Why is Chrome beating IE? Watch the TV commercials

Why is Chrome beating IE? Watch the TV commercials

Summary: Google's Chrome continues to beat Microsoft's IE browser and one reason may be in the messaging of their mainstream television commercials.

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TOPICS: Browser, Microsoft
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A few years back, I gave Microsoft a bad time over the horrible Bill Gates-Jerry Seinfeld commercials that said nothing about computing. My rant at the time: Microsoft is terribly out of touch with what real people want and need in their computing experiences.

Since then, the company has improved with its mainstream messaging. Consider the commercial that features a grocery shopping dad with a Windows being taken for a ride by a couple of giggling kids sitting in front of a desktop at home. (I would have embedded it but Microsoft doesn't make that easy.) The commercial is a good example of how Microsoft is finally using mainstream television to show real people how modern day computing can enhance their lives.

But now comes news that Google's Chrome browser is rising in popularity while Microsoft's Internet Explorer is steadily declining. What gives? Why is Google beating Microsoft on this front? Is it browser performance? Is it speed? Maybe it's the fact that Apple continues to sell Macs - which don't support IE - to former Windows users. My guess is that it's a combination of the above, as well as many other factors, including general awareness.

As fun as that Microsoft commercial is, I have to admit that I'm drawn more to Google's TV commercials - and it helps that I've been seeing them regular on "event television," such as Sunday NFL games.

From a creativity perspective, Google has always been very good at promoting its products via YouTube videos (which is really what these commercials are). Consider the video below. It's an inspiring can-do message that's especially relevant this time of year. It appeals to those of us who are looking for change in a new year - a regular date night with a loved one, getting the bedroom closet organized, taking that getaway trip, going back to school, improving the basketball shot and so on.

With these commercials, Google is telling us that it understand us, that it knows what we want and how we want it. Google is sending a subliminal message that, with the right tools on the right platform, any one of us can bring about change to make us better people. With the right tools - starting with Google Chrome - we can take this clean slate called a new year and really take ourselves to the places where we want to be.

It may be hokey but it's also inspiring - at a time when the world needs inspiration. And, when it comes to Google's campaign to bring more awareness about the power of the Internet and Chrome, the commercials also seem to be working.

The proof is in the numbers.

Topics: Browser, Microsoft

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42 comments
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  • RE: Why is Chrome beating IE? Watch the TV commercials

    Maybe, just maybe Chrome is a better browser? I might not like it, but I refuse to use IE, as Microsoft has no business tracking end users web habits.
    Rick_Kl
    • If you don't want tracking you don't want chrome

      Or android or google+ or google apps or any other google product. IE has provideed private browsing for zero tracking for several years now. And IE now beats chrome like a harp seal on perf and HTML5/CSS compatibility.
      Johnny Vegas
      • Do you think after years of lies...

        ...we're suddenly going to trust them now?

        Nope, I'm big on anything that let's users be less tethered to Microsoft. When it comes to browsers I'm ABM all the way. It's all about CHOICE.
        ScorpioBlue
      • ???

        @Johnny Vegas <br><br> [b][i] "IE has provideed private browsing for zero tracking for several years now." [/i][/b] <br><br>You should try to get a refund on that bridge you bought. Tracking is there for everyone - no exceptions..<br><br>I prefer Chrome and the family prefers Firefox. I also like Opera and sometimes use Lynx and Cromium. My statcounter account keeps track of ALL visits to my web sites. It displays the OS, Browser, Screen Resolution, search term, website used to access the site, IP Address, country and much more . It's like taking a picture of a house from the street. Perfectly legal as long as you are not trespassing. Like public domain. This information is available to anyone who wants it. People complain about this like it is some kind of invasion of privacy. It's the building block of online advertising for Google, Microsoft and others. If you don't like it, you can always choose another internet. Google is skilled enough to use the information without it being a privacy problem.<br><br>Thinking some browser is going to give you complete privacy is just incorrect.<br>For me, Google is big enough and smart enough to use the information and make money without having to invade or exploit your privacy. I use almost all Google services and there are no problems. People complaining here about Google never, ever give examples.
        Joe.Smetona
      • RE: Why is Chrome beating IE? Watch the TV commercials

        @Johnny Vegas REALLY???<br>Because all of the recent test I've seen do not back your statement . for example - <a href="http://download.cnet.com/8301-2007_4-20047314-12.html" target="_blank" rel="nofollow">http://download.cnet.com/8301-2007_4-20047314-12.html</a><br><br>I currently use IE only if I totally have to - the boot up time alone makes me grate my teeth. And please before you claim its a matter of seconds - please see above test results.
        DS-Solutions
    • Pot, meet kettle

      @Rick_Kl
      [i]I might not like it, but I refuse to use IE, as Microsoft has no business tracking end users web habits.[/i]

      While it pains me to defend big bad Microsoft, this may be one of the best examples of the pot calling the kettle black that I have ever seen. lol
      klumper
    • RE: Why is Chrome beating IE? Watch the TV commercials

      @Rick_Kl

      You do know that Chrome tracks end-users' web habits, right? Their bread and butter is ads, they're using your info to make more $$$.
      Michael Alan Goff
      • RE: Why is Chrome beating IE? Watch the TV commercials

        @Michael Alan Goff
        isn't it a good business model? everyone's habits online are useful information for businesses, and based on the information, businesses can improve their marketing efficiency, that is cutting down the cost and it means room for lower price.
        As to privacy,
        1. Trust is crucial here.
        2. If you are not doing something illegal, you should n't worry about it.
        lanjian45
      • RE: Why is Chrome beating IE? Watch the TV commercials

        I'm not hating them for their business model, I'm simply stating that Google will be keeping your information/tracking/etc more than Microsoft. If he's going to steer clear of IE for these supposed problems, he should steer clear of Chrome.
        Michael Alan Goff
    • RE: Why is Chrome beating IE? Watch the TV commercials

      @Rick_Kl I cannot believe you think Google does not track you? Really?
      jscott418-22447200638980614791982928182376
  • RE: Why is Chrome beating IE? Watch the TV commercials

    I won't use Chrome but it beating IE is good news anyway.
    ScorpioBlue
  • RE: Why is Chrome beating IE? Watch the TV commercials

    I don't know what article you read but I didn't read any articles that said Chrome was beating IE. I read articles that said IE still has the majority of web browser market share. I'm puzzled as to where your click baiting headline came from. I watched both commercials and there is absolutely no way that the chrome video was inspiring. It kept jumping around from clip to clip, I was getting confused by what it was supposed to be about. The Microsoft commercial on the other hand, that was very well thought out and made great use of Microsoft's technologies. That chrome commercial was anything but inspiring and will only steer consumers away.
    Loverock Davidson-
    • RE: Why is Chrome beating IE? Watch the TV commercials

      @Loverock Davidson-
      Bing is your friend!
      http://www.bing.com/search?q=chrome+beats+internet+explorer&FORM=AWRE

      chrome beats internet explorer 1-10 of 2,300,000 results?? Advanced
      Ad Download Google Chrome

      Bing would never lie correct?
      daikon
      • RE: Why is Chrome beating IE? Watch the TV commercials

        @daikon
        The blog post linked to in this blog says IE has 51% share and Chrome has only 19%. With IE having more market share it makes it very hard for Chrome to beat it.
        Loverock Davidson-
      • RE: Why is Chrome beating IE? Watch the TV commercials

        @Loverock Davidson-

        And one year ago, IE had a 63% market share while Chrome had a 4.6% market share. I'd call that a beating. Market forecasts say that IE will be under 40% some time in March.

        arstechnica.com/software/news/2010/01/chrome-grabs-market-share-from-ie-and-firefox-passes-safari.ars
        benched42
  • RE: Why is Chrome beating IE? Watch the TV commercials

    Chrome is simply better than IE. I am not in love with Chrome but I use it because IE is sometimes unresponsive (even on my recent windows 7 computer). With IE (and Mozilla), it happens quite often that I click on a link and nothing happens. What use is a browser that is not even able to open hyperlinks reliably ?
    JB5645
    • RE: Why is Chrome beating IE? Watch the TV commercials

      @JB5645 I also think that Chrome is better than IE. I loved Firefox but then when I tried using both, I felt the lightness of Chrome. I feel firefox and IE are heavy. Chrome is soo simple and easy. Happy to hear that it beats IE.
      Vikneshks
  • They're hokey

    when they're not tracking.
    klumper
    • RE: Why is Chrome beating IE? Watch the TV commercials

      @klumper
      Who is they and what are they tracking?
      daikon
      • Easy if you read the story, and follow basic news

        @daikon<br><br>Who is they? = Googles (sorta rhymes with chuckles)<br>What are they tracking? = You (sorta rhymes with fool?)
        klumper