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New Apple data center will sport biggest commercial solar, fuel-cell installations

By | February 20, 2012, 2:18pm PST

Summary: Details are still sketchy, but company plans to run the Maiden, N.C. site with a ‘high percentage renewable energy mix.’

(Updating with anticipated size of solar, fuel-cell installations)

You’ve gotta love the sneaky way that Apple sneaks information out into the public sometimes, even the most positive sort of news.

Green technology types will be interested to hear that the company’s environment information site apparently has been updated to reflect the high-tech company’s plan to step up its commitment to renewable energy.

The investments will center on Apple’s new data center in Maiden, N.C., and they will come in the form of what the company describes as ‘the largest end user-owned solar array” and the “largest non-utility fuel cell installation in the United States.”

Apparently, Apple intends to use a 100-acre parcel of land next to the facility for the solar farm, which will be an estimated 20 megawatts in capacity, supplying 42 million kilowatt-hours of solar power annually, according to one report. The fuel-cell installation is estimated at 5 megawatts and the cells will be fueled by biogas. (Apple already uses smaller-capacity technology at its headquarters.)

Incidentally, the Maiden site already has earned a Platinum designation for the 500,000-square-foot facility under the Leadership in Energy and Environmental Design (LEED) program run by the U.S. Green Building Council.

Both of these projects are notable because the fact is many high-tech companies have focused primarily on energy efficiency measures across their data centers. Actual investments in renewable energy technologies on site have been few and far between although Amazon, Facebook, Google, Microsoft and Yahoo have all invested in solar photovoltaic at one data center or another and in one form or another.

Could Apple be setting a trend like it does in so many other theaters of influence? In any event, it probably needs to talk to Greenpeace, which recently left it off its Cool IT list of high-tech clean energy leaders.

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Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues.

Disclosure

Heather Clancy

Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I am also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I am covering in my blog.

Biography

Heather Clancy

Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News, where she was a featured speaker about everything from software as a service to IT security to mobile computing.

Heather started her journalism life as a business writer with United Press International in New York. She holds a B.A. in English literature from McGill University in Montreal, Quebec, and has a thing for Lewis Carroll.

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