Verizon will be proving ground for energy efficiency, green power

By | August 9, 2011, 9:50am PDT

Summary: Along with the National Renewable Energy Laboratory, the giant telco plans to publish a series of blueprints for energy efficiency across buildings, data centers and the smart grid.

Telecommunications giant Verizon Communications has signed up with the National Renewable Energy Laboratory (NREL) to help build out a blueprint for green operations within the information and communications technology (ICT) industry.

Although there really aren’t many details in this first-of-a-kind announcement, it will cover both energy-efficiency and the integration of green or renewable energy sources into ICT operations. The focus will specifically be on:

  • Energy efficiency and energy management and Verizon buildings and facilities
  • Data center energy efficiency and energy management
  • Work to advance smart grid technologies in both residential and commercial settings

Telecos are, after all, one of the most energy-intensive sectors in the world economy. The NREL suggests that the industry eats up 3 percent of the U.S. power consumption, with half of that coming from telecommunications activities.

Although a recent report suggests that growth of data center power consumption has been less dramatic than anticipated over the past several years, the Carbon Disclosure has released its own white paper, “Building a 21st Century Communications Economy,” which outlines recent trends for the sector.

According to that paper, the ICT sector could help the United States cut greenhouse gas emissions by 13 percent to 22 percent annually. It generates roughly $4,000 of net income per ton of carbon dioxide emissions, double that of the “consumer staples” sector. One big factor for the ability of the sector to decrease carbon emissions in months to come will be adoption of broadband bandwidth, according to the report. Of course, that is a double-edged sword for companies like Verizon — even though it will benefit internally from telecommuting and other alternative work arrangements, as more people use cloud services, it puts even more pressure on telecommunications companies and Internet service providers to become more energy-efficient.

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Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues.

Disclosure

Heather Clancy

Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I am also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I am covering in my blog.

Biography

Heather Clancy

Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News, where she was a featured speaker about everything from software as a service to IT security to mobile computing.

Heather started her journalism life as a business writer with United Press International in New York. She holds a B.A. in English literature from McGill University in Montreal, Quebec, and has a thing for Lewis Carroll.

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