Better Place electric vehicle subscription plans take shape in Europe

Better Place electric vehicle subscription plans take shape in Europe

Summary: Electric vehicle evangelist and infrastructure company Better Place -- in conjunction with partner Renault -- has revealed some of its pricing plans, at least for those of you who live in Europe where its service is slated to go live later this year in Denmark.If you're a power driver -- someone who plans to travel more than 40,000 kilometers (about 24,855 miles) per year in your new Renault Fluence Z.

SHARE:

Electric vehicle evangelist and infrastructure company Better Place -- in conjunction with partner Renault -- has revealed some of its pricing plans, at least for those of you who live in Europe where its service is slated to go live later this year in Denmark.

If you're a power driver -- someone who plans to travel more than 40,000 kilometers (about 24,855 miles) per year in your new Renault Fluence Z.E. "Prime Time" sedan -- you'll pay an "all-you-can-drive" rate of 399 euros per month. Based on current currency conversion rates, that's about $557. Not quite that hard on your vehicle, then you can expect to pay between 199 euros and 249 euros per month (or roughly $278 to $348, per month, respectively).

The first Renault Fluence models with the Better Place mobility services are due to deliver in the fourth quarter of 2011. The car is designed to provide a range of 185 kilometers (about 115 miles). The Better Place subscription service referenced above will allow Danish drivers to "charge" their vehicles is less than five minutes, by having the battery swapped in Better Place network stations or centers. (The first center opened in early March in Copenhagan.) Aside from the monthly fees you'll have to pay, you'll pay a one-time fee of 1,341 euros (approximately $1,872) for an at-home private charging station.

Denmark was picked as an initial Better Place market because of its predilection for green energy and sustainable behavior. About 20 percent of the company's entire energy production is from wind turbines and it is those turbines that will be mainly leveraged to power the Better Place charging network. Philip Klein, the executive vice president for planning and programs with Renault, notes in a press release about the initiative:

"Denmark is a very important market for Renault, thanks to strong environmental consciousness and positive public policy in favor of clean vehicles. Fluence Z.E. will be the first electric car with virtually no range limit, thanks to the ability to switch the battery in the Better Place stations. ... The Renault network will be fully involved in the adventure, as Renault dealers will sell and display the Renault Fluence Z.E., whilst all of them will carry out routine maintenance."

I know many U.S. readers will be quite astonished by this price tag, but what you have to take into account how much more expensive gasoline is in Europe than in the United States. I was reading some information from the United Kingdom this morning, and estimate that gasoline in that country is close to $8 per gallon. (Here in northern New Jersey, the pricing this morning were about $3.27 per gallon for the "regular" stuff.) So, when you start doing the math for our European neighbors, Better Place's Denmark pricing plan starts to sound pretty appealing.

Topics: Mobility, Hardware, Networking

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

11 comments
Log in or register to join the discussion
  • RE: Better Place electric vehicle subscription plans take shape in Europe

    ..AND a 180% tax on gasoline cars vs 0% on electric cars.

    That stunning beauty,
    the Renault Fluence Z.E.

    ..costs LESS than a
    Honda Civic 5-door
    and around the price of a
    Jazz 1.4 Comfort i-Shift
    so its like you pay for a small bubble car
    and you get a big sedan

    http://translate.googleusercontent.com/translate_c?hl=en&tl=en&u=http://honda.dk/sw7920.asp&rurl=translate.google.com&twu=1&usg=ALkJrhgYTjDTkZpZIuIDRhiQRrb7mJLvnw

    ff
    ffinder-cy
  • RE: Better Place electric vehicle subscription plans take shape in Europe

    Better Place is currently the ONLY way that electric cars will finally replace gasoline cars all over the world. Better Place will be successful.. already they got $700 million investment and sold 70,000 Better Place electric cars. Deutsche Bank analysts issued a glowing report stating that the company's approach could be a "paradigm shift" that causes "massive disruption" to the auto industry, and which has "the potential to eliminate the gasoline engine altogether."
    ffinder-cy
    • RE: Better Place electric vehicle subscription plans take shape in Europe

      1) Price: Better Place will sell their electric cars at least $5,000 less than the average price of gasoline cars that are sold in the US. Also as batteries improve in range and get cheaper this will result with Better Place selling brand new electric cars cheaper and cheaper over time to reach the prices of used cars.
      ffinder-cy
    • RE: Better Place electric vehicle subscription plans take shape in Europe

      2) Range: Better Place electric cars will have an unlimited driving range where Battery Switch Stations are deployed. A battery swap of a 100 mile battery takes only 59.1 seconds and the driver stays in the car during the swap. Better Place has battery station installation teams that can install one battery switch station in just 2 days, one every 25 miles in every route. Battery Switch Stations can serve any kind of battery swappable cars, and a Battery Switch Stations with only 15 batteries has the ability to swap batteries for 2,500 electric cars. A Battery Switch Station operated in Japan for more than 3 months 24/7 for three Tokyo taxis with no problems whatsoever. All of California can be covered with Battery Switch Stations, see the map at:
      http://www.betterplace.com/global-progress-north-america-california
      Also noteworthy is that the Battery Switch Stations use the same technology to swap batteries that the F-16 jet fighter aircraft use to load their bombs.
      ffinder-cy
    • RE: Better Place electric vehicle subscription plans take shape in Europe

      3) Battery : Better Place customers do not own the battery in the car so they will never have to pay for the battery, battery life, degradation, warranty issues, maintenance, capital cost, quality, and technology or anything related to the battery. All battery costs burden only Better Place.

      4) Billing: Better Place customers will only have one monthly bill covering charging, battery swaps, charge spots, navigation to Battery Switch Stations/chargers, and 24/7 support. (unlimited access to the Better Place network of public charge spots and battery switch stations, electricity usage, personalized energy management and navigation services via in-car and network software, an inventory of batteries with a guaranteed service level agreement, 24-hour access to customer service and support, and a private charge spot)This bill will be around what you pay today for gasoline every month.
      ffinder-cy
      • RE: Better Place electric vehicle subscription plans take shape in Europe

        5) Mass EV charging: The charging grid of Better Place will be computer controlled so that it will not overload the host country's electricity grid with hundreds of thousands of Better Place electric cars charging at the same time.

        6) Used Better Place electric cars retain their resale value because they are sold without the battery. With the performance of batteries improving so quickly, how many second-hand users would buy an electric car with last year's battery inside? The second owner/subscriber of a Better Place electric car will receive the latest battery packs from Better Place.

        7) Better place will be the first to offer 100% clean true zero emissions electric cars with all the cycle of all electricity production 100% renewable from wind (Denmark) and solar (Israel).
        ffinder-cy
    • RE: Better Place electric vehicle subscription plans take shape in Europe

      8) With $8 Billion the company Better Place can make the US an oil free country saving the US more than $360 Billion a year and the financial devastation of an oil controlled US economy. (Oil price shocks and price manipulation by OPEC at 2004-2008 cost the US $1.9 trillion.. ) Also the whole Better Place network can be deployed in any country at the cost of 7 days of oil in that country.
      ffinder-cy
    • RE: Better Place electric vehicle subscription plans take shape in Europe

      9) Electric cars with a price higher than gasoline cars (Volt, Leaf) ) will only be bought by 1-2% of car drivers worldwide over 10 years. That's the case with the Prius, in 13 years, it captured less than 2% of the worldwide car market even though they are only $4,000 more expensive than gasoline cars. The Renault Fluence Z.E. is a very beautiful car, hopefully Better Place will be selling that one in California. It will be sold by this time next year in Israel. By the end of 2011 Better Place electric cars will be sold with all required infrastructure (including 56 Battery Switch Stations) in place.
      ffinder-cy
    • RE: Better Place electric vehicle subscription plans take shape in Europe

      10) Again.. Better Place electric cars will be cheaper than gasoline cars so they will FLOOD the auto-market. As a proof of that, Better Place has already sold 70,000 of them in Israel!!. With this exponential rate of sales by 2015 Better Place will be selling 50% of all cars in Israel and by 2020 90% of all cars sold in Israel will be Better Place electric cars. Other automakers will see this rate of sales and will join Better Place as their Battery Switch Stations can serve any kind of battery swappable cars, moreover.. As the world realizes that Israel in just a few years will reach oil Independence at the cost of 7 days of oil, country after country will sign up with Better Place bringing about the end of the gasoline car and the oil age.

      more info..

      http://en.wikipedia.org/wiki/Better_Place

      http://www.youtube.com/watch?v=Hk-aVB7LgFI
      Fast forward to 24m:57s. All the video is amazing to watch..

      Financial times article about Better Place:

      http://www.ft.com/cms/s/2/c0ef35cc-c06a-11df-8a81-00144feab49a.html

      ff
      ffinder-cy
  • Yes, gasoline currently $8.07 in the UK.

    That is 8.07 US dollars per US gallon. Its 5.98 Pounds per imperial gallon. As there's no scarcity from the geological or mining aspect (there's still loads of oil to be got), I guess it will be totally unaffordable when it eventually become physically scarce.
    peter_erskine@...
  • RE: Better Place electric vehicle subscription plans take shape in Europe

    Here's a good electric vehicle community with news and information: http://www.energyinyourlife.com/article.php?t=100000210
    tadloot