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Christopher Dawson

What if Chromebooks were made by Apple?

By | July 25, 2011, 10:28pm PDT

Summary: Why do so many of us drool after luscious, high-priced Apple hardware (myself included), but Google’s Chromebooks remain niche, utilitarian players?

If my calculations are correct (because I’m that big a nerd), the new 11″ MacBook Air I ordered will be coming into the Memphis FedEx superhub any minute now. Again, because I’m pretty nerdy, I was surprised to not see the typical Shanghai to Anchorage leg for my laptop (and a few thousand other Apple, HP, and Dell products that fly out of Pudong International every day). After all, FedEx invested heavily in Anchorage because of the ability to fly cargo through it easily with relatively short hops from most of the developed world (short hops=less fuel=more cargo). Then I saw it. One of FedEx’s relatively new Boeing 777 extended range cargo jets, FDX Flight 90, now flies direct from Shanghai to Memphis.

Why do I share this shameful little story of geeky, gadget lust-driven OCD? I like Apple products, but I’d hardly consider myself a fanboi. If I’m a fanboi of any type, it’s of the Google variety. Because I’m hardly the only one that Apple manages to lure to sights like FlightAware and FlightStats in the hopes of seeing just where that particular bit of Jobsian goodness might be on its journey to my laptop bag. Which, by the way, probably needs updating to accommodate my new diminutive computing companion.

A quick search for Shanghai to Anchorage flights yields almost exclusively results for people wanting to track their Apple shipments. People are really passionate about their Apple products, even if they’re not particularly passionate about technology.

A little update, by the way. FedEx Flight 90 just landed in Memphis and my FedEx tracking status just updated (they sit side-by-side in a couple of browser tabs). My Mac is in Memphis: Boeing 777-200LR/F (long-range freight) to the rescue. Alaska no longer stands between me and Apple hardware. Just a 13-hour flight straight to the continental US, a mere single time zone away. So for those of you who just couldn’t resist an updated Mac and live somewhere near the east coast, Flight 90 is your friend.

The point of all of this is Apple’s ability bring out the inner gadget junkie in many of us represents something of a secret sauce. Compelling products + reality distortion field + short upgrade cycles = geeks who refresh their FedEx tracking pages a bit too often.

The MacBook Air that has me all a-twitter is really the ultimate netbook. Full-sized backlit keyboard, virtually instant on, and basically the size of an iPad. Oh yeah, and a Core i7 processor to boot. Google’s Chromebooks actually fit the typical usage of a MacBook Air pretty well and the two have been compared ad nauseum. And yet, when it comes down to it, I bet there aren’t too many people, no matter how geeky, tracking the whereabouts of their Chromebooks literally to the second as they near their destination.

I love my Chromebook and I think that Google has done something very cool with Chrome OS. If you live in the browser, it’s a great tool and the business and educational applications are extensive. And yet, one of the more innovative products to hit the PC market in a long time landed on American shores with something of a sigh. Now if Apple had made a browser-only product, with great hardware and a brilliant screen, done something cool with an offline mode, and applied their marketing muscle, people would have been tracking their Safaribooks (I just made that one up) with the same zeal they apply to iPads and MacBooks.

The point? The Chromebook concept rocks. The implementation? It has a ways to go. The marketing? Well, let’s just say that it’s too bad the Apple folks don’t talk to the Google folks very much anymore. They might learn a thing or two from each other.

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Topics

Chris Dawson is a freelance writer and consultant with years of experience in educational technology and web-based systems. In 2011, he became the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network SaaS provider.

Disclosure

Christopher Dawson

Christopher Dawson is the Vice President of Marketing for WizIQ, Inc., by day and a freelance writer and educational technology consultant by night. Well, most of his colleagues at WizIQ are based in India, so really he's working with them whenever he can stay awake. He has worked for his local school district as a teacher and technology director, for the Johns Hopkins University School of Public Health, and for Biogen, Inc. (now Biogen-IDEC, Inc.). He has also consulted with STATNet and Cytyc Corporation and retains close ties with X2 Development Corporation (now owned by Follett Software, the supplier of the student information system he administered for several years). Follett is paying him a monthly honorarium to act as a presenter for their "SIS Voices for Student Achievement" community (he produces occasional blog posts and hosts a monthly webinar on the use of student information systems to inform data-driven instruction and school-wide change. He regularly purchases and/or recommends Dell hardware. This is because Dell makes good hardware and has truly committed itself to education in innovative ways, particularly with their "Connected Classroom" initiative. It isn't because he has dealings with the company through his role at WizIQ (which he does) or because they have provided him with long-term loans of a variety of equipment for in-depth testing (which they have). Intel (reference designer for the Classmate PCs he has implemented in his local schools) has provided him with long-term loans of Classmate PCs for testing, as have Dell and Lenovo with their educational offerings. He may report on any of these companies as his experiences with them have direct bearing on educational technology; positive reports are not necessarily an endorsement and he receives no direct financial compensation from these companies or any others. Intel paid all expenses for his attendance at the 2009 Intel Classmate PC Ecosystem Summit which he attended as the sole representative of the technology press. He was invited to attend in 2010 but his wife would have killed him if he spent 3 days in Vegas geeking out and left her home alone with a new baby. Acer provided him with a 50% discount on an Aspire One netbook in early 2009 after he tested it for 30 days through their educational seed program. He liked the netbook at the time but it has since broken and sits unused in his office. Canonical sent him Ubuntu lanyards, t-shirts, and mousepads for his kids. He stole one of the lanyards and proudly hangs his keys from it and occasionally features his 8-year old wearing an oversized Ubuntu t-shirt on his Facebook profile. Gunnar Optiks sent him a pair of computer glasses to evaluate for a holiday gift guide. He is wearing them now as he types this because they never asked for them back and they rock out loud. Seriously - they work brilliantly and make it much easier to spend 20 hours a day staring at an LCD. If they ever asked for them back, he would fork over the $99 and buy a pair. Microsoft gave him 2 free copies of Office 2010 professional, a desktop clock, and a useless book on Office 2010 when he attended the launch of Office/Sharepoint 2010. He occasionally uses the SharePoint lanyard they gave him instead of the Ubuntu lanyard for his keys, but feels dirty afterwards. Adobe provided him with a pre-release version of the CS5 Master Collection for evaluation and ultimately provided a full, licensed copy for ongoing testing of educational applications of this admittedly expensive software. Like the Gunnars, if the license expires or they come out with CS6, he'd actually go out and buy it himself. Which is saying something, because he's actually pretty cheap. Any other companies wishing to send him cool things to evaluate, wear, or otherwise adorn his kids are more than welcome to; he promises to disclose it here if he keeps any of the stuff. Finally, because WizIQ is a virtual classroom and learning network provider, Chris, as VP of Marketing, frequently interacts with, seeks out deals with, and directly or indirectly competes with a whole lot of LMS, SIS, and other Education 2.0 companies. In general, he'll limit his reporting about these companies to news that does not impact his relationship with them or with WizIQ. If he reports on them, it's because what they are doing is newsworthy or worth the attention of his readers and not because he's trying to broker some deal, damage competition, or otherwise advance his position in his day job. LMS and SIS companies, along with other online learning communities, are a pretty important part of Ed Tech. If he stops reporting on them completely, there won't be a whole lot left. He'll be sure to call out any overt conflicts of interest if they are unavoidable. Finally, Follett Software Company pays him a little tiny honorarium every month to present on their SIS Voices webinars and to write the occasional blog or discussion thread for them. Since Follett recently bought X2 (maker of an awesome web-based SIS that Chris just happened to have used, served in advisory groups for, and frequently reported on), this is probably also worth disclosing.

Biography

Christopher Dawson

Christopher Dawson grew up in Seattle, back in the days of pre-antitrust Microsoft, coffeeshops owned by something other than Starbucks, and really loud, inarticulate music. He escaped to the right coast in the early 90's and received a degree in Information Systems from Johns Hopkins University. While there, he began a career in health and educational information systems, with a focus on clinical trials and related statistical programming and database modeling. This focus led him to several positions at Johns Hopkins, a couple-year stint in private industry, teaching high school math and technology, and 2 years as the technology director for his local school district. Most recently, he started his own consulting business and is now the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network provider. He lives with his wife, five kids (yes, 5), 2 dogs, and a hateful cat in a small town in north-central Massachusetts. Although he is no longer teaching, his roles with WizIQ and ZDNet allow him to continue helping students and teachers add value to education with technology rather than merely adding to the bottom line.
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eezzlso 57 dus
cdfwekrdfe91-24379048347529643018493774923698 23rd Nov
tjcrfq,dxsyigaz28, bxxes.
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RE: What if Chromebooks were made by Apple?
Cylon Centurion Updated - 25th Jul
"The Chromebook concept rocks."

No. It doesn't. A online operating systems just simply don't work, and is more problems than it solves. The first one being no local storage. Giving my data (Or my employer's, my client's, etc...) to a vendor for "safe" keeping (Google is apparently deleting user profiles, so nothing is "safe") is a big no no. I don't care who your are, YOU keep your data, not some third party. If you can't handle it, then I suggest it's time to learn.

Having an OS like this means one thing: This is vendor lock in at its finest. I'm locked into using Chrome. I can't install and boot to, say, Firefox or IE. Guess what? I am now at the mercy of Google, and knowing how they like to rip the rug out from under you, that gives me the creeps. You're asking if this had been Apple's idea, but maybe you should also ask what if Microsoft had done this? Developed an OS based around IE. Maybe by asking that you can see the idea I'm trying to convey. IE is almost universally bad mouthed, because it had a monopoly over other browsers, which resulted in stale development. We were pretty much locked in until Firefox came along. Now, why should we (the users) be locked into using just Chrome?

No thanks. I'm not locking myself into Google. I'm sticking with offline operating systems that give me more bang for my buck, and most importantly, don't lock me into one vendor.
Spending $500+ on a Chromebook is just a waste of money for something that is only a bonafide brick. Take off your Google colored glasses and view the world from a different angle.
@Cylon Centurion
The funny thing is as useless as the ChromeBook if it was a SafariBook it would have sold like hotcakes. Go figure.
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You have it backwards..
doctorSpoc Updated - 26th Jul
@timiteh ..there is no safariBook because no one wants these things.. Apple only sells products that people want.. not the other way around.. if/when people are ready, the networks are ready etc Apple will be there with a product but not before.. and as others have stated an iPad fits the same niche as a chromeBook, is same price and does more.. $500 browsers are a flawed concept.. we're not there yet..
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@timiteh

They would not sell regardless of who made them. That may be different in 2-5 years when network connectivity is cheap and ubiquitous.
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@timiteh
Why Apple would release safariBook? They have more powerful device on hand and works better than chromeBook, iPad.
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I doubt it
rbethell 26th Jul
@timiteh That's one of the things Apple gets. An object of (tech) desire should be self-sufficient in some ways. Something that can use the internet, but just as cool and neat while disconnected.

That's why there's a store full of apps - so that next time you're out and about without a rocket stick or built in 3G, you've still got movies to watch in iTunes, tunes to check out, and games to play.
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@timiteh I agree. Many Apple products such as the iPad were bought *sight unseen*. People line up to buy Apple products before they even have a chance to use it. Call it faith in Apple but many Apple fans are just in love with Apple and not necessarily because they need the devices.
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Uh
sportmac 26th Jul
@Cylon Centurion
"No. It doesn't."
Yes, it does.
You see how easy that was? Now your opionion means nothing too. Because I just said so.

Since your opinion is now worthless then all that nonsense you typed only applies to your world. I'm sure it's valid there, after all, you vallidate it, but out here? Means nothing. Zip. Zilch. Nada.
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RE: What if Chromebooks were made by Apple?
Cylon Centurion Updated - 26th Jul
@sportmac

Cool story. That means yours means nothing too. Afterall, everyone be damned for expressing their opinions here.

Not to mention, I'm not the only one here who feels this way about this "OS". How is it doing in the market? Is it selling like hotcakes? Has it broke even yet? It it getting rave reviews? No? Oh....
@sportmac

If not billions. The Chromebooks are Google's insistance in looking towards the past. Chromebooks are an attempt to return to the 1970's.
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@cylon
"That means yours means nothing too."

Uh... Duh. How long did it take you to get that?
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@sportmac is that he then proceeded to write a couple of literate paragraphs: that thing traditionally known as "supporting arguments."

Try it some time - it will increase your standing and win you friends!
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RE: What if Chromebooks were made by Apple?
30otnix Updated - 26th Jul
@Cylon Centurion
There is in fact local storage, it also supports external storage. And since that is true, the rest of your lock in rant is utterly useless. Want to move to another operating system, download your crap and transfer your data.
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@30otnix

ChromeOS only has *limited* offline capability. If you go offline you have a bonafied brick on your hands. Why have that when I can have a machine that works offline and online, and does the job better?
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@Cylon Centurion and @doctorSpoc
There is such a thing as a safariBook but it's really called iPad (also featuring vendor lock in and also $500+). Local storage, applications, etc. But if you don't have 3G, it's also just a local brick until you're in range of wifi.
And before you get all ooh aah, the next big thing from Apple is called 'iCloud' stored in a datafarm. WOW!! what a great idea.
Seriously guys, male and female, a Chromebook is a magnificent computer in comparison to an iPad. For an even better iPad, get an Android Tablet running Honeycomb.
For everything else, get something else.

And Cylon, "Google is apparently deleting user profiles"... you're either not fully up-to-speed or you're being disingenuous.
"Apparently" you're a fanboy. No evidence, but there you are, once I've used "apparently" it's a fact you see.
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RE: What if Chromebooks were made by Apple?
Michael Alan Goff 26th Jul
Did you just compare the Chromebook to an iPad? That's the funniest joke I have ever heard. My sister has an iPad, and it has the ability to type up documents offline, play games offline, and actually work offline in a meaningful way.

And you definitely can't compare it to Honeycomb. I could have gotten a Chromebook instead of my Xoom. I didn't, because I felt the Xoom was more useful.
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@freetulisten Ha ha ha ha ha ha. Funnier than the so-called Apple fanbois are the Anti-Apple fanbois. The stuff they cook up is hilarious.
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RE: What if Chromebooks were made by Apple?
Rama.NET Updated - 26th Jul
@freetulisten
I think someone got really hurt because they spent $500+ on a brick aka chromebook and think it as a superb device. Nope, Sir, you got wrong. You are comparing Apples to Oranges. If you are comparing iPad to Xoom or other Android tablets, I give you one, but in this case chromeBook is totally different. With iPad WiFi alone you could be productive and do a lot until you back online, with chromeBook you have to be online. Why would Google give away 3G connectivity (100 MB per month quota) as free to chromeBook adopters, if you can do a lot with it without connectivity? Did you really ever thought about it from that angle?

If I want a cheap solution that always will be online, I would buy a refurb laptop (under $200) and install Ubuntu and Open Office or Libre and get a prepaid 3G card. This would be cheaper and more productive than chromeBook. And I have flexibility of accessing, storing and deleting my "data" whenever I want.
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@Cylon Centurion
+1
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@Cylon Centurion

Well said. The concept of the Chromebook is stupid. The only thing even more stupid are those (like Dawson apparently) that are willing to trust their data to Google. The cloud is nice in terms of augmenting your workflow, but it's not suited for replacing it. At least in concept, I like Apple's vision of cloud computing much better. Let's see if they can pull it off.

Anyway, to answer Dawson's question. If Apple made the Chromebook, it would be more expensive, it would a world class piece of hardware, but it would still suck.
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Chris - I'm with you, the concept rocks and the execution has been abysmal. FWIW though, I'm tracking my Chromebook delivery (actually it just arrived at Zendesk HQ where I'll pick it up from next time I visit SF).
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RE: What if Chromebooks were made by Apple?
Tiggster79 Updated - 25th Jul
If Apple made a Chromebook, they wouldn't be running Chrome and therefore wouldn't suck.
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The only bad thing
Michael Alan Goff 26th Jul
is that it wouldn't be updated as often as the Chromebook, either. wink
A completely pointless product desperately searching for a market.

Seriously, why would you pay more for less? It is just an expensive browser at the price of a mid-range NORMAL laptop/notebook but with less capabilities than the cheapest netbook you can buy today. Oh hell!! The cheapest piece of crap Android phone in the market can do more than a Chromebook.
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@wackoae
+1
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Way too much time
wright_is Updated - 25th Jul
You have way too much time on your hands! I only check the status if an item is a couple of days overdue - and that includes my iPhone and iMac, as well as the Windows devices.

I still don't see the appeal of the Chromebook - but thereagain, I am sitting in a 3G hole, with no WLAN...

I still don't see the point of the Chromebook, it costs more than a Windows notebook, does less and is less flexible... Add on to that Apple's price premium and you'll be paying over a grand for a web browser! :-S Doesn't compute!
Still will end up in trash. The concept is flawed and the device is utterly useless. The web and cloud is not the future of consumer computing. Just because some jack ass working at google say that the earth is flat doesn't make the earth flat.
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5 out of 8 paragraphs were solely about your order. More news, less ego-stroking, please
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Apple has already done it
Earthling2 26th Jul
It's called iPad-2. Actually it even does more than just run a browser.
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@Earthling2 The cheapest piece of crap "unlicensed" Android phone you can find should be able to do more that a Chromebook.
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What if ...
johnfenjackson@... 26th Jul
... ZDNET bloggers spent 90% of their posts on important issues ...

... instead of tellling us they have been seduced by marketing propaganda?

The most important consequence of your speculation would be a 30% increase in the price of a Chromeboob.

Oh yeah, and it would have the same CPU inside too.
Apple (Jobs) would never have made the Chromebook, let alone release it at the same time tablets were taking off (year of the tablet). Chromebook was developed to take on Windows netbooks, but someone forgot to give Google the memo that by 2010 netbooks were already dying, thanks largely to tablets like the iPad. They should have pulled it but Google being Google, they release everything. Then pull the rug right under their supporters once they're absolutely certain it would fail (just check the long list of Google failings).
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It is so sad to see there still exist people that are ready to give all that money (6-7 of my salaries) for a netbook (macbook air) :S
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The MacBook Air is a netbook
Rabid Howler Monkey Updated - 26th Jul
From the article:
"The MacBook Air that has me all a-twitter is really the ultimate netbook.

I have been saying that the MacBook Air, especially the 11" model, is a netbook for awhile. However, being an Apple product it is indeed the most elegant netbook on the market.

As for the Chromebook, Google needs to find an OEM to produce this device for under $200 if they hope to reach the consumer market (possibly other markets too). They were on the right track with the Cr-48, no frills. There are classes of consumers with light internet-based use cases, such as web browsing, web mail, Facebook, light games, etc., that will find a no-maintenance mobile device with a conventional keyboard and decent screen size/resolution to be exactly what they need. Windows, Mac OS X and desktop Linux are too much for these users.

The problem is that Google is building and pricing the current crop of Chromebooks as if it WERE Apple. Clearly, it is not.
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I seemed to gather a fellowship of haters for talking smack about ChromeOS and Chromebooks. Still doesn't fix the fact that it and other web-based operating systems are completely worthless to the mass market. happy
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RE: What if Chromebooks were made by Apple?
Rama.NET Updated - 26th Jul
@Cylon Centurion
.
Chromebooks are a return to 1970's computing. At its core, it is flawed.
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Single-minded people with no vision
it_future Updated - 26th Jul
Cylon Centurion (do you carry a light saber?), aren't you concerned that ZD Net now owns your post and might nor give it back???
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I am amazed that so many 'technically-minded" people here have no concept of using the Chromebook above and beyond google apps 'with' local storage. I am still able to keep my own files on 'my' storage 'and' use microsoft apps on skydrive to get work done. I am also able to store music and photos on remote drive if I choose. But that's just me and I know it does not apply to everyone. As far as the comment about '70's computing. I do not recall instant on, 10 hours of battery live, embedded broadband, cloud apps and remote storage in the 70's. I get the impression that people who are most critical have not used a Chromebook yet, is that the case? I used the extra $500 I saved by not buying a Mac for flight to Hawaii. Had I had the extra $500 I may have purchased a Mac, not sure.
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@it_future

I have been trying to figure out what you get with a Chromebook that you don't get with a laptop (choose your OS) + Chrome browser.
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@it_future I will admit that I have not used a Chromebook yet so can not speak from experience but that isn't the issue. The issue is finding a use case to justify purchasing a device that is so limited and has to be connected to be anything more than a brick.
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Its the software, stupid. A Chromebook by Apple would fare equally bad. People don't buy Apple products due to their being popular, have Apple in the name, or look way cool and well designed. All of those things help, but in the end it comes down to the software: does it increase usability or does it get in the way? Can I get my work done easily or do I have to struggle. People buy Apple products because they work: they get out of the way more than does the competition and they provide the better user experience. Chrome OS is not there, yet, (and probably won't ever be).
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@chadpengar "People don't buy Apple products due to their being popular, have Apple in the name, or look way cool and well designed." - hahahaha, you couldn't be more wrong if you tried. just an absolute failure of a post.
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@trgeorge Actually he is more correct than you. Their popularity drives more people to take a look at them but only the most delusional haters think that the "Cool" factor is what really drives people to purchase Apple products. There are going to be people in any market that purchase based on the cool factor but they are a very small percentage and it applies to any OS in this particular topic.
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Lion already has Safari only book mode... 8 seconds..
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Answer: No one could afford them.
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@Nadaphanboi Yet if Apple wanted to produce them they based on recent history with the iPad it would probably come in cheaper or equally priced to the Chromebook.
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RE: What if Chromebooks were made by Apple?
dave95. Updated - 26th Jul
How is it that a MacBook Air running a full blown OS X is supper slim, lightweight and sexier than a ChromeBook running what is essentially just a browser OS? Shouldn't it be the other way around?

http://www.machackpc.com/wp-content/uploads/2011/05/SamsungvsMacBookAir.jpg
Silly comments. The answer is obvious: people have their blinders on when its an Apple product. Anything Jobs sticks down the cults throat they swallow it.
In reality none of these gizmos are worth anything, they are all unnecessary devices.
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You would buy ANYTHING made by Apple
mikroland Updated - 26th Jul
That's because you are iNaive sir. Apple could literally take a fresh steamer from a dog, or Steve Jobs himself for that matter, package it into something "fancy" and you would buy it. That is VERY SAD, but true.
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eezzlso 57 dus
cdfwekrdfe91-24379048347529643018493774923698 23rd Nov
tjcrfq,dxsyigaz28, bxxes.

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