Sprint CEO: Prioritizing greener wireless service, mobile gadgets

By | September 23, 2010, 11:07am PDT

Plenty of people seemed to be interested in my brief post yesterday about T-Mobile’s installation of a solar-powered cell site in Pennsylvania. So I figured you’ll also be interested in some related comments made at the EmTech@MIT conference by Sprint Nextel CEO Dan Hesse. (The conference is an annual one held by Technology Review magazine to highlight technology innovation.)

In any case, most of Hesse’s comments centered on all the things that Sprint is doing to spread its 4G wireless options across the country. Sprint’s WiMax service is now in 53 markets including, most recently, Boston. As it builds out this network, Hesse says Sprint is concentrating on how it can use clean and renewable energy sources including solar, wind and geothermal sources to make its cell stations as green as possible and reduce the electricity draw on the grid. This is important for one big reason: Hesse points out that mobile phone technology is easily the most rapidly adopted technology in history. This is great, but it’s an increasing draw on the grid.

Key to Sprint’s ability to use renewable energy sources, Hesse says, has been its work with hydrogen fuel cell technology that can kick in as a back-up to traditional power sources. Right now, most telecos use diesel generators as the back-up source. So far, Sprint has installed about 250 of these batteries. It has received a $7.3 million grant from the U.S. Department of Energy to double that amount in states including California, New Jersey, New York and Connecticut.

This, in my mind, is a big deal not necessarily because these cells are replacing diesel generators but because this is the sort of storage technology that could, in the future, help with storing electricity generated by intermittent renewable sources of clean energy such as wind, solar or geothermal. Hesse says Sprint is studying all of these technologies as a means of reducing its on-grid electrical usage. Incidentally, I was astonished to hear that approximately 90 percent of the electricity used at Sprint’s headquarters office in Overland, Kansas, comes from from wind-generated sources, according to Hesse.

That’s the network: Hesse says Sprint also has made it a priority to examine the green credentials of the devices that are riding on its wireless services. During this presentation, he said that three of the mobile devices currently riding on Sprint’s wireless network incorporate biodegradable materials or recyclable plastic. Those devices are the Samsung Reclaim, which is made up of 80 percent recyclable materials, the LG Remarq and the Samsung Restore, which contains close to 30 percent recycled plastics in its outer case. Sprint has created a set of Eco-Criteria, which tells you what exactly it means to be Eco-Friendly in its marketing materials. The criteria include power management, packaging, materials and recyclability.

Speaking of the latter, one thing that Hesse really didn’t cover was Sprint’s extensive mobile device recycling options. It has collected roughly 22.2 million phones and related gadgets since 2001; about 90 percent of the devices collected by Sprint are prepared for some sort of reuse.

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Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues.

Disclosure

Heather Clancy

Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I am also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I am covering in my blog.

Biography

Heather Clancy

Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News, where she was a featured speaker about everything from software as a service to IT security to mobile computing.

Heather started her journalism life as a business writer with United Press International in New York. She holds a B.A. in English literature from McGill University in Montreal, Quebec, and has a thing for Lewis Carroll.

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