Time is on our side

Time is on our side

Summary: When Dare Obasanjo and Jason McCabe Calacanis come out swinging against forward motion in attention, you know something important is happening. Both are important figures in this reboot we're calling Web 2.

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TOPICS: Google
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When Dare Obasanjo and Jason McCabe Calacanis come out swinging against forward motion in attention, you know something important is happening. Both are important figures in this reboot we're calling Web 2.0, and their concerns should be examined carefully. Dare has been critical of attention in the past primarily because he doesn't see why vendors would be interested or willing to give up their metadata. He hasn't responded to the question: whose metadata? It's our metadata, Dare.

Jason seems to be zoning in on the same idea, that AttentionTrust is going after Google (or MSN in Dare's view.) Again, if people want to take ownership of their metadata, that will be a good thing for anybody who migrates along with users to a new paradigm. That new paradigm: streaming gestures of intention to the cloud(s) rather than waiting like needles to be picked out of the search haystack. No reason why Google or Publishers should fear this unless they refuse to engage directly with their customers.

What both of these gentlemen (and all of us) should be afraid of is port and app blocking of the type Om Malik suggests is just over the horizon. Om says the carriers are going to come down on our marketplace of information in the person of Skype. What stands between us and these guys. Google. What happens when municipal wifi of the type Google is set to deliver in Mountain View and hopefully in SF is switched on? What happens when Microsoft switches on Seattle. Or IBM New York. What happens when attention services leverage that network for better pricing, two-way targetted RSS marketing, attention gesture stream aggregation, and affinity farms.

One more thing: when someone tells you how long something is going to take to make a difference, divide by 10. 10 years, 1 year. 5 years, 6 months. A year, a month and a half. When Dare says we need to wait on standards, he's right. But he's off by a factor of 10. At Arrington's house the other night, Scoble and I were continuing our discussion with a few of the folks from the parking lot at Dave Winer's Berkeley dinner. I was getting slammed about saying that Office was dead. The CEO of a major startup soon to be bought by Google agreed with me, saying Writely works just fine.

Remember way back two months ago when I was getting slammed for saying Office was dead. You know, before Joel Spolsky and before Office Live and before Jim Allchin's retirement and before GYM and before Scoble got attention and before OPML got attention and before Ray Ozzie got attention? Wait, that hasn't happened yet. You think?

 

Topic: Google

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6 comments
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  • You're losing my attention

    Every one of your posts doesn't make much sense, and seems to be focused on talking about how cool you are and how you know all these people that no one really cares about.

    I've yet to see you ever explain in a simple, coherent way what this concept of "attention" is that you're talking about. It's never going to catch on if that's the best you can do.

    I've been trying, but I'm afraid your standard obnoxious tone means you've lost *my* attention.
    scrapheap
    • here here

      Couldn't agree more with the last reply: this makes no sense outside your head, which is clearly inserted some way into your backside. Who the hell are you anyway? And if you cared so much about web 2.0 and the participation age, why work for a site that makes me jump through 20 hoops to be able to post a comment?

      But I did it anyway - i'm that baffled and irritated by your nonsensical claptrap. This is why journalists have editors. learn to edit yourself or quit blogging.
      tcbee
  • Cutting Edge

    Steve, I have never felt closer to the bleeding edge than reading your blog.

    That said, try to come down a little closer to Earth - it's been a long time since Icarus, so another accident like that must be about due...
    Stephen Wheeler
  • With Identity 2.0 Attention MD will not work

    I have been reading Steve's blog all summer and listening to the Gilmore Gang podcast each week - when they can get the podcast out there ;-)

    I signed up for the Attention Trust, I agree with the concept and the ideas around metadata clickstreams BUT feel that without Federated Trust there will be no way for consumers to pass their credentials + attention stream to multiple sites whilst retaining control.

    The attention trust is one leg of the solution and federated trust the other. Potentially the same Attention Aggregation Service will also be the independent trust organisation that validates users credentials? Then multiple attention trust services will communicate in the background to exchange policies so that they can replicate the users credentials rather like DNS does today?
    ssethi_z
  • I wasn't slamming Steve . . ., exactly

    I posted about this article <a href="http://et.cairene.net/2005/11/23/time-is-on-our-side/">here</a>, but the trackback isn't working.

    I'm not going to put the whole post here, but I do want to say that I wasn?t slamming Steve for saying office is dead, exactly, but trying to joke with him about his time estimates related to Office . . . I try to explain the differing view of time in my post . . .
    rwandering
  • I wasn't slamming Steve . . ., exactly

    I posted about this article <a href="http://et.cairene.net/2005/11/23/time-is-on-our-side/">here</a>, but the trackback isn't working.

    I'm not going to put the whole post here, but I do want to say that I wasn?t slamming Steve for saying office is dead, exactly, but trying to joke with him about his time estimates related to Office . . . I try to explain the differing view of time in my post . . .
    rwandering