A brand new feature in the "New Blogger" lets you associate your own domain with an account without worrying about FTP settings or being stuck with a "blogspot.com" address. My first blog about Google was Google Addiction hosted on Blogger -- but it would have been really handy if I could simply point that domain to googleaddiction.com without jumping though any hoops.
Publishing on Blog*Spot is the fastest and easiest way to use all of Blogger's great features. (And for free, no less!) If you don't care to have blogspot.com in your blog's address, though, you can get a domain of your own. We'll continue to host all your content as before, but it will be displayed at your new address. (Unlike FTP publishing, which requires you to buy both a domain name and a hosting service.)
[via Google Blogoscoped]