Hey, Android - teens want an iPhone

Hey, Android - teens want an iPhone

Summary: Android has risen to the top thanks to a diverse ecosystem of handset manufacturers, but as an aspirational brand, Apple remains dominant in the minds of young people. That shouldn't be discounted, especially by app developers and others looking to capitalize on this market.

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Endless words have been written about Android's ascent as the dominant smartphone operating system, but a recent poll shows that iOS remains the favorite among a key demographic group: teens.

Android has risen to the top thanks to a diverse ecosystem of handset manufacturers, but as an aspirational brand, Apple remains dominant in the minds of young people. That shouldn't be discounted, especially by app developers and others looking to capitalize on this market.

Twice a year for more than two decades, Piper Jaffray polls thousands of high schoolers to get a clear indication of where trends in this important demographic are headed. The results of their newest "Taking Stock With Teens" survey is in, and the results cast Apple in a favorable light.

Seventeen percent of those polled said they had an iPhone (more than last time), and 37 percent said they planned to buy an iPhone in the next six months (compared to 31 percent a year ago).

A staggering 95 percent of those polled cited Apple's iTunes software as their online music provider, and of those who had an MP3 player, 86 percent had an iPod. (More than half said they use their cell phone as a music player instead.)

iPads and other tablets are on the rise, too - 22 percent of the kids polled said there's a tablet in their house now, with 20 percent planning to get one within the next six months. Piper Jaffray didn't ask specifically about the iPad, but with Apple's utter dominance in the tablet market right now, it's easy to infer that this is good for Apple too.

Teens are also more receptive than ever to buying games online and downloading them - fewer said they're buying packaged games and intend to buy packaged games, while they're spending more on downloads. Again, that's a good sign for Apple and also for the Android Market - though there is a disturbing trend. Sixty-six percent of those polled cited peer to peer networks as their preferred method of getting music.

We know that pirated software has become quite a problem for Android developers - ones I spoke with at the Game Developers Conference in March anecdotally spoke of piracy rates as high as 90 percent. It's a problem on the iPhone too, but by all the accounts I've heard or read about, it's much lower. Regardless, it's plain to see that while teens are happy to pay for an iOS device (or perhaps to have their parents buy one for them), they're less likely to actually pay for content for that device.

Concerns aside, Piper Jaffray's poll is a strong indicator that even as Android marketshare eclipses Apple, Apple is still the brand to beat, especially for an influential segment of the economy that spends a disproportionate amount of its income on discretionary items.

Topics: Apple, Hardware, iPhone, Laptops, Mobility, Operating Systems, Smartphones, Tablets

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117 comments
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  • RE: Suck it, Android - teens want an iPhone

    Ok cheerleaders, lets see your pom pom.
    Return_of_the_jedi
    • RE: Suck it, Android - teens want an iPhone

      @Return_of_the_jedi
      Hopefully that means I'm still young LOL... Let me know if you want my Galaxy S Android phone, I will never ever go back!!! most frustrating OS experience ever!!

      The phone is selling good on Ebay, it's up to 86 with 6 days left in Auction..
      Hasam1991
      • you never owned one.

        @Hasam1991
        funny how you owned so many android devices, hated them all, telling us how great iPhone is, yet have never mentioned that you ever owned one.

        speaking of "owned", you've just been!!!
        Will Farrell
      • I've never owned an Android device either

        @Will Farrell But I have played with a few of them that some of my friends have - I much prefer iOS.
        athynz
      • RE: Suck it, Android - teens want an iPhone

        @athynz I've played with my friends' iOS devices and I much prefer Android. I really don't understand how a wall of icons is so highly regarded. After using widgets, it seems silly to limit yourself like that.
        StupidTechZealots-23432415690276115908309621553360
      • RE: Suck it, Android - teens want an iPhone

        @Stocklone

        Agreed! The limited grid of icons is completely rubbish! My WM6.5 with Touchflo is more impressive!

        iOS - Simple devices for simple people.
        12312332123
      • RE: Suck it, Android - teens want an iPhone

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      • RE: Suck it, Android - teens want an iPhone

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        epark732
      • RE: Suck it, Android - teens want an iPhone

        @Hasam1991
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    • Really, nothing to argue about here, iOS and Android are VERY good.

      I totally understand teenagers wanting an iPhone. iOS is in general better, and the hardware second to none, but, Android phones have the edge in variety of hardware, and availability of low end models.<br><br>What we CAN agree on is that Micrsoft market share in mobile, even with WP7 is spiraling down to nothing.
      DonnieBoy
      • No actually that's just completely made up FUD

        WindowsPhone is growing faster than either ios or android did. Their appstore is also growing faster than either of theirs did, and the apps there are much better than the ios/android versions...
        Johnny Vegas
      • Not FUD, Microsoft market share continues to spiral down. Developers

        confidence in WP7 is also on the decline from recent surveys. Microsoft lost another 1.5% market share in smart phones just last month. The only way that Microsoft was able to get developers to port so many applications to WP7 is through huge cash bonuses. Period.<br><br>Meanwhile, Android is surging big time at the expense of Microsoft.
        DonnieBoy
      • RE: Suck it, Android - teens want an iPhone

        @Johnny Vegas - It's extremely unlikely a Windows Phone would grow faster than Android, and obviously no way faster than the iPhone. The Windows Phone died out rather quickly if you remember correctly.
        -
        You seem similar to a desperate "commodore" supporter of years past.
        -
        The iPhone will retain around 80% share for the rest of our lifetimes, nothing can change that fact at this point. Google has pretty much given up on the Android, nobody is buying the Windows Phone, so who else is left?
        Pederson
      • RE: Suck it, Android - teens want an iPhone

        @Johnny Vegas You keep claiming that WP7 is growing and yet where is the proof? Microsoft has yet to release any activation figures, the carriers have yet to release any sales figures... I'm not saying that it sucks but why would Microsoft crow about the Kinect sales and say not one thing about how well WP7 is doing if it was as much of a success as you claim it to be?
        athynz
      • RE: Suck it, Android - teens want an iPhone

        @DonnieBoy
        Well if you have one phone sold then you sell a second you can claim 100% growth but the reality is still pretty pathetic. The W7 offers no advantages over either iPhone or Android and many disadvantages. There will be some blind followers of MS that buy them but for mostvthey are a non contender.
        Kabcock
      • Spiraling down to nothing? ROTFL

        @DonnieBoy
        Oh, you can't be for real Donnieboy!! nobodys THAT dumb!!!

        ROTFL!!!
        Will Farrell
      • RE: Suck it, Android - teens want an iPhone

        @Pederson

        "The iPhone will retain around 80% share for the rest of our lifetimes, nothing can change that fact at this point."

        Says who? The Apple fad rose quickly. It can die quickly as well.

        "Google has pretty much given up on the Android"

        WhaaaaT???? Are you for real?
        12312332123
      • RE: Suck it, Android - teens want an iPhone

        @Traxxion While Pederson appears to be a fanboy talking from fantasy not fact, I certainly wouldn't call Apple a fad or claim it is over. Sure it can die quickly but the same can happen to Android or anybody else. None of these OSs or OEMs are immune to a sudden decline.
        non-biased
      • RE: Suck it, Android - teens want an iPhone

        @DonnieBoy "Android phones have the edge in variety of hardware, and availability of low end models."

        That's the perception but really, how much passes for "variety" in hardware of this size and functionality? In the big picture, not much. We're talking negligible differences at best. And low end? I can get an iPhone 3GS for $49. May not be the lowest price out there, but I've used what passes for Android's low-end, and you couldn't pay me to carry one of those around.
        Andre Richards
      • RE: Suck it, Android - teens want an iPhone

        @DonnieBoy I love my android and I much prefer its open source applications to Apple's restrictions.
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        krtinberg