New domains hint at search mashups

New domains hint at search mashups

Summary: When Google registers domain names, we should listen.  Rarely do they point these domains anywhere, but they often foreshadow new products or services.

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TOPICS: Google
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When Google registers domain names, we should listen.  Rarely do they point these domains anywhere, but they often foreshadow new products or services.  For example, if Google registers google-widgets.com, often we can expect to see a service like widgets.google.com coming soon.

Mashups are the subject of a flurry of domain registration activity from Google recently -- as Gary Price notes, it's not about maps, but search.  Here is a list of the newly registered domains:

mash-search.com/net/orgmash-serch.com/net/org
mashsearch.com/net/org
mashserch.com/net/org
mashup-search.com/net/org
mashups-search.com/net/org
mashupsearch.com*/net/org
mashupssearch.com/net/org
search-mash.com/net/org
search-mashes.com/net/org
search-mashup.com/net/org
search-mashups.com/net/org
searchmash.com/net/org
searchmashes.com/net/org
searchmashup.com**/net/org
searchmashups.com/net/org
serch-mashup.com/net/org
serch-mash.com/net/org
serchmash.com/net/org
serchmashup.com/net/org
wwwsearchmash.com/net/org
wwwsearchmashup.com/net/org

They have covered almost every combination of "search" and "mashup" possible, so now it's time to make a few predictions.  Google has been pushing the Google AJAX Search API pretty hard recently -- giving us some mashups of their own, and calling out for samples that other people have made.

I am thinking these domains are probably a sign they are working on a directory of mashups.  Gary also guesses that the domains could refer to a something like Rollyo -- similar to what I guessed "IndexBench" could mean last week.  What do you think?

Topic: Google

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