MyType study: iPad owners are 'selfish elites'
Summary: The majority of iPad owners are "selfish elites," and the ones that criticize them are just "independent geeks" - according to a recent study by research firm MyType.
The majority of iPad owners are "selfish elites," and the ones that criticize them are just "independent geeks" - according to a recent study by research firm MyType.
Naturally, with findings like those, the study has gained some attention around the Interwebs. Apple's shiny slate might be selling like hot cakes, but there are certainly plenty of haters and then those who are just not interested whatsoever.
Basically, MyType surveyed over 20,000 Facebook users about the iPad to "reveal the personality traits, values, demographics and interests that drive differences in opinion about the new tablet computer."
One chart represents U.S. consumers between the ages of 13 and 49 that participated, and here's a glance at some of the most interesting results:
- 54% of study participants aren't interested in the iPad
- 11% think the iPad is a "silly product"
- 3% have bought or will buy an iPad
Then the study honed in on the owners and the critics. Based on their responses, iPad owners are described to be "wealthy, highly educated and sophisticated," but they are also "selfish" and "value power." Ouch. The iPad isn't a cheap gadget and it is rather fancy, but selfish might be harsh for blanket term.
The critics don't get off the hook either, as they are found to be "interested in video games, computers, electronics, science and the Internet," while they also "prize self-direction" and "shun conformity." iPad critics are also typically Linux users. (They wouldn't be Mac owners, of course!)
Do you find yourself falling into any of the categories that MyType outlined? Or do you find the study to be off base?
[Graph via MyType]
Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback
Yeah, iPad sucks!
PS. I could of course ellaborate more why it sucks, but as you would automatically persive me to belong to the Geeks category based on my username, why bother...
RE: MyType study: iPad owners are 'selfish elites'
No, we'd "persive" you to be a semi-literate boor just because.
RE: MyType study: iPad owners are 'selfish elites'
LOL
RE: MyType study: iPad owners are 'selfish elites'
Ye's Ipad's definitely suck's
All who belong's in Geek's category percive's thi's so why bother...
RE: MyType study: iPad owners are 'selfish elites'
No, I have no doubt you're not a geek. Geeks can spell and properly use grammar. As to, "why bother?" Bother because it proves you actually can and are not the script kiddie you appear to be.
I figured more homeless people would buy them.
I don't think the minimum wage employee with a high school degree living with a room-mate is going to drop the money on a electronic accessory that makes getting email, web, books and such on the go easier and more convenient.
The geek crowd? They think anything you don't compile yourself is worthless.
RE: MyType study: iPad owners are 'selfish elites'
Damn straight! :)
RE: MyType study: iPad owners are 'selfish elites'
Actually, I know a couple who did... go figure.
RE: MyType study: iPad owners are 'selfish elites'
I suspect Rent-a-center is going to do quite well with iPad rentals, actually! (Poor people being selfish elites and all.)
RE: MyType study: iPad owners are 'selfish elites'
A degree that is not used or useless is just as bad as not having one! FYI not every high school graduate works a minimum wage job. Guess what? I did not have to get a college degree to figure that out. Go figure!!
Flawed Research to Get Headlines Yet Again!
Studies like these give market research professionals a bad name.
However...
RE: MyType study: iPad owners are 'selfish elites'
It is amazing that a man who did not go to business school has created a modern marketing system that involves this level of conditioning. Couple that with the fact that Apple is a corporate entity that is very unique in provinding easily consumable products for its clients. It is a company tha is highly atuned to its clients' needs and it is very aware of the details that go into making its consumers happy. It reflects the character and nervous flaw of its leader and one has to wonder what will happen when Steve Jobs is not there anymore. There is no doubt that Apple, its products, and Steve Jobs are unique; but the worshiping of both by unquestioning devotees can only be accomplished by this type of arrogant marketing conditioning-thus the prescribed life style.
Those on the other side are simply consumers that can not fit into the uppity, uptight, and snubish requirements that Apple puts up front for anyone willing to "rent" its products.
RE: MyType study: iPad owners are 'selfish elites'
The only one whining here is, um, you. In addition, since the VAST majority of iPad owners are NOT mac users, what is your point?
Oh boo hoo.. Oh you are so sad.
What a lot of words for a black and black pot to call a ketel black.
Do you need some cheese to go with your whine?
Using Facebook to determine personality traits, really?
Using Facebook to determine personality traits, really?
I get the feeling that happens a lot. I don't think I'd take it as credible, though.
I remember a study back in the late '80s...
The throngs of vapid iPad (coincidence?) users crowding the coffee bar at B&N has become worse than those who once dominated available seating to pose with their MacBooks. When the MacBooks' batteries ran out, the posers left, and one at least had a shot at a seat.
But the Vapids' batteries last longer.
I gave up and went to Borders.
RE: MyType study: iPad owners are 'selfish elites'
Funny, I seem to remember that same study from 30 years ago, and I remember it as showing that papers written on PCs were pedantic and pointless, and that those written on Macs were clear and precise.
See, I can make stuff up without proof, too.
RE: MyType study: iPad owners are 'selfish elites'
KFC do an i-twist .. looks like a taco.. costs 8x as much.