 90-second crippled version must be like heaven for you guys!
    Qbt
    • RE: iTunes now offering 90-second previews on select songs

      @Qbt Hmmm. Seconded. Except the part of having an iPhone. Had an iPod for 3 or 4 years. As soon as I learned about the glory of Zune, I sold my iPod because it was a huge sack of fail.
      ericesque
    • Except for your $180/year rental fee.

      @Qbt

      Not a bad deal I guess if you don't already have a huge inventory of music.
      Bruizer
      • I like to look at it as a $30/year rental fee...

        @Bruizer You keep 120 tracks each year on Zune Pass. On average those tracks cost $1 each on iTunes. Since Zune Pass is $150 per year (when you pay yearly instead of monthly), you're only really paying $30 extra. That $30 gets you several streaming options on top of that all-you-can-eat access, so even if you have a large inventory of music, Zune Pass can provide additional value.
        ericesque
  • Now THAT's a great idea!

    now that apple has done it, watch the rest of the music services copy them and offer samples!
    Ron Bergundy
    • No need to copy

      @cyberspammer2

      MS's Zune service doesn't need to copy Apple since Zune Pass members don't have to deal with crippled clips at all. Only Apple fanboys that have drunk deep from the Apple Kool-Aid well will see this as something resembling innovation.
      Qbt
    • RE: iTunes now offering 90-second previews on select songs

      [moved]
      Qbt
  • PreLISTEN perhaps ;-) (nt)

    nt
    Economister
  • Why are we talking about Zune Pass

    no one even use it and it's almost as irrelevant as the Android market. I think it's great that Apple is offering this -- iTunes is getting better each day.
    iPad-awan
    • RE: iTunes now offering 90-second previews on select songs

      @iPad-awan<br><br>Apple introduces a new "innovative" feature. In that sense it is very relevant to point out that there are other competing services where users are not subjected to using crippled previews. You of all people should complain, since any MS related stories have your posts all over it. Using your logic, we should also never talk about OSX when Windows comes up, since it's 5% marketshare also makes it irrelevant. Or is this somehow different?
      Qbt
  • RE: iTunes now offering 90-second previews on select songs

    Although the Quite Belligerent Trolls on here would wish it weren't so, there are some people who do use iTunes for purchasing music tracks. Those people will find this to be an improvement. If it were Apple's decision to increase the preview time, then it could have been done for all tracks in all locations very rapidly. The slow roll-out suggests that the restriction is imposed by the studios.
    rahbm