Is it wrong to make money off green tech? No, it's called capitalism

Is it wrong to make money off green tech? No, it's called capitalism

Summary: The Green Technology Forum blog recently carried this item about a PricewaterhouseCoopers study showing that 40 percent of technology executives believe "significant market opportunities" are popping up out of the environmental movement.Gee, and I thought the increase in green tech pitches I'm getting was because more companies have a green conscience.

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TOPICS: Emerging Tech
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The Green Technology Forum blog recently carried this item about a PricewaterhouseCoopers study showing that 40 percent of technology executives believe "significant market opportunities" are popping up out of the environmental movement.

Gee, and I thought the increase in green tech pitches I'm getting was because more companies have a green conscience.

Seriously, in the space of a year, we've gone from a situation where technology companies were reluctant to really do much because consumers seemed unwilling to spend extra on green tech to a market in which environmental sensitive or, at the very least, energy efficiency has become a buying imperative. Simultaneously, it seems like tech companies are finally figuring out how to make money off the green tech movement. Here's the press release with some more info on PricewaterhouseCoopers' research.

And, here's a link to the entire study, called "Going Green: Sustainable Growth Strategies."

Here'

Topic: Emerging Tech

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  • "Capitalism" and more ...

    ... in fact and actually, the "iron law" of capitalism; resources flow the the branch that shows the highest ROI.

    But I have to ask: didn't we learn from DoS and Zombies that prevention is far more efficient than detection/correction?

    So: given that the challenges are not abstract and non-trivial, it should pain us all that this approach streams activity and attention to correction/remediation. More money to be made from re-building LOA's districts than maintaining levees ... repairs after an ice-storm pump GDP more than sorting curbside garbage.

    The ethical and moral questions arise at the level of individuals' conscious and willfull behaviour ... <i>mens rea</i>. Passive aggression is no less plausibly deniable now than previously.

    Or: as with high-school personality politics, pathological sycophantism VS normal social rank dynamics is a matter of degree.
    BenTremblay
  • A distinction to consider

    Well known in economics, manufacturing for the military creates a large number of jobs and profits for companies, but the effects on the general economy are less beneficial than those of other types of manufacturing because the product disappears.

    Building a tank, for example, helps only the builder. How many tanks do you see delivering pizza? Automobiles, by contrast, create many related jobs in the civilian economy, and autos also make other businesses more productive.

    Is green technology, dedicated only to environmental improvement, more like a tank or an automobile? I suspect that much will prove to be more like a tank, lacking benefits beyond its function.

    Comment?
    Anton Philidor