Energy Star reenergized, but at a cost

By | April 14, 2010, 2:56pm PDT

Summary: Following a spate of recent coverage questioning the Energy Star label certification process, the U.S. Environmental Protection Agency and Department of Energy have announced immediate changes to the certification process. That’s the good news. The bad news is that now product manufacturers will have to pay for label tests and benchmarking reviews “from an approved, [...]

Following a spate of recent coverage questioning the Energy Star label certification process, the U.S. Environmental Protection Agency and Department of Energy have announced immediate changes to the certification process.

That’s the good news. The bad news is that now product manufacturers will have to pay for label tests and benchmarking reviews “from an approved, accredited lab” that will now be required by the EPA before any product gets an Energy Star label. In short, there will no longer be an automated approval progress.

There actually already is a testing requirement for products in the windows, doors, skylights and compact fluorescent lighting categories. The new rule will extend it to all of the roughly 60 product categories that are covered under the Energy Star program.

An internal memo, “Building a Stronger Energy Star Program,” outlines the rationale for the “180-degree shift in the way manufacturers apply for, earn, and keep the Energy Star label on products sold to the American consumer.” In the memo, the EPA and DoE say that manufacturers are being put on notice that independent testing will be required by no later than the end of 2010. There will also be a verification testing process put in place to ensure continued compliance.

While it is great that these actions are being taken for the sake of the label’s credibility, there is bound to be some fallout as some manufacturers resist the cost of the tests. I only hope that this action doesn’t stifle innovation by smaller players that truly are pushing the envelope — in a good way — when it comes to energy efficiency.

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Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues.

Disclosure

Heather Clancy

Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I am also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I am covering in my blog.

Biography

Heather Clancy

Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News, where she was a featured speaker about everything from software as a service to IT security to mobile computing.

Heather started her journalism life as a business writer with United Press International in New York. She holds a B.A. in English literature from McGill University in Montreal, Quebec, and has a thing for Lewis Carroll.

Talkback Most Recent of 1 Talkback(s)

  • The Issue is Really Manufacturer False Advertising
    Energy Star testing wouldn't be needed if product manufacturer's weren't allowed to mislead, and even lie, in advertising. We have a host of regulatory structures that could be replace with a smaller regulatory structure if the source of the problem were addressed - false advertising. Make false advertising costly enough and manufacturers WILL test/verify before selling products in the market place. And that would affect all products - not just Energy Star products.
    ZDNet Gravatar
    phillfri
    16th Apr 2010

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