IBM issues 20th green-business strategy update

By | June 29, 2010, 1:40pm PDT

Summary: Tech giant IBM has issued its 20th (yes, 20th!) report on sustainability, which includes many illustrations of how the company is eating its own dogfood to cut electricity costs. I’ve written up some of that data over at my SmartPlanet blog but here’s a highlevel view: Since 1990, IBM has saved 5.1 billion kilowatt-hours of energy [...]

Tech giant IBM has issued its 20th (yes, 20th!) report on sustainability, which includes many illustrations of how the company is eating its own dogfood to cut electricity costs. I’ve written up some of that data over at my SmartPlanet blog but here’s a highlevel view:

  • Since 1990, IBM has saved 5.1 billion kilowatt-hours of energy through energy efficiency measures, or $370 million in actual energy costs. In 2009 alone, the company cut 5.4 percent of its total energy use. That was roughly $26.8 million in energy savings in the last 12 months alone. And, it comes even though IBM runs about 450 data centers around the world. Its new facility in Raleigh, N.C. as an example uses about half the power that is used to run comparable facilities of its size.

From the IT manager’s standpoint, it’s good to know that the four-processor and Unix-based POWER 750 Express and Power 755 server platforms were the first certified under the new-ish Energy Star for Servers specification.

Another development that you will appreciate: IBM’s packaging for its server brands is now made out of 100 percent recycled thermoformed cushions. The cushions themselves are reusable (you can give them back to IBM and get them out of your facility!); in 2009, IBM saved about $1.9 million by reusing 91 metric tons of this material.

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Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues.

Disclosure

Heather Clancy

Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I am also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I am covering in my blog.

Biography

Heather Clancy

Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News, where she was a featured speaker about everything from software as a service to IT security to mobile computing.

Heather started her journalism life as a business writer with United Press International in New York. She holds a B.A. in English literature from McGill University in Montreal, Quebec, and has a thing for Lewis Carroll.

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