Google announces Social Search with Twitter

Google announces Social Search with Twitter

Summary: Today at the Web 2.0 Summit, Marissa Mayer announced Google's partnership with Twitter to bring the search engine real-time search results.

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Today at the Web 2.0 Summit, Marissa Mayer announced Google's partnership with Twitter to bring the search engine real-time search results. Just hours before Google announced the partnership, Microsoft released their own Twitter search tool on Bing.

Instead of being simply a way to search tweets, Google is planning to improve their existing search results by incorporating real-time observations. Here is an example Marissa gave in the official blog post:

The next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you'll find tweets from other users who are there and sharing the latest and greatest information.

This new feature isn't available yet (whereas Bing made their Twitter search available immediately after their announcement). Google says it should be ready in "the coming months".

Topics: Browser, Banking, Google, Social Enterprise

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3 comments
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  • Reaction?

    To try to steal the thunder of their competition's announcements?
    Roque Mocan
  • RE: Google announces Social Search with Twitter

    Zoe Sands

    This is great news for search having the ability to integrate real time twitter feeds directly into Google. It adds to an improved user experience for searchers to find the latest information immediately. As well as allowing brands to have the ability to get into the search results much quicker than traditional search engine optimisation (SEO) work. Potentially this is a great strategic move for Twitter to drive brand awareness and usage of its platform.
    zoesands
  • RE: Google announces Social Search with Twitter

    This is great news for search having the ability to integrate real time twitter feeds directly into Google. It adds to an improved user experience for searchers to find the latest information immediately. As well as allowing brands to have the ability to get into the search results much quicker than traditional search engine optimisation (SEO) work. Potentially this is a great strategic move for Twitter to drive brand awareness and usage of its platform.
    zoesands