Google's complete lack of account flexibility is really starting to irritate me

By | August 5, 2011, 5:00am PDT

Summary: Google’s lack of account flexibility needs to change.

I use a lot of Google services and I respect the company and its products. Last month, for example, I ran a very long series of how-tos for getting the most out of Google Voice. That said, I do not use Gmail as my primary email account and have been regularly snafu’d when trying to manage my various Google accounts.

It’s really starting to irritate me.

<RANT>

Today, I tried to set up a new YouTube account. I gave YouTube my email address, only to be told the email address in question had been previously tied to another YouTube account — one I’d created last year for my book, How To Save Jobs. Because the YouTube account HowToSaveJobs was tied to my email address, I can’t use that email address with any other account, including a YouTube channel of just my own videos.

The thing is, the HowToSaveJobs YouTube channel is meant to be operated by the nonprofit the book is associated with. I’d like to let someone else in the organization be able to upload videos and maintain the account. But because the HowToSaveJobs account is tied permanently to my personal email address, I can’t make that change.

I’d have to give a nonprofit volunteer the email address and password of my personal email account, just so they could upload videos. And that ain’t ever going to happen!

This sort of thing has happened in other areas of Google Accounts.

I once created a simple mail tracking account, but — prudently — Google asked for a backup email address in case I couldn’t log in. So I gave Google my personal email address for that, as well. Now, my email address is associated with that barely used (and weirdly named) Gmail account and I can’t reassign it.

Now, it’s entirely possible I’m missing a trick or Google changed its procedures and there is a way to reassign email addresses and consolidate accounts. I haven’t found a way, and from the many discussion board postings I’ve read, it doesn’t look like Google offers any form of account management.

I can’t begin to tell you how many random Google accounts I have for various things that I’d like to consolidate, normalize, and make sane.

While it’s always possible to just open up yet another Google account, that’s not a best practice approach. More to the point, this may be holding back some migrations to Google services.

I currently have my main email account on a hosted Exchange server and I’d love to move to Gmail. But until I can be sure I can control my accounts, manage them, and not have them tied to historical detritus, I’m not making that move.

I am not alone with this problem.

I got an email recently from a colleague, a woman who registered all her accounts with her married name, went though an acrimonious divorce, and still has to use her ex-husband’s last name on her Google accounts because she can’t change them back to her own last name. It makes her crazy and since she’s now doing professional business under her own name, it confuses everyone she works with.

She tells me that although she’d prefer to forget the tougher times in her life, because her email last name doesn’t match her real last name, she’s forced to recount her divorce story to almost anyone she gives her email address to. Apparently, now that she’s active on Google Plus, it’s even more annoying.

So here’s what I’d like to see Google do.

I’d like to be able to assign and reassign email addresses to various account names. I’d like to be able change account names. I’d like to be able to consolidate accounts, so if I have three of a similar account, I can combine them into one. In short, I’d like to have comprehensive account management for my Google accounts.

I don’t have any insight into why Google doesn’t make account management easy and account renaming possible. One reason might be that it has indexed all transactions based on the account name string. If that’s the case, well, that’s not exactly a best programming practice.

I certainly don’t know if that’s why Google is restrictive about renaming accounts, but if that is the reason, something will almost undoubtedly break in the future because name-based indexing often breaks.

In any case, consider this an open plea to the wizards of the Googleplex. C’mon guys, make it possible for us to manage our accounts better. Please? Pretty please, with sugar on top?

</RANT>

Kick off your day with ZDNet's daily e-mail newsletter. It's the freshest tech news and opinion, served hot. Get it.

Topics

David Gewirtz, Distinguished Lecturer at CBS Interactive, is an author, U.S. policy advisor, and computer scientist. He is featured in The History Channel special The President's Book of Secrets.

Disclosure

David Gewirtz

At various times during his adult life, David has voted for both Democrats and Republicans, and has been disappointed by both. He is deeply disturbed by how partisanship has come before patriotism in America, which gives him the freedom to pick on both sides.

David is a frequent guest on TV and radio stations across America and can usually be heard or seen on-the-air at least once a week. He writes weekly commentary and analysis for CNN’s Anderson Cooper 360 and has been interviewed by Fox News, CNN, various ABC and NBC affiliates, and Canada’s Global TV. He has been a featured guest on National Public Radio and has also been featured on Voice of America, Radio Free Europe, and Radio Liberty where his commentaries on technology, industry, and emerging nations have been broadcast into 46 countries (all in their own unique translations).

David is the executive director of U.S. Strategic Perspective Institute, a nonprofit research and policy organization. He is the Cyberterrorism Advisor for the International Association for Counterterrorism & Security Professionals, a columnist for The Journal of Counterterrorism and Homeland Security and a special contributor to Frontline Security Magazine. He is a member of the FBI’s InfraGard program, the security partnership between the FBI and industry. David is also a member of the U.S. Naval Institute and the National Defense Industrial Association, the leading defense industry association promoting national security.

David is an advisory board member for the Technical Communications and Management Certificate program at the University of California, Berkeley extension. He is also a member of the instructional faculty at the University of California, Berkeley extension.

David’s “day job” is as publisher and editor-in-chief of ZATZ publishing, an online publisher of technical magazines. Other than than his ownership stake in Component Enterprises, Inc. (the parent company of ZATZ), David has no additional industry investments.

ZATZ has many advertisers who do, in part, provide for David’s lush income and extravagant lifestyle. Most of them are IBM and Lotus aftermarket suppliers, some of them make goodies for Microsoft Outlook, and a few make all sorts of strange mobile devices and add-on products. David has been a regular judge of the IBM Awards, but has no formal financial interest in or with IBM.

Because the ZATZ online magazines often review products, David and ZATZ are sent an overwhelming stream of unsolicited, silly, and often useless products to review. Because they’re such a pain to track and ship back, these products often wind up in a dumpster or fill up the corner of a large closet. Although David has no plans to review products in connection to his ZDNet blog, if he does do a product review, he will disclose any relationship completely in that posting.

Both through ZATZ and independently, David derives a small income through various advertising and sales relationships with Amazon.com and Google. These are minor relationships and they will not impede his willingness or ability to chastise either company should they deserve it.

David has many other business relationships, but none of them relate to anything he covers in his ZDNet blog. David does have a bit of the sales-guy bug and if he’s not doing a sales deal with someone at least once a month, he goes through withdrawal. He has a number of consulting clients, but none of them relate to anything he covers for ZDNet (and if they ever do, he will either disclose that fact, or decline to write about them).

Back in the 1980s, David held the unusual title of “Godfather” at Apple. He has written and published 40 incredibly simplistic applications for Apple’s iPhone.

Although David is forbidden to disclose the terms of his iPhone developer agreement, he isn’t drinking the Apple Kool Aid, will never be confused with a metrosexual, and feels free to mock Apple, and Apple users, any time the occasion permits, on alternate Tuesdays, or if he’s bored.

Biography

David Gewirtz

In addition to hosting the ZDNet Government and ZDNet DIY-IT blogs, CBS Interactive's Distinguished Lecturer David Gewirtz is an author, U.S. policy advisor, and computer scientist. He is featured in The History Channel special The President's Book of Secrets, is one of America's foremost cyber-security experts, and is a top expert on saving and creating jobs. He is also director of the U.S. Strategic Perspective Institute as well as the founder of ZATZ Publishing.

David is a member of FBI InfraGard, the Cyberwarfare Advisor for the International Association for Counterterrorism & Security Professionals, a columnist for The Journal of Counterterrorism and Homeland Security, and has been a regular CNN contributor, and a guest commentator for the Nieman Watchdog of the Nieman Foundation for Journalism at Harvard University. He is the author of Where Have All the Emails Gone?, the definitive study of email in the White House, as well as How To Save Jobs and The Flexible Enterprise, the classic book that served as a foundation for today's agile business movement.

Related Discussions on TechRepublic

Did you know you can take part in these discussions with your ZDNet membership?
46
Comments

Join the conversation!

Just In

RE: Google's complete lack of account flexibility is really starting to irritate me
aiellenon 25th Aug
@luch3
I have 12 email addresses all associated to one gmail account, I can send an email from any of those accounts by logging into one gmail account, and most of them are gmail accounts. I set this up because I moved frequently, and often when I moved I changed ISP's and lost access to my previous accounts. Even worse, if you move "regions" with Time Warner and/or your account number changes and you lose your email account. Tech support told me after 30-90 days the account name would be released to the public and ANYONE could claim it! Not cool! I had banks and paypal associated with my email account, I didn't want anyone being able to get my email account, what about someone pretending to be me? everyone I knew would think an email from that ID would be from me and trustworthy (to an extent.. :P ) I had a Yahoo account, but was not happy with them, I had a mail.com account, but too many ads slowed my connections, I had a hotmail account, but too much spam and chat invites from pharmacies and Russian mail order brides, so I went with google and never looked back.
0 Votes
+ -
I agree totally!
recurvebowyer 5th Aug
I don't think there is a patent already taken for good account management, come on Google.
Google irritated me a long time ago.
I agree 100%. Worst, I cannot find the reason behing this behavior. Or is it as simple as not being capable to manage this?
I agree with this 100% I use many of googles features and recently closed an account that had my 15 year old no longer useful email address associated with it. I attempted to update my google account to new addy No Dice. Not sure what will happen now if they attempt to contact / verify me with that address.
0 Votes
+ -
Typical
igmac 5th Aug
Grab some good young programmers, let them write a cool system. Discover that it's actually quite a good idea. Market it. Then realise that you should have let an experienced systems analyst spec it before you promoted it as ready for the big time.

All of Google's offerings seem to lack this. Just like Microsoft's cruddy applications written by bright young programmers with zero business experience. At least Google tags the word Beta onto it. Beta is Latin for "it still doesn't work properly."

Reminds me of the two methods of program development.

The fast method: Ready, fire, aim.
The slow method: Ready, aim, aim, aim, aim, fire.

That's when you plan your software. Nothing wrong with getting to market fast, but if you decide that you have something, then sit down and re-write it properly - by spec'ing it first. You probably got a really good idea of how to do it right, simply by writing it the first time.

Why two of the biggest software companies around don't grok this has me flummoxed.
0 Votes
+ -
Edit your name
luch3 5th Aug
Uh, right... you can't edit your name? WRONG, found this page 2 clicks away from my gmail account.... Please do a minimum research instead of just inane ranting.

https://www.google.com/accounts/UpdateUserInfo
@luch3
This is nice but almost all of the items cannot be addresses here.
@luch3
I have 12 email addresses all associated to one gmail account, I can send an email from any of those accounts by logging into one gmail account, and most of them are gmail accounts. I set this up because I moved frequently, and often when I moved I changed ISP's and lost access to my previous accounts. Even worse, if you move "regions" with Time Warner and/or your account number changes and you lose your email account. Tech support told me after 30-90 days the account name would be released to the public and ANYONE could claim it! Not cool! I had banks and paypal associated with my email account, I didn't want anyone being able to get my email account, what about someone pretending to be me? everyone I knew would think an email from that ID would be from me and trustworthy (to an extent.. :P ) I had a Yahoo account, but was not happy with them, I had a mail.com account, but too many ads slowed my connections, I had a hotmail account, but too much spam and chat invites from pharmacies and Russian mail order brides, so I went with google and never looked back.
0 Votes
+ -
In Soviet Russia
facebook@... 5th Aug
In Soviet Russia, Account takes care of Google.
0 Votes
+ -
Not only the tie of a Google account to an existing (non-Google) email account is permanent.
The choice of GMail address is permanent too - even if you remove GMail from the account, so the address would be non-existent.

Many years ago I tried GMail, and removed it again.
Now I cannot choose any other address than the one I selected back then.
Nor is that address available to any other Google account.
Ridiculous!
Doh... You should have already known that the design of most account-driven web sites using databases will only let you use one email address per account. Were you out of important things to write about?
You get what you pay for. Simple, really.
0 Votes
+ -
As one of the three people in the universe who don't have a Google account, I'm smiling. Life is good!
I have a Google account...can't login, can't get into it, can't change it, can't make a new one...$%&*@#
@CowLauncher what about password recovery? That's why when you sign up you give an alternative NON-GMAIL email address that you have access to, and a password recovery question, so that in the event you can't get in to your gmail account, you can recover your password by either of these two methods. If you haven't safeguarded your access to your own account then you can't really blame Google. Of course you are not going to be able to create a NEW gmail account with the same email address, you need to recover your old account. Otherwise anyone could come along and hammer anyone's email address. Doesn't make a lot of sense!
I do not like GMail. Full stop.
Possibly silly question, but has your divorced friend ever considered Yahoo Mail, Hotmail, or her ISP provided e-mail?

I will admit I never tried G-Mail, even when it was new & the hottest invite in town. As soon as I heard about the bots scanning your mail to furnish ads, I decided it wasn't for me. Plus, I don't like web-based mail (but that's just me).
@StPatrick56

I've found live mail and services are superior to Google's and you can change/manage everything. GFail
0 Votes
+ -
See my comment below
Anne Nonymous Updated - 5th Aug
See my comment just below this one.
I love my google account. I also have many of them for different reasons so I am not stuck. (Wait, now that I said that...it's going to happen.)
To maximize its profits, Google needs to identify you and track you as you surf the Web. (Its "Google Analytics" spyware scripts, which are on a large number of major Web sites, allow it to do this.) It also reads your e-mail if you use GMail or correspond with people who do.

If you don't use your real name, or have multiple identities, it can't build as complete or as marketable a dossier on you. So, naturally, it's cutting off Google accounts that look like they're maintained under pseudonyms or even nicknames. The best way to avoid this is not to use Google -- which is a good idea anyway, because this nefarious corporation is not only a threat to your privacy but a burgeoning monopoly.
@Anne Nonymous
Or just use a script blocker, available for IE, Chrome, FF & Opera and probably mac browsers as well, to block all google analytics. I've been doing that for the better part of 7+ years. Turn off the history tracker on your google account. And don't put your entire life online. Social networking is where you get into real trouble (identity theft, stalking, and worse.) Be smart, be prudent, educate yourself and never, never, never sign up for a service without immediately checking your privacy settings. And you have to go back occasionally and adjust them as well. Don't blame corporate America for using data you have chosen to give them to make money. If you don't like what they do, don't sign up. Remember life is about choices. We choose to be online, we choose to read the rubbish zdnet publishes, and if you choose to use a facebook or gmail and don't understand what you are giving them in return for their free service, the only one to blame is you, the user. Sorry to be so blunt, but people have to take responsibility for themselves. In this world of iphones, facebook, etc, people don't want to take responsibility and the only one to blame is ourselves.
@Anne Nonymous So I suppose all the John Smiths in the world all get targeted as the same person??
I mostly like gmail. Like everything, it's not perfect.
Your friend could get an gmail account in the name she likes, then forward everything from her married-name account and wean her contacts (the ones she cares about, anyway) off the old and onto the new.
Not easy or fast, but eventually she'll be shut of the old.
@scottatdtn even better you can actually transfer data from one gmail account to another.
Complainers complainers complainers....

First, it's easy to consolidate email (gmail) accounts, although the 5 account pop limit is a bit annoying.

Second, why are you using personal email addresses for professional or non-profit accounts?

Third, Google now lets you log into 10 Google accounts at a time.

Forth, you can import data from many Google services into other Google accounts now. Check out your dashboard.

Fifth, check out: http://www.dataliberation.org/

Sixth, you're complaining about the difficulty of using free services. Come on... There are real problems out there. Government refuses to spend the trillions of dollars necessary to repair our crumbling infrastructure but has no problem throwing $400+M out the window while the FAA has been shut down. And they don't care about your safety either as even safety inspectors have gone unpaid but asked to work anyway. How about the approximately 10% raise in airline tickets on July 23rd? Anyone care to complain about that? Did you even know that minutes after the FAA could no longer collect the tax on tickets that the airlines raised their ticket prices by that same amount? If you're going to spend your energy complaining, why not spend it on things that matter. Why not use your blog to see if you can expose frauds upon the American people? Or at the very least, use your blog to offer positive suggestions to Google and show that you've done your research. And try to not forget that a company with almost $200M market cap that has, to a large extent, been put together by combining many services and companies, can't change on a dime. They have made huge positive strides over the past year with service and account integration.

Conclusion, rant all you want, but the old adage that you catch more bees with honey than with vinegar holds as true today in this world of instant gratification as it did 30 years ago before you could go online for everything you could imagine.
0 Votes
+ -
Wow. A reasoned reply.
daboochmeister 5th Aug
Maybe there IS hope for these boards.
0 Votes
+ -
@MedicNYC
Nice that you mentioned the www.dataliberation.org link.
> Fourth, Check out your dashboard
I take it you are referring to the Google User Account Settings 'main page'?
> in this world of instant gratification
The concept of instant gratification being the crux of the problem, assuming there is a problem, is rather curious.
Thx again.
0 Votes
+ -
So true...
Swissjohn Updated - 5th Aug
Deleted...
0 Votes
+ -
So true...
Swissjohn 5th Aug
I agree 200% with the story.
Imagine... I probably have more than 30 accounts because it is not possible to manage them properly.

A nightmare.

I also think of the adwords accounts I need.
The analytics account. Etc... Etc...

Really wonder why Google can't get this straighthened out...

Google... Please make our lives easier soon!

John
0 Votes
+ -
Really People?
vbjack72 5th Aug
Am I missing something here? Why did you use your personal email address for business use (mistake, I'll give that one to you)? Here is a useful tip, when you need an email address for business use create a new email for that business. The way most accounts on the internet work is once you tie an email address to an account it cannot be changed, this helps to keep spammers from assigning hundreds of accounts to 1 email address and from hackers being able to get in to someone elses account and change all thier information. Just imagine for a minute you were able to change the primary email address for an account and a hacker somehow got the password to your account and changed the email address, you would not be able to log in to that account, then you would be bitching to the company of the account that someone hacked your account and changed your info and you can't log in (whah).
0 Votes
+ -
With enough "irritation" ...
Greybird Updated - 5th Aug
... you'll call in the authorities? It's the department for your column, true enough, but bringing this up under the "ZDNet Government" heading at least half-implies that you'll urge Google's being hammered into line by force of law, if it doesn't make the changes you want. That (yet again) suggests your attitudes are those of a thug, not a columnist.
It's silly. Use a few dollars and fix it.
I think of one reason Google does not want to provide this, they prefer everyone to have one single account an for people to consolidate all there information in that account so Google can monetise it easier.
Sounds like a bunch of hate and discontent.

If you would only read and pay attention to how to do thing you would love Google and Gmail and Google Apps. How is Google any different than any other eMail provider. As afar as allowing email address changes.

It is you problem you tied your personal email to a given YouTube channel. you should of planned and figured you'd be handing it off to someone for management and should have create a special gmail account just for that purpose.

Better yet, since you do various projects, why not buy a Domain name, then get a Google Apps account and issue your own email address with total control. There problem solved. Go write about something useful and stop bashing Google.
....ask for your money back.
Well of course you could just use there ever so helpfull phone support !
0 Votes
+ -
Hotmail, Yahoo, whoever--they ALL do this! Once you're in, you're in. Think long and hard if you want to use an email addy with your name on it, sugarpie, because it's gonna be theirs from now on!
0 Votes
+ -
Gmail?
ianto39 5th Aug
Do people actually use gmail for their real email. I thought it was just for aliases on forums etc.
ahem... from youtube account settings: "Change the Google Account associated with this YouTube account to a different existing Google Account or to a brand new one. "?? Does that not satisfy the need to change the youtube account to a new email address?? Also in Google account settings, as mentioned above, you can edit your name. So the divorced lady CAN infact change her name, and if you wanted to change your google email address, you could create a new account, transfer the data to the new account, change the name of the old account then change the name of the new account to your name. As has been said, not many free email services let you change your email address, but they all let you create new free email accounts.

This article seems to be rather inaccurate, I suggest rechecking your facts.
start another email with a fake identity. Then sign in to youtube with a different browser.
I've several google accounts. I'm at a weird point because my google+ account (google reader, google calendars, etc!) are associated with one email address that I don't like.

I have my real name as another google account... and I'd love to switch everything over to that one account, but while I can import things manually I'd lose a lot of history. I'd love to be able to merge them.. especially at a google+ level.
I had a paid account on Google, and for any strange reason, I could not renew my credit card number. I was forced to used a non paid account....

Join the conversation!

Formatting +
BB Codes - Note: HTML is not supported in forums
  • [b] Bold [/b]
  • [i] Italic [/i]
  • [u] Underline [/u]
  • [s] Strikethrough [/s]
  • [q] "Quote" [/q]
  • [ol][*] 1. Ordered List [/ol]
  • [ul][*] · Unordered List [/ul]
  • [pre] Preformat [/pre]
  • [quote] "Blockquote" [/quote]
ie8 fix

The best of ZDNet, delivered

ZDNet Newsletters

Get the best of ZDNet delivered straight to your inbox

Facebook Activity

White Papers, Webcasts, & Resources
ie8 fix