Google announces SalesForce integration with Google Apps

Google announces SalesForce integration with Google Apps

Summary: Google Apps is quickly becoming a pain in Microsoft's side. Today, they are rolling out tight integration inside Salesforce with the Google Apps suite.

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Google Apps is quickly becoming a pain in Microsoft's side. Today, they are rolling out tight integration inside Salesforce with the Google Apps suite. The announcement was made on their "what's new" page for Google Apps, but the related page on SalesForce.com doesn't appear to be live yet.

The offering will compete with Microsoft’s customer relationship management software, which is integrated with the its Office suite. The alliance could help Google, whose productivity programs are used largely by individuals, make inroads into businesses, where it is seeking to challenge Microsoft’s multibillion-dollar Office franchise. -- NY Times

According to Google, here is what you can expect with this latest announcement:

  • Automatically add Gmail communications to Salesforce for a record of customer interactions
  • Chat with colleagues right from Salesforce—during sales or customer services calls
  • Associate Google Docs to your sales data and colloborate with colleagues in real-time
  • View your Salesforce meetings, marketing campaigns, and other business events inside Google Calendar
  • Display sales and marketing dashboard components from Salesforce on your Google Start page

salesforce_apps.jpg [image from Google]

Topics: Apps, Enterprise Software, Google

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2 comments
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  • We're live now ...

    ... and we've set up a blogger resource center with links,
    videos and the live webinar stream, for anyone interested in
    covering the event: http://blogs.salesforce.com/googleapps/blogger-
    resources.html
    kingsleyj
  • RE: Google announces SalesForce integration with Google Apps

    These offerings start to bridge the gap between the tools
    that businesses need to run and the tools that people use
    to work. Thats something Microsoft has never been able to
    achieve.

    What's remarkable is the role that partners played in
    today's announcement, building on these platforms-- At
    Appirio we launched an expanded services practice and 4
    new (mostly free) extensions to Salesforce for Google
    Apps, allowing users to easily synchronize calendars,
    collaborate on marketing campaigns, find and embed
    documents, and create and share customized CRM
    dashboards (http://appirio.com/products/index.php). And
    this is just the beginning-- solutions for business, meet
    solutions for businesspeople!
    Narinder Singh