With next round of Kindles, Amazon is making it harder to go ad-free

With next round of Kindles, Amazon is making it harder to go ad-free

Summary: With the latest price cut to its Kindle Offers Kindle Keyboard Wi-Fi, Amazon is making it harder and harder to justify buying the advertisement-free version of the eReader.

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TOPICS: Tablets, Amazon, Wi-Fi
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Amazon is playing an interesting game with the pricing of its ad-supported Kindle eReaders.

When the company launched the Kindle Offers-supported version of the Kindle Wi-Fi back in April, it dropped the price of the device $25 to $114. The Kindle 3G saw a similar drop, moving from $180 to $164.

But with the next round of Kindle eReaders, Amazon is doing something a bit different, opting to make the ad-supported Kindles the default models rather than the ad-free versions. The Kindle Touch Wi-Fi with Special Offers will sell for $99, while its ad-free counterpart will go for $139. Amazon barely mentioned the latter version during the Kindle Touch's unveiling.

But here's the interesting part. In addition to announcing the $99 Kindle Touch, Amazon also dropped the price of the current Special Offers Kindle Keyboard Wi-Fi to $99. This is significant because though Amazon dropped the price of the add-supported model, it chose not to do the same for its ad-free counterpart. Clearly the company is trying to push new consumers towards its Offers Kindles by making the price discrepancy between the different versions of the tablets too significant to ignore.

What this means is that buying a Kindle without advertisements is going to cost you an extra $40 rather than $25. How many people are actually bothered by advertisements enough to still go with the ad-free Kindle? It wouldn't be much of a stretch to say not very many.

Topics: Tablets, Amazon, Wi-Fi

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  • "How many people are actually bothered...

    ...by advertisements enough to still go with the ad-free Kindle?"
    Me--for one.
    Userama
    • RE: With next round of Kindles, Amazon is making it harder to go ad-free

      @Userama I'm with you.

      $40 is worth it. Every time you look at the ads, you will be reminded that you don't want them. If you value it at a penny per annoyance avoided, it will pay for itself.

      Don't get me wrong, I get ads from Amazon daily in my inbox, and sometimes buy things as a result. But I can ignore them in a list of email when I don't feel like looking at them. I like that.
      rp518
      • RE: With next round of Kindles, Amazon is making it harder to go ad-free

        @rp518

        How often, and for how long, would you even be looking at the ads? You would surely usually just be reading the one or two books at the top of your screen (I personally read 2 books at a time and alternate between them). I would spend maybe 2 seconds on the main menu before I'm in the book reading.

        Sure, no ads > ads, but I think Amazon have now made it tempting to most users to save money. And it's great that they've got the price so low.
        allusernamestaken
  • I'm betting the vast majority

    I'm betting the vast majority will buy the ad free version i would if i was to buy one but i think its a waste of money in the first place. Get out,buy a book read it outside with no fear of dieing batteries or screen glare. And paper is recycleable.
    Stan57
    • RE: With next round of Kindles, Amazon is making it harder to go ad-free

      @Stan57
      >> Get out,buy a book read it outside with no fear of dieing >> batteries or screen glare

      You've never used a Kindle, have you? So why is your opinion relevant?
      allusernamestaken
  • RE: With next round of Kindles, Amazon is making it harder to go ad-free

    I saw what appeared to be ads in the library, which takes up screen space that I could have used. That bothers me. However, a $40 price difference is tough to swallow as well. At $25 it was a no-brainer for me to go ad-free. At $40, that calculus may be different.
    gotamd@...
    • RE: With next round of Kindles, Amazon is making it harder to go ad-free

      @gotamd@...

      Exactly. The ads-free version is now 40% more expensive.

      And seriously, the ads can't be too bothersome - they only sit in a little strip at the bottom of the main menu and on the screensaver (I'd much rather have an ad on the screensaver than some author I don't read, and the usual reason the screensaver is on is because I'm not using the device anyway!).

      And many of the ads seem to be for Amazon gift vouchers and the like. When Amazon starts shipping the new models to my country I'll consider the ad-supported version of the 3G Touch for a decent saving.
      allusernamestaken
  • RE: With next round of Kindles, Amazon is making it harder to go ad-free

    Is it known whether the K Fire, when used for email and ebooks, will be dsfree?
    mjwinter@...
  • Why be bothered with ads on a Kindle when...

    for the same price or less you can get a Kobo?
    I bought my wife a Kobo for $89. Wifi, library support, touch screen and no ads.
    Scubajrr
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