Google wind farm investment: datacenters or diversification?

Google wind farm investment: datacenters or diversification?

Summary: Google's investment in wind energy provide opportunities for diversification, but more importantly, priority access to clean power.


Google will be investing around $200 million dollars in the Atlantic Wind Connection, according to a blog post yesterday, acquiring approximately 35% of the company. The AWC will provide a secure, underwater transmission backbone for power obtained at distant off-shore wind farms.

According to Bloomberg,

The transmission network will span 350 miles and will be able to connect to 6,000 megawatts of power from wind turbines, according to the statement.

The group will set up a company to conduct a feasibility study by 2013 and plans to start the first phase in 2016

Analysts (and Google) hope that this wind project will meet fewer hurdles than previous off-shore wind projects that have been stalled due to environmental and aesthetic concerns since most of the turbines will sit much farther off-shore than those in controversial projects like Cape Wind. Google explained in its blog,

The Mid-Atlantic region is ideally suited for offshore wind. It offers more than 60,000 MW of offshore wind potential in relatively shallow waters that extend miles out to sea. These shallow waters make it easier to install turbines 10-15 miles offshore, meaning wind projects can take advantage of stronger winds and are virtually out-of-sight from land.

Google's blog post also hinted at the company's possible motivations for this particular investment:

We believe in investing in projects that make good business sense and further the development of renewable energy. We’re willing to take calculated risks on early stage ideas and projects that can have dramatic impacts while offering attractive returns. This willingness to be ahead of the industry and invest in large scale innovative projects is core to our success as a company.

The "attractive returns" would certainly suggest that diversification is in Google's future. We've seen them expanding beyond search into a variety of areas of telecommunications and looking to trading and investments in energy. However, their dealings in energy have generally been more about carbon neutrality and/or finding inexpensive and renewable sources of energy for their massive datacenters.

It isn't hard to imagine Google's investment in AWC paying serious dividends long-term on priority access to clean energy on the east coast. Clearly, 5 years from now when the AWC is anticipated to actually begin bring projects on line, Google will have extraordinary power needs and will require datacenter growth in major population centers to ensure speed, redundancy, and security. This is where investments in the AWC will truly pay off, when a data center in Virginia or New York isn't susceptible to summer blackouts, an inefficient power grid, or environmental criticisms. If Google is hooked directly into a clean energy backbone because of its investments, then the company will be well-positioned on many levels.

Topics: Storage, Banking, Browser, Data Centers, Google, Hardware

Christopher Dawson

About Christopher Dawson

Chris Dawson is a freelance writer, consultant, and policy advocate with 20 years of experience in education, technology, and the intersection of the two.

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  • Well, this is not a pure investment at all. It is very high risk, and

    Google is willing to do it for the PR value, and of course because the founders have control of the company and renewable energy is important to them. Preparing to be completely carbon neutral right now, will be very good for them in the future. They understand that if they want to power all of their data centers from alternative energy, they have to take risks and learn. This is not just good for Google, it is good for the world.
  • What matters most is the location.

    Does the proposed coast and sea area have really sustained wind? I say this because in the UK we're about to see a 30% price hike in electricity caused by wind turbines, AND in a couple of years time I think those off Essex, Kent and the Thames estuary are going to be seen as unproductive and eneconomic. There just isn't enough sustained wind power. We have lulls which last for weeks.
  • RE: Google wind farm investment: datacenters or diversification?

    Good to see them spend their ill-gotten gains on something other than new spyware. Of course, wind is a terribly inefficient way to produce electricity. Who is going to pay for the backup power facilities that will supply electricity when the wind is not blowing. Not Google, I am sure.

    And, who is going to monitor how many sea birds are killed by the vanes?

    Another publicity stunt by Google in order to appear not evil.
  • Sea turtles flying in the air?

    High risk?<br>Anybody else got paper stones to throw?<br><img border="0" src="" alt="wink">

    My bad. It is BIRDS not turtles!
    Sorry! :-(
  • RE: Google wind farm investment: datacenters or diversification?

    First goats ... now wind turbines ... makes sense ....
    • RE: Google wind farm investment: datacenters or diversification?

      @city_zen loll! :D