Interviewing in SecondLife

Interesting article in the New York Times about companies moving job interviews into SecondLife.

The whole virtual world industry has had a lot of folk scratching their heads saying "Gosh, that's cool. There must be a way to use it in business, but how?" Sort of what

Mr. Villano wrote in his article:

 AT one point — largely because of all of the attention I was paying to the chat box — Jaredpower Afarensis [Villano's Avatar] even appeared to slump over and go to sleep. So much of the interview revolved around the chat box that it seemed as if the avatars were barely there. That’s when it hit me: these newfangled Second Life job interviews might be fun, but they’re not exactly effective for everyone — at least not yet.

I'm working on a report on virtual worlds and would love to hear about  real world applications of the technology. If you've got any or if you're a vendor playing in this space you know where to reach me.