4 power advantages of cloud computing

By | May 17, 2010, 10:56am PDT

Summary: There has been some debate here on ZDnet in the past few months over the energy efficiency profile of the cloud, especially since Greenpeace came out blasting the high-tech industry at large for not thinking through the power equation properly. So, it is perhaps natural that one of the keynote presentatations during the opening day of [...]

There has been some debate here on ZDnet in the past few months over the energy efficiency profile of the cloud, especially since Greenpeace came out blasting the high-tech industry at large for not thinking through the power equation properly.

So, it is perhaps natural that one of the keynote presentatations during the opening day of the Uptime Institute’s Symposium 2010 here in New York focused on the “Power-Related Advantages of Cloud Computing.”

According to Jonathan Koomey, who is a consulting professor for Stanford University and a project scientist at the Lawrence Berkeley National Laboratory, there are four primary reasons why cloud computing (at least philosophically speaking) should be a more power-efficient approach than an in-house data center. This is the order in which Koomey lists them.

  1. Workload diversity: Because you will have many different sorts of users making use of the cloud resources – different applications, different feature set preferences and different usage volumes – this will improve hardware utilization and therefore make better use of power that you’re using anyway to keep a server up and running.
  2. Economies of economies of scale: There are certain fixed costs associated with setting up any physical data center. According to Koomey, implementing technical and organization changes is cheaper per computation for larger organizations than for IT small shops. And because you will have more people using the infrastructure, again, you can spread those costs more efficiently.
  3. Power-management flexibility: Koomey postulates that it’s easier to manage virtual servers than physical servers from a power perspective. If hardware fails, the load can automatically be deployed elsewhere. Likewise, in theory, you could move all virtual loads to certain servers when loads are light and power-down or idle those that aren’t being used.
  4. You can pick the most efficient site possible: So, for example, if you are a business based in a state that uses primarily coal-powered electricity, do you really want to site your data center there? “If you have a data center in a place that is all coal-powered, this is a big business risk,” Koomey says. In a future where there might actually be a tax on the carbon your company produces, that would certainly be a risk indeed.

The 451 Group, which is now part of the Uptime Institute, has published a separate report on IT and the greening of the cloud. The point being that none of you should forget about power considerations when you’re evaluating a cloud service provider, even if you are “just” an IT manager.

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Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues.

Disclosure

Heather Clancy

Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I am also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I am covering in my blog.

Biography

Heather Clancy

Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News, where she was a featured speaker about everything from software as a service to IT security to mobile computing.

Heather started her journalism life as a business writer with United Press International in New York. She holds a B.A. in English literature from McGill University in Montreal, Quebec, and has a thing for Lewis Carroll.

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Nice
lawtonterri 28th Feb
Fantastic post. Here???s a tool that lets you build your cloud database apps without coding http://www.caspio.com/
the internet and computers are strongly the most useful and used electronic devices. especially with things like tv on your computer coming out. for instance this website: http://tvonyourcomputer.webs.com/
0 Votes
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To explain number one a little better
hamobu-22333136139518773481685514128812 10th Jun 2010
10 companies could buy 10 different servers because they need that capability some of the time, but most of the time those resources sit unused. These 10 companies could easily share one physical server and each would have their own virtual server.
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Cloud computing gaining ground
Intelestream 17th Jun 2010
"Cloud computing is definitely gaining ground. In our experience, customers can save time and money because:

-There is no longer a need for in-house personnel to manage your servers. IT department is no longer needed or can focus on other issues.
-You don't have to worry about software and hardware updates (this is automatically done by your provider).
-It is more flexible: because it is web-based, all users can access the system from anywhere, not just the office.
-It is safe: regular data backups provided.

We offer our CRM, intelecrm, on the cloud (http://www.intelestream.net/en/crm-cloud/) for all of these reasons."
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Nice
lawtonterri 28th Feb
Fantastic post. Here???s a tool that lets you build your cloud database apps without coding http://www.caspio.com/

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