Nvidia cutting prices to counter AMD gains?

Nvidia cutting prices to counter AMD gains?

Summary: Has AMD's recent gains in GPU sales got Nvidia spooked?The latest rumors are that Nvidia has a GPU price cut planned.

TOPICS: Processors, Hardware

NvidiaHas AMD's recent gains in GPU sales got Nvidia spooked?

The latest rumors are that Nvidia has a GPU price cut planned. With AMD's recent gains in the discrete graphics card market, Nvidia is planning to cut its graphics card prices in an attempt to curb further loss of market share, according to unnamed sources at graphics card makers via Monica Chen at DigiTimes.

AMD's market share was about 40 percent in Q3 2008, according to a recent report, and it's the ATI Radeon HD 4000 series that has Nvidia in a twist: AMD anticipates taking 50 percent of the market after reducing prices for that product series.

To counter, Nvidia may cut prices for its GeForce GTX 200, 9800 GT and 9600 GT series, according to the article.

Performance-wise, both companies' high end cards are comparable. Without an apparent technical advantage, price has clearly become the next ground to fight over.

Which means good news for gamers around the world.

Topics: Processors, Hardware

Andrew Nusca

About Andrew Nusca

Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. During his tenure, he was the editor of SmartPlanet, ZDNet's sister site about innovation.

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.


Log in or register to join the discussion
  • Nvidia cutting prices

    My last laptop had one of the BAD Nvidia chips in it
    and had to be sent back for repair.

    My next computer will have AMD gpu.

    Screw me once, shame on you, twice, shame on me.
    • Don't be so quick to blame nVidia

      You just had bad luck with an OEM chip. A one in a million chance, most likely the fault of the OEM than nVidia.

      Another thing is that ATI video chips don't have that good of reputation. In fact most knowledgeable people stay the hell away from them due to their never ending driver problems.

      I'm hoping that AMD can fix the horrible reputation, but they haven't own ATI long enough to actually make a difference.
      • For the past year ATI/ AMD drivers have been pretty good

        I have a laptop with a x1700 and the drivers the past
        year have been really good, AMD seem to have fixed a
        lot of the problems.
        • I'm ptretty sure AMD ...

          ... has taken charged of the driver issue.

          The problem is not the current quality. The problem is fixing the reputation that ATI earned after years of having nothing but horrible drivers.

          It's the reputation that AMD needs time to mend. As long as people remember the horrible times they had with ATI's video cards, they will stay away from the new ones.
          • I've changed from NVidia to ATI.

            Last month I bought my first ATI card. It was a 4870 with 1 Gig RAM.

            I had been using NVidia cards for years. Often upgrading the GPU gives new life to a slightly older PC, when playing games.

            My last NVidia card was a GT8800 GTS with 640MB RAM. It was OK, but I think I bought in to the negative press regarding overheating chips. So when I upgraded I got the HD 4870. When I buy hardware, I try to get as good as possible just under the price curve that the top of the range has. I don't get top of the range, but maybe 2 beneath, where the performance is still terrific, but prices still reasonable. I do the same for CPUs, RAM, etc as well.

            So far, it seems to be great. I have seen no problems with drivers. I'm too new.

            Hey! Competition brings great products at good prices. Keep at it!
            I am Gorby
  • Good to hear ATI is still competitive.

    Well, nVidia has started supporting PhysX for their DirectX 10 cards. It doesn't give them much of an advantage, but it's good to heard AMD/ATI are still competitive.

    One of the biggest things we feared as consumers is that AMD taking over ATI might affect the competitiveness of ATI video cards. Great to hear it's not :).
  • Everbody wins!

    Customers get better products for less money.

    AMD and Nvidia get more sales and more profit. 50% (or even 20%) of a million bucks is better than 100% of nothing.
    Ole Man
  • NVIDIA has too many design flaws....

    That are still in the pipeline. NVIDIA has good GPUs and Chipsets before they burn up. They have never given a straight Truthful answer to the extent of the problems. Researchers are still finding re-labeled NVIDIA chips that have the same design flaw, the interconnects.

    And don't blame the fab as it is the materials and gaps spec'ed by NVIDIA.

    When I am buying anything that has a video chip in it, if has says NVIDIA then I don't buy it.