ie8 fix
Click Here

5 revelations about clean energy innovation, ala Google

By | June 29, 2011, 6:57am PDT

Summary: I don’t know about you, but I’m kind of inclined to sit up and listen to someone who self-describes himself as a “green energy czar” no matter how pretentious I think the title. So, that’s why I’m perched in front of my notebook computer late on a Tuesday night, reading Google.org Green [...]

I don’t know about you, but I’m kind of inclined to sit up and listen to someone who self-describes himself as a “green energy czar” no matter how pretentious I think the title. So, that’s why I’m perched in front of my notebook computer late on a Tuesday night, reading Google.org Green Energy Czar Bill Weihl’s commentary about his organization’s new research covering why new clean energy is worth the investment. Actually the blog is signed by both Weihl and Charles Baron, from the Google.org Clean Energy Team. Google has invested plenty of money in this area — nearly $1 billion — so it had better be sure that there is a payoff.

The data that Google uses was crunched with the McKinsey Low Carbon Economics tool, which calculates the potential economic impact of certain technologies based on both policy and innovation. The research that the Google energy team has created and analyzed focuses on potential long-term economic impacts for the United States ASSUMING certain breakthroughs (policy and technology) for technologies including wind, geothermal, energy storage, and electric vehicles. The Google team is studying two primary time frames: 2030 and 2050.

The resulting 28-page report, called “The Impact of Clean Energy,” models three different scenarios for each sort of green technology being considered: a business as usual situation; a “Clean Policy” world in which existing or proposed federal policies are passed, including the Clean Energy Standard (calling for a certain portfolio of renewables), the Corporate Average Fuel Economy (CAFE) regulations, and others; and a world in which the power sector is levied a $30/ton price on carbon. The complete methodology is extensive and full of disclaimers, so make sure you read it!

Here are some report highlights:

  1. Regardless of the political policy scenario, clean energy innovation will have a positive impact on the U.S. economy. I’ll give you the most likely (given the current political climate) and least positive scenario, which is the business as usual one. By 2030, the data suggest that clean energy technologies will have added $155 billion in gross domestic product (GDP) and created 1.1 million net new jobs. The average household will be saving $942 per year in energy costs, U.S. oil consumption would decrease by 1.1 billion barrels (more than the entire production of Canada in 2009), and greenhouse gas (GHG) emissions will ease by 13 percent.
  2. The battery’s the thing, part 1. Well, at least one of my gut instincts has been confirmed. The Google research finds that battery technology innovation will be one of the key factors in clean energy innovation. That’s because they will be really important for the cost-performance scenarios related to electric vehicles and hybrid vehicles. Google’s assumptions about energy densities and battery costs would allow for electric vehicles with a more than 300-mile range and a pricetag less than internal combustion vehicles. If that happens, the various electric vehicle technologies could achieve a 90 percent annual sales market share by 2030. The report notes: “Electrifying transportation, even in scenarios where coal remained the dominant source of electricity, still reduced total transportation emissions (from all energy sources including electricity) by 9 percent, despite increasing electricity consumption by 13 percent.”
  3. The battery’s the thing, part 2: Energy storage will likewise be critical for improving quality and reliability of the electric grid. Especially in the case of renewable technologies including wind and solar, because the intermittent nature of the electricity they create won’t mirror actual supply and demand. Google’s energy team writes: “Storage can alleviate this constraint by charging at times when renewable sources are strongest and then discharging when other demand is available. When storage and power breakthroughs were combined, we estimated that storage enabled an additional 35 percent renewables generation by  2050.”
  4. Delay could be costly: In case U.S. businesses and lawmakers are inclined to want to sit around and talk about this some more before you actually do anything, Google’s data figures that that if we were to delay clean energy innovation by, say, five years, the aggregate costs to the economy could be $2.3 trillion to $2.2 trillion to the economy between 2010 and 2050.
  5. Innovation + policy is the right formula: Google’s research suggests that it is the combination of policies, such as a carbon price on the power sector, PLUS innovation that is the right formula for growth through clean energy innovation. Considering a scenario in which carbon taxes were adopted by no clean energy innovation was encouraged, some good things would happen by 2030: GDP would grow by $53 billion and 558,000 jobs could be added, while GHG emissions dropped by 9 percent. But consumer energy bills would actually rise. The report’s conclusion: “Breakthroughs on their own did not create as much value as when combined with policy.”

Kick off your day with ZDNet's daily e-mail newsletter. It's the freshest tech news and opinion, served hot. Get it.

Topics

Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues.

Disclosure

Heather Clancy

Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I am also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I am covering in my blog.

Biography

Heather Clancy

Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News, where she was a featured speaker about everything from software as a service to IT security to mobile computing.

Heather started her journalism life as a business writer with United Press International in New York. She holds a B.A. in English literature from McGill University in Montreal, Quebec, and has a thing for Lewis Carroll.

Related Discussions on TechRepublic

Did you know you can take part in these discussions with your ZDNet membership?
9
Comments

Join the conversation!

Just In

RE: 5 revelations about clean energy innovation, ala Google
pmhirsch 29th Jun
The energy needed for electric vehicles should come from renewable energy. We can put solar on our roofs and generate sufficient energy for most of our short term vehicle trips. Many utilities in the west and south are added large amounts of solar and wind energy for future use. As to policy, we should tax oil and coal to invest in battery technology and improved renewable resources.

This is not a dictatorship it should be done with an educated electorate in a democracy.
Exactly what non-defense spending initiatives by the US government have brought us benefits instead of unintended consequences? Defense spending over 2 world wars developed the technology that made air travel safe and widely available. Defense spending brought us the digital computer. Private markets brought us the electric grids and telcom networks. What are the public initiative equivalents? I can't think of any.

I mention this only to note that policy initiatives are likely to produce more negative unintended consequences than positive outcomes, think ethanol. These incentives have increased food prices and reduced the lives of auto engines. Just leave things to the market. If there is a way to reduce cost, the market will find it.

Policy wonks, the guys who think they are smart enough to fine tune economic outcomes, always want a policy. Google should invest its own money (as I think it is doing) in technologies it thinks will make it money in the long run, not because of the green outcomes, but because of the $green$ outcomes. The rest will take care of itself.

Remember, part of the reason the internal combustion engine was embraced was people considered it cleaner and more sanitary than horses.
@rshol
The problem lies in the fact that there is policy already in place that is detrimental to green energy and us in general. The oil and gas lobby have stifled any conversation about the effects of their products on the environment and the people. They also receive huge benefits from the federal government which keeps prices artificially low. If we were paying the real cost of gasoline in the US, we would all be driving bio-diesel cars.
Just asking but where will all the electric power to run all the millions of electric cars come from? Also with all the proposed extra charges for carbon what will that electricity cost?
@Joe Dufflebag
All good concerns. Hopefully it looks something like this: Solar, Wind, Fuel Cells, bio-fuels, solar-thermal, biomass, tidal, rivers, with a sprinkling of nuclear reactors (not on fault lines), and something people haven't thought of yet. The only thing coal should be used for is to create bloodless diamonds.
0 Votes
+ -
Oh come on
Robert Hahn 29th Jun
I suppose it's important to you leftists to keep proselytizing on behalf of a government-planned economy in the name of "green," but in case you haven't noticed, the air has kinda gone out of your sails.

Telling us that imposing a $30/ton tax on carbon is part of a scenario that creates 1.1 million net new jobs does not elicit any new jobs; instead it brings forth guffaws. As it should, because the very idea is preposterous.

We are 3/4 of the way through the Obama Administration, which started out with huge majorities in both houses of Congress. In spite of all the Green Noise emanating from the Democratic side of the aisle, they didn't really do squat in the area of these kinds of policies... something that Al Gore seems quite upset about. Instead we get a bleat from the Administration this week about some CAFE standards that will be effective in 2025, as though Obama is still going to be in office then to make sure it happens.

Why the lack of action? Because they aren't that stupid. They don't believe cap-and-trade will create green jobs, they believe it will tank the economy even worse than it is now, which is why they didn't do it when they had the votes to do it. Same thing with a carbon tax.

Google and its officers and employees donate tons of money every year to leftist causes and left-leaning politicians. Any "science" they do is highly likely to be thoroughly polluted with politics. Their goal isn't clean energy, it's to re-create the Soviet Union with government bureaucrats deciding the inputs and outputs of every stage of economic activity. Idealism never dies, and neither does the conceit that humans are smart enough to plan and operate huge chaotic systems. The only safe thing to do is keep these people away from the levers of power, lest they wreck the joint with their well-intentioned meddling.
@Robert Hahn
I love the nonsensical argument that compares a green economy to a totalitarian regime. You do realize that the oil, coal, and money industries own you almost as well as the self appointed dictators of Communist Russia. Look around the world. Where are the greatest dictatorships? Give up? Oil producing countries.

And the lack of action has more to do with the right than with the left. Keep your head in the sand.
0 Votes
+ -
Talking watermelons
Robert Hahn 29th Jun
@hoaxoner
That would be nonsensical, but that is not an argument I made. In fact no one even mentioned totalitarian regimes, only government-planned economies. If a "green" economy must, by your beliefs, also be a government-planned economy, then I get to throw you in the pile with the other leftists who are trying to sell us centralized economic planning under the guise of "environmentalism."

I also salute your observation that it's all The Other Guys' fault. It always is, you know.
@Robert Hahn
If you knew anything about Soviet Russia, which is to what you are referring. The one that stifled unions, controlled the press, and owned all industry. You would realize that it was a totalitarian regime. It was a dictatorship. It was not a democracy or a republic. It was a dictatorship.

My point was that the chips are already stacked againsta green economy. Do you think that energy producing commodities such as coal and oil, and the companies that control them operate by the free market? Are you that naive? Come on.
The energy needed for electric vehicles should come from renewable energy. We can put solar on our roofs and generate sufficient energy for most of our short term vehicle trips. Many utilities in the west and south are added large amounts of solar and wind energy for future use. As to policy, we should tax oil and coal to invest in battery technology and improved renewable resources.

This is not a dictatorship it should be done with an educated electorate in a democracy.

Join the conversation!

Formatting +
BB Codes - Note: HTML is not supported in forums
  • [b] Bold [/b]
  • [i] Italic [/i]
  • [u] Underline [/u]
  • [s] Strikethrough [/s]
  • [q] "Quote" [/q]
  • [ol][*] 1. Ordered List [/ol]
  • [ul][*] · Unordered List [/ul]
  • [pre] Preformat [/pre]
  • [quote] "Blockquote" [/quote]
ie8 fix

The best of ZDNet, delivered

ZDNet Newsletters

Get the best of ZDNet delivered straight to your inbox

Facebook Activity

White Papers, Webcasts, & Resources
ie8 fix