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Panasonic rolls out 'world’s largest' full HD 3D plasma display at 152"

By | June 10, 2010, 1:29am PDT

Summary: Panasonic has taken large format HDTVs to a completely new level with the launch of the 152-inch TH-152UX1 full HD 3D plasma display. Think about that for a moment.

Panasonic has taken large format HDTVs to a completely new level with the launch of the 152-inch TH-152UX1 full HD 3D plasma display. Think about that for a moment.

The TH-152UX1 boasts a massive 4K x 2K (4,096 x 2,160) resolution and 17:9 aspect ratio, promising smooth playback in either 2D or 3D form - and even movies recorded in 24p (i.e. on film - remember when they did that?).

While these screens are obviously targeted towards large enterprises and government agencies, can you imagine have one of these at home? You’d never have to go to a movie theater ever again. In fact, you could probably just open up your own theater in your living room and charge your friends every time they come over.

This might become necessary as these big screens will cost small fortunes. The TH-152UX1 should be available in January 2011, although Panasonic has neglected define a price.

But judging on the prices of the two other screens being launched this December, you might have to sell a kidney as the 103-inch TH-103VX200U and 85-inch TH-85VX200U screen will cost $65,000 and $45,000, respectively.

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Rachel King is a staff writer for ZDNet based in San Francisco.

Disclosure

Rachel King

Rachel King has no business relationships, affiliations, investments, or other potential conflicts of interest relating to the content posted in this blog.

Biography

Rachel King

Rachel King is a staff writer for CBS Interactive in San Francisco. Before serving as a contributing editor at ZDNet in New York City for two years, she previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish America Magazine and the New York Daily News, among others. Rachel has a B.A. in Mass Communications and History from the University of California, Berkeley and a M.S. in Journalism from Columbia University, where she served as art director for the student magazine, Plated.

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onlphone 31st Jan 2011
8 years ago,we were waiting for the cost of the 42" model to drop below the $15,000 mark, so it would be available to more than just a few of the wealthy. Now they are under $1000.
I always love the breathless media coverage of devices nobody will ever own. How many of those 65K 103 inch babies you think they sell in a year? a dozen? These models exist purely so the media can put Panasonic's name out there for free advertising and the media falls for it every time.
@alexh1111 sure glad you were here to let us know that, I thought maybe they did the story because a 152" screen is just freaking awesome... you sure opened my eyes.
@alexh1111 More than likely they are for those who have a house big enough for a home theater. If one can afford such a unit, then they also must have a place to put it. I have neither money nor place. Ergo, I won't be buying one.
Go right ahead and get one, if you wish, and invite us all over for a movie.
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On top of needing the space for it,
nix_hed 10th Jun 2010
I'm willing to bet this either requires its own 120v/20 amp or 240v circuit, since plasma is the king of power drain.
@alexh1111

Dude, you have no imagination. Sure, most of us will never have one, but that doesn't make it any less awesome. The same is true of high end sports cars. Suppose the artists of the Renaissance hadn't created their masterpieces just because only the church/state could afford them.
@alexh1111
Thanks for your opinion.
Truth is, these types of products are what the industry requires. Someone has to push the envelope in order to make manufacturing processes more affordable in the future. Your statement that "nobody" will ever own one of these units is pure naivite. There are plenty of absurdly rich people and companies with deep pockets that will be salivating over this thing.
I can only imagine how much power they consume...
LOL. This display is roughly the width of the wall my TV is hanging on.
They sell more than you think. I do high end home A/V automation and just about every home gets one of these. My supplier alone claims to be moving 4 to 6 a month (85" or 103"). You can bet that maybe a quarter of all the $2m and up homes out there have got one of these. In my area alone (which is geographically tiny) there are around 1000 such homes.
@alexh1111 cast your mind back ten years, remember those awesome 40" Plasma TV's that cost +30K... That's all you could get. Perhaps in 10 years for now we could afford one of these. And while I'm at it, the freakin big wall to hang the sucker.
@alexh1111 and 7or 8 years ago, we were waiting for the cost of the 42" model to drop below the $15,000 mark, so it would be available to more than just a few of the wealthy. Now they are under $1000. Its called technological development and is in our interests as consumers.
Trouble is, the DVD's for home viewing all have a statemet you ARE NOT to charge for the privilege.
Let them try to enforce it.
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Rip the movies to your computer
nix_hed 10th Jun 2010
and that statement goes away. LOL
...and the reason why the media "fall for it" is because of dreamers like me. Ahh.... lottery win....
I want one! Or two!!
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No no no...
nix_hed 10th Jun 2010
@Serton you want three, so you can really push that brand new ATI 5970HD card.
@nix_hed Errr - that only pushes 2560 x 1600 - actually do we have video cards and connection technology capable of handling that 4,096 x 2,160 resolution?
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Sweet but...
guiri 10th Jun 2010
What's with the grammar Ms Rachel?

George (the foreigner)
My brother in law was just asserting last night that plasma displays were a dead technology and next year selling them in California would not be legal. Based on this news item, I doubt that. Looks like plasma is pretty alive to me.
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24p? Seriously?!
blainekyle@... 10th Jun 2010
If I'm not mistaken, the 1080p that I believe you are comparing to (when you call film 24p) refers to the resolution of an HD image. The only thing that I can imagine you are referring to when you say "24p" is the 24 frames per second. That framerate is still the standard, even on newer films, shot on digital. In fact, in many cases, newer films shot at higher framerates are actually dumbed-down to 24 fps because higher framerates "don't look right" to audiences. As for film, the 2160p resolution of this screen is only just about right to match up to a quality 35mm film. The 1080p HD TVs that we've all been marveling at in our homes for the last few years are NOT superior, or even equivalent, to the resolution of 35mm film. Of course, there is no way to provide a precise translation in terms of pixels for 35mm film resolution, but it sure ain't 1080. Maybe 2160 cuts it, but even that is certainly debatable.
OMG This thing is bigger than my living room. But I think big news rooms will get them like Fox News. LOL
I have the Panasonic 28 inch glass picture tube TV that has a very nice picture. You should see it.
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The price...
Gradius2 10th Jun 2010
will be over $100K for sure!
it doesn't matter if it is power hungry. Anybody that could afford one has also in mind the power it will consumed, therefore power consumption is not relevant. But just to think of having one of this AWESOME tv will be great!! And yes, it is AWESOME!!
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Re: Power
ProfQuill 11th Jun 2010
Nix_hed mentioned the power, so that got the back-of-my-envelope messy; my 'modest' 50" Panasonic eats about 200w average, peaks at 350w; subtract about 50 for the electronics (what it uses with a black screen), this upgrade represents about 9 times the screen area, so as a rough guess might be 1400 to 2800 watts, definitely in the dedicated, probably 240v circuit territory.

Oh yeah, add the power for the A/C to remove the heat in the summer. And the contractor to build one helluva man-cave. And a studly wall. Well, it would BE the wall.

About price, as has been pointed out, tech gets better with time. I spent more on a 27" CRT 22 years ago than this gem, even in constant dollars.
8 years ago we were waiting for the cost of the 42" model to drop below the $15,000 mark, so it would be available to more than just a few of the wealthy. Now they are under $1000.
8 years ago,we were waiting for the cost of the 42" model to drop below the $15,000 mark, so it would be available to more than just a few of the wealthy. Now they are under $1000.

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