More VC money for energy-efficiency technology, services

By | December 1, 2011, 11:45am PST

Summary: More than $5 million in funding for Retroficiency and EnTouch Controls underscores the need for companies small and large to get a better handle on their energy costs.

A few weeks back I wrote about how energy-efficiency technologies and companies focused on related services are attracting more money these days than start-ups related to renewable energy. Late November brings two more examples of this trend.

This week, Boston-based Retroficiency, which developers a “building efficiency intelligence” platform, snagged $3.32 million an initial round of funding by Point Judith Capital. In addition, the company announced that part of that money will go toward acquiring the energy-efficiency division of solar project developer Nexamp. Retroficiency also hired a senior executive to run its energy efficiency services strategy and business development efforts.

Said Retroficiency founder and CEO Bennett Fisher:

“With more than $400 billion in energy retrofit opportunities waiting to be realized, this financing and acquisition will help us tackle the challenge of scaling energy efficiency evaluation, which is currently expensive and time-consuming. We’re now fully equipped to deliver rapid, accurate and cost-effective energy efficiency solutions with a flexible platform that maximizes whatever data our clients have available, whether its building asset or energy interval consumption data.”

Retroficiency is primarily targeting commercial buildings.

Another investment that caught my attention was the $2 million in Series A financing received by EnTouch Controls, a company hailing from Richardson, Texas, that focuses on energy-efficiency solutions for small businesses.

EnTouch makes an energy management system that is targeted at restaurants, retail stores, service businesses, convenience stores and small offices. It involves replacing the digital thermostats and uses a proprietary wireless network to automate energy monitoring and management. The EnTouch network can be accessed via a Wi-Fi network, offering the small-business owner a data-reporting and controls dashboard. Early field deployments have resulted in energy savings of 20 percent, according to the company.

Noted EnTouch Controls CEO Greg Fasullo:

“Unlike larger facilities with complex automation systems, small-business owners lack the tools to understand and manage their use of energy. The EnTouch EMS provides them with the information they need to understand and manage this cost, and the automated EMS control features continually work to optimize the largest single use of energy — the heating and cooling they need to run their business.”

Few energy-efficiency platforms have explicitly been focused on smaller companies, which makes EnTouch and other companies like it definitely worth following.

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Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues.

Disclosure

Heather Clancy

Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I am also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I am covering in my blog.

Biography

Heather Clancy

Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News, where she was a featured speaker about everything from software as a service to IT security to mobile computing.

Heather started her journalism life as a business writer with United Press International in New York. She holds a B.A. in English literature from McGill University in Montreal, Quebec, and has a thing for Lewis Carroll.

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