Americans are saying they want more economical and environmentally friendly fuel, and they're backing that up with action. Two separate looks at American drivers found that many are saying and doing things that actually make sense, and that could be very good for green tech companies working on alternative energy or low emission autos.
A survey--what do Americans think is the most crucial place for investments in the next ten years? Not cancer, not cleaner water, not more space exploration, not better guns or butter, not even better tasting beer and pizza. #1 priority for 37% of those polled: more auto fuel efficiency and development of alternative fuels. Another 14% said envornmental protection was most important. Combined that's just over half. #2 was medical research, including cancer, at 30% There's fertile ground for anybody coming out with cheaper or more efficient energy sources. Cleaner running cars. Americans are ready to buy.
The attitude survey was commissioned by the Fairfax County (VA) Economic Development Authority, one of the leading economic development organizations in the US.
An analysis of American car buying in recent months shows we're already tending toward cheaper, smaller, higher mileage vehicles. People with small cars are no longer trading up as the auto industry has long expected. They're sticking with the little cars that burn less gas. Enough with the Hummers already? The death of the eight-cylinder engine?
This sure indicates it's time for those electric cars to roll into showrooms and thence into carports or parking spaces across America. Where are they? Here's a report saying the new electric car companies just can't get it together, as in production and assembly. Delays and delays. After the delays, a few cars to sell.
All the interest and frustration around lack of alternative to gas-burning cars is part of alternative fuel that ignites the flames that lead to political attacks on Big Auto, which I recently blogged about.
So with no alternative fuel that's clearly better than gasoline or oil-based diesel, and no supply of electric cars to buy, Americans are not going to get what they want and would apparently buy. Perhaps just one little reason why a recent poll showed 81% os us think this contry's headed in the wrong direction. Duh.